Chapter 177: The Martian Trailer
I have to say that Chen Yongren's popularity and the whole world's understanding of him are growing by leaps and bounds.
Chen Yongren, who didn't accept many interviews before, also let everyone see Chen Yongren's influence in the world after several influential media interviews.
Chen Yongren has also written the script of the new film in the past few days, it is a military-themed movie, there are only a few films of this type in Chinese movies, and it is a very niche and unpopular theme, because this type of movie is not easy to make, it is difficult to shoot, and there are many restrictions.
And the audience has been influenced by Hollywood blockbusters for a long time, whether you can shoot it or not, the audience can see it at a glance, so it is not possible to indiscriminately fill the number, and this kind of difficult type of film is also very tiring to shoot, so few actors are willing to shoot, which also leads to the fact that there are few movies of this type in China.
This kind of thankless genre, naturally no one wants to touch it, but for Chen Yongren, it's just that you opened it in the wrong way, Chen Yongren's movie is "Wolf Warrior", which can be said to be the pioneering work of this type of movie in the previous life.
But in fact, the status of "Wolf Warrior" is not so high, firstly, the latecomers are getting better and better, and secondly, due to the limited funds, conditions, directorial skills and other reasons, this movie has many flaws, but these problems are not a problem for Chen Yongren.
The plot of "Wolf Warrior" in the previous life was a little too simple, there was no sense of urgency, just a drug lord in a small Southeast Asian country, in order to avenge his younger brother, he invited a few international mercenaries to infiltrate my country to find a division-level field unit to kill a special forces who were serving in the army.
So Chen Yongren has also made some changes to this movie in the past few days to make its plot more reasonable and confrontational......
On May 15th, "The Martian" also came with good news, the post-production has been completed and has been submitted for review.
"The Martian" is also scheduled to be released on June 23, the day of the Dragon Boat Festival.
At the same time, the promotion of The Martian has also been launched.
The related companies under the Longteng Media Group have also begun to cooperate with the publicity activities.
However, at present, the most influential is still the Internet communication.
And this is what Chen Yongren is best at, after all, the investment in the Internet over the years is not for fun, just Weibo, a social platform, has as many as 1.5 billion registered users in the world, of which the monthly active users can reach more than 1 billion, which can be said to be a very terrifying propaganda platform.
As of May 15, Chen Yongren's fans on Weibo have successfully exceeded 200 million, as high as 212 million fans, and he is also the only star who has exceeded 200 million fans.
This propaganda force alone is enough to let countless people in China and even the world know that "The Martian" is going to be released, which is why Chen Yongren posted on Weibo and recommended the movie "Hacker", the box office of this movie has been red, and the momentum is as fierce as a tiger.
In just a few days, the news of the upcoming release of "The Martian" was overwhelming on the Internet.
On May 20, the first version of the trailer of "The Martian" was released on the whole network, and according to rough statistics, at least more than a billion Internet users saw this trailer.
Especially in Huaxia, as Chen Yongren's base camp, netizens are even more frying because of the trailer of "The Martian".
"Every human being has an instinct to help each other out of a difficult situation, if a hiker gets lost in the mountains, people will start searching, if an earthquake destroys a city, people all over the world will lend a helping hand, this instinct is present in every regional culture, without exception......"
One by one, the clips are crossed, accompanied by a Martian storm, the protagonist is left on Mars, surviving, asking for help, and then saving himself, and waiting for the final dawn, the short three-minute trailer almost introduces the main line of the entire story to the audience.
After watching it, countless netizens have soared their expectations for "The Martian", and netizens have discussed.
"This solar storm is too scary, isn't it?"
"What I'm concerned about is that the supplies in that base can only last for thirty-one days, and the next fastest operation will be four years later, so how did the protagonist survive? Could it be that the protagonist's aura can still be without eating or drinking?"
"After watching the trailer, I can't wait to rush into the cinema to watch it. ”
"The moment I saw that the Huaxia Space Agency received Chen Daoming's distress signal, I was so excited that I wanted to cry, I must go to the cinema to watch this movie!"
"After watching the trailer, it's still a familiar formula, and it still makes people want to watch it as always, Chen Yongren is still a stable batch!"
"That burgundy hill Gobi, dare you dare to be more beautiful! It's like a fairyland. ”
Within a week of the trailer's release, the click-through rate has exceeded 3 billion, and the number of comments has exceeded 30 million, and topics related to The Martian are also on the hot search list!
It can be seen that after watching the trailer of "The Martian", netizens' expectations for the movie have also reached the highest peak.
After all, over the years, Chen Yongren has brought them too many surprises, so whenever Chen Yongren has a new movie, countless fans are also looking forward to it.
This is even more manifested in the pre-sale box office, every time Chen Yongren's movie is released before the pre-sale box office, it directly reaches the box office of a movie released for one month, and there is really no harm if there is no comparison.
Although many people know that the filming location of this film is in Jordan, when the picture is presented, the effect of the moment still instantly brings the audience into the mysterious Mars, in the words of a netizen, this may be the charm of photography.
And the leading actors of "The Martian" also carried out interactive publicity on Weibo, allowing netizens to watch the play while maintaining the popularity of the movie, which will not make netizens feel disgusted, but will gradually become more and more eager to watch this movie because of participating in this interaction.
While all fans are hotly discussing "The Martian", another grand event in the entertainment industry has begun.
The 65th Festival de Cannes will take place from May 16 to 27, 2012, with the appointment of Italian film actress and director Nanni Moretti as president of the jury.
Cannes, originally just a small city in France, is now famous all over the world because of the Cannes Film Festival.
Unlike the Venice Film Festival, which focuses on avant-garde and experimental cinema, the Festival de Cannes is now increasingly commercial, with strong media campaigns ensuring that selected films are immediately presented to a global audience.
Therefore, many Hollywood directors are willing to bring their works to Cannes.
As one of the three major film festivals in Europe, the Cannes Film Festival is not inferior to the Oscars, and Cannes is more tolerant of films, so more and more filmmakers have come to participate, which also makes the Cannes Film Festival more and more influential.
However, for the Cannes Film Festival, as the world's top commercial film director Chen Yongren has never been to the Cannes Film Festival once, which made the Cannes Film Festival wonder if he was not very attractive, but after learning that Chen Yongren was unable to come to participate because of work reasons, the judges of the Cannes Film Festival were also very helpless.
However, Cannes has always been kind to Chen Yongren, and has invited Chen Yongren to serve as a judge of the Cannes jury several times, and this year he was invited to serve as the chairman of the jury, but Chen Yongren's time has been a bit bumped, so he has not been able to cooperate successfully.
So far, Chen Yongren has not been to Cannes to participate in the film festival, and Chen Yongren originally did not plan to go this year, but this year at the Oscar Vanity Fair dinner, there was some communication with the director who served as the chairman of the jury of this year's Cannes Film Festival, and people invited him in person, so he agreed at that time.
And this year, "Gravity" was also shortlisted for the main competition unit and received a number of nominations, so Chen Yongren decided to go.
However, due to work reasons, Chen Yongren did not go to the red carpet, but waited until the day of the awards ceremony to fly over......