General Peng's army is full of red light, although he is not very tall, but his momentum is extraordinary, especially the slightly raised beer belly, which really looks like a general.

"You have to be drunk today, although I've never seen you drunk" General Peng saw Cui Ning, stretched out his hands to welcome, and then asked Cui Ning:

"Who is this beauty?"

"My name is Su Ruoqing, I am the marketing manager of the company, Mr. Peng, I have been famous for a long time, and I have a lot of advice."

"Oh, I don't dare to advise, let Mr. Cui give advice is almost the same" Mr. Peng laughed:

"I didn't expect it, there is still a big beauty hidden in Cui's head office, no wonder I haven't come to Green Island recently, it is said that I often disappear, I understand, Jinwu is hiding Jiao."

"Mr. Peng said with a smile, it's my colleague" Cui Ning said with a smile:

"I heard that you were going to have a treat, but I didn't want to eat breakfast."

"That's right, I prepared the best seafood in Green Island, many of which were freshly disembarked, huge crabs and fresh Jiwei shrimp, and all kinds of fish, please the best chef in a 5 star hotel. You must know that Mr. Cui is not drunk for a thousand cups, but today, Manager Su is here for the first time, and he must taste the best beer of our best beer."

"Mr. Peng, you know, I never advise girls to drink" Cui Ning hurriedly said, but Su Ruoqing didn't like before this time, and said with a smile:

"Mr. Peng, I'll drink enough with you today, but I heard that you are looking for a partner here, since you also trust Mr. Cui, just give the business to our company, and I will personally report to you when the time comes."

"Hahaha, Mr. Cui, you see, this is the demeanor of a general, a business matter, it's easy to say, Manager Su, how do you drink, you have the final say today."

Su Ruoqing looked at Cui Ning's worried look, snickered inwardly, and said:

"As long as Mr. Peng, you promise to give us the company's business, how about I drink as much as you drink today?"

"Oops, I haven't heard this sentence for a long time" Mr. Peng slapped the table directly, and the hops of the beer shook:

"Mr. Cui, it's decided, the business will be given to you, but it's not based on your major, it's on Manager Su's face, Manager Su, why don't you come to our company, be our vice president of sales, with your character, I guarantee that you can sell Green Island Beer to a new record."

"Mr. Peng said with a smile, I am sacrificing my life to accompany the gentleman today, I heard that you have a lot" Su Ruoqing said with a smile:

"But if I drink too much, I still have to drink it for me."

"Sure enough, it's a company, talented and beautiful, and then he also flirts" Mr. Peng said, "The business is no problem, Mr. Cui is also massive, this time I came to Mr. Cui, it was originally about cooperation, but I didn't expect Mr. Cui to have such a capable general as you, no wonder the vice president of Hailan can't keep you, Mr. Cui."

"That's all legends in the rivers and lakes, Hailan is full of talents, where is my place" Cui Ning said, "It's you, the mergers and acquisitions in recent years, it is said that countless records have been created, and the state also supports it, tell me about your experience and feelings in the past few years."

"This must be said, but it must be said while drinking" Mr. Peng waved his hand, ordered the food to be served, and then poured the wine.

Since 1996, Mr. Peng served as the general manager, and then carried out mergers and acquisitions, in fact, he has taken a lot of detours, because Green Island Beer is a state-owned enterprise after all, in fact, since the seventies and eighties, the real manager is the municipal government's State-owned Assets Supervision and Administration Commission, which is a typical representative of Ludao City's planned economy enterprises.

Since the 90s, not only international brands have begun to build factories in Longguo, and even monopolized high-end venues such as restaurants and nightclubs, but domestic enterprises have also flocked to it, and only in Dong Son Province, there are 108 breweries in 108 counties, and there are thousands of breweries in the country.

And beer, is a very strange product, consumers in addition to the brand requirements, there is also the hope that the fresher the better, so the local beer has an advantage, and then coupled with the reason of water and soil, almost every brewery profits are good, especially in recent years, the economy of the dragon country is good, the material life is greatly rich, a summer, each brewery is like starting the money printing machine, but after September and October, most of the factories are in a state of semi-holiday.

That is to say, whether it is management, or the real market ability, most breweries are extremely poor, although each brewery has millions to tens of millions of profits every year, but because it involves the winter holiday, every spring to re-recruit workers, so most of the breweries beer quality is also unstable, and even has some safety and quality hidden dangers.

Mr. Peng naturally found these problems, and Green Island Beer is export-oriented, the impact of the natural off-season and peak season is smaller, but the market share in the domestic market is also very low, since international brands have entered the Dragon Country, Green Island Beer has not taken action, which is equivalent to giving away the country in vain, so Mr. Peng launched internal reforms, as well as rounds of mergers and acquisitions.

Mr. Peng, who has a military style, has successively sacrificed three magic weapons to turn things around.

The first is to set up a pyramid-shaped product structure, which solves the long-term problem of high and low green island beer and stagnant output;

the second is the implementation of freshness management, which has created favorable conditions for Green Island Beer to open up markets outside the province;

The third is to set off an overwhelming storm of mergers and acquisitions, which has achieved the revival of Green Island Beer.

The pyramid product structure is not only the most high-end export products, but also the most high-end shopping malls, first-class stores, airports, railway stations and other places to meet the needs of high-end users, but also to take the lead in international competition.

The mid-range and low-end products must be supplemented by sub-brands and the acquisition strategy implemented by General Peng Dajun.

The first company to be acquired was Hans in Chang'an, which was completed under the leadership of the government, because there were several breweries in the local area, and the competition was excessive, and Hans had a good plant and equipment, which could face losses, so Green Island Beer intervened, and tens of millions of funds wholly acquired the factory.

Including the later two companies, are also wholly-owned acquisitions, the famous is Yangzhou City's Zhongdan Beer, the biggest advantage of the wholly-owned acquisition is that it can be taken over, and in situ transformation, without any shares and administrative pressure, but the biggest problem is that the financial pressure is large, almost the profits in the next few years are bet in, for Green Island Beer, this is a big problem.

Later, Mr. Peng began to study financial economics, and also met some domestic and foreign masters, so he began to adopt new cooperation methods.

In the process of cooperation and expansion, Mr. Peng mainly adopts three methods: bankruptcy acquisition, policy merger and holding alliance according to the specific situation of the acquired enterprise.

This minimizes the cost of mergers and acquisitions. At present, the 39 enterprises purchased and merged by Green Island Brewery, the acquisition investment plus the investment in technological transformation is 2/3 lower than the investment in normal factory construction.

That is to say, if a 50,000-ton brewery is built normally, the investment needs 150 million yuan, and the average investment of 50,000 tons of green island beer acquisition is about 50 million yuan. According to the practice of beer companies, the production and sales of 50,000 tons are the break-even point, and the break-even point of Green Island Beer M&A enterprises has dropped to 30,000 tons.

This is the reason why the production and sales volume of the two breweries of Penglai and Yingcheng, which were acquired by Green Island Beer, was only 30,000 tons, and it was able to break the convention and make a profit. At present, Green Island Beer has embarked on an expansion path of adopting strong and weak alliances in the province, seizing the central city area outside the province, high-consumption areas of beer, good water sources and great potential.

The capital expansion of Green Island Beer is only the first step, and the more critical thing is the expansion of system and management, the expansion of process technology and talents, and in the final analysis, the expansion of Green Island Beer's advantageous corporate culture.

First of all, a market-oriented and vibrant new Green Island beer image was created in the local area of Green Island, and through continuous revision and optimization, a unique set of market-oriented operation mechanism, management model and corporate culture was formed, and then this set of models was used to "clone" the system and management of the acquired enterprise.

Now, from the early target selection to the later digestion and integration, Green Island Beer has established a platform for capital operation, which can smoothly integrate and digest the mergers and acquisitions on the one hand, and has a set of risk-averse strategies and operating mechanisms on the other hand, so as to ensure that risks are turned into wealth in the great integration.

"Hahaha, speaking of which, I still learned the model of Hailan's Hailan culture to activate the shock fish, but we are more ashamed of the competition in this industry, because many companies may fall overnight, such as quality problems.

Mr. Cui, you know that Green Island Beer is not just a brewery, but the modern industrial history of the Dragon Kingdom.

In foreign countries, many people know Green Island beer first, and then know the city of Green Island.

Green Island Beer has had a major accident, that is, the Green Island Beer Brush Incident in 1978, when there was a brush in one bottle of Green Island Beer exported to Hong Kong, and this kind of thing happened to the well-known Green Island Beer, which attracted the great attention of the Party Central Committee.

Three senior leaders of the central government have made instructions: "It is recommended that Green Island Beer stop production for rectification and make corrections within a time limit." "In the future, we will emphasize the quality of products, and we should see results next year. "Send a strong working group to inspect and seriously solve the problem of the plant. Be sure to restore the quality and reputation of Green Island Beer. ”

It is rare in history for a production accident of an enterprise to arouse the attention and personal instructions of three senior leaders of the central government, and since then, Green Island Beer has regarded April 10 every year as a quality anniversary, and as a warning, there has been no problem with beer.

In 1986, the Diaoyutai State Guesthouse wrote a letter to the Ludao Municipal Government, in which it said: "I need 100 cases of Ludao beer as a reception wine, and I hope that the Ludao Municipal Government will solve it." ”

The reply from the Ludao municipal government was: "100 boxes will be transferred from this year's government quota to the state guesthouse." ”

General Peng Jun talked about the past of this brewery, and then said:

"Many people say that I have a big appetite, that I have the style of a general, and that I am worried about indigestion, but I can only say that they underestimate our country, our nation, and our current economic situation.

The general manager said, Green Island Beer is a banner of our country's national industry, if you don't run this enterprise well, who is a crime, so I am also the same as Chairman Yu, trembling on thin ice, but this year we have become the first sales in the domestic market, and I have won a lot of honors, so it is time to cooperate."

"Why do you only tell stories and don't drink" Su Ruoqing laughed, making Mr. Peng also feel that spring had arrived early, "Mr. Peng, you see I have drunk three bottles, and you have only drunk two bottles."

"Okay, then I'll blow a bottle hahaha, Manager Su's heroine among the women" General Peng laughed "Mr. Cui, you tell the truth, who are you Manager Su?"