(I went to the hospital today, so I went to the fourth watch, begging for a subscription, and it has been bleak lately... And I am quoting the comments of the People's Daily, not private goods ... ）

The Chinese film market is a very magical place, and the 'low-budget films that have succeeded at the box office' are basically isolated and small probability events, don't try to summarize some kind of success secret and try to copy it.

If there must be something in common, it is that the plays are not bad, the actors perform well, and the production is quite serious within the cost constraints.

In general, it has the main characteristics of a good movie.

But it's not that you make a good movie and you're guaranteed to be a big seller!

There is no causal link between the two.

In fact, according to the most mainstream market analysis, if you want to succeed at the box office, you must target the public.

The public's aesthetic is very clear, that is, to be popular!

But this stuff doesn't explain Far Cry...

First of all, Far Cry is a bad movie.

One sentence movie review: Ahh...h Amplify the power to sell meat... Ahh...h "Ahhh

It's a dream without the slightest logic! Just remember the magical bikini and the magical pair...

However, the production cost of 5 million, plus just a small clip circulating on the Internet, directly created a box office miracle!

Xie Yang, the producer of the movie, tried to put a video of Liang Fan on the Internet, and the click-through rate reached tens of millions casually.

"Far Cry" focuses on Liang fans on Weibo and online marketing.

After the movie was released, fans bought tickets to support Liang fans as soon as possible. Within an hour, the pre-sale of the movie broke 9 million...

The fans of Liang fans are like dough leavening agents, and the box office is snowballing, and some "bees" have even watched "Far Cry" 10 times.

Ten times...

It's just that I like Arina Hashimoto so much, I won't watch her films ten times...

Just imagine, with such a strong fan, where is the need for a movie promotion team?

Therefore, Da Mi Mi is always the first person!

……

"This, I haven't seen it yet, it's not good to evaluate!"

"I heard that the project "Far Cry" was contacted by Yuehua at the beginning, is it true?"

Zhang Junsheng rolled his eyes, is this a malicious touch to porcelain?

“… Can you ask a question about The Great Wall?"

"Some people on the Internet say that "The Great Wall" is suspected of plagiarizing "Star River", what do you think?"

“… I haven't seen "Galaxy Troopers", but I can say responsibly that the script concept of "The Great Wall" is original, and we found more than a dozen screenwriters to write "The Great Wall" together, which can be found in the Screenwriters' Guild, if we infringe, it is impossible for North America to let us release it!"

……

The word-of-mouth maintenance of "The Great Wall" has done a good job, and the Yuehua team is much more awesome than the new crown.

Lao Mouzi also saw it.

In the past, "Hero", "Ambush on All Sides", and "Golden Armor" were complained about, and Zhang Weipin would only say, 'Lao Tzu has a box office, and you scold me because you are jealous!'

What about Yuehua?

Control comments, big V, marketing accounts, public accounts, after a series of operations, not only the score of "The Great Wall" has risen a lot - the Douban score has risen to 7.2 points, and the key Lao Mouzi himself has been marketed!

Craftsmen, national treasures, and most importantly, patriots!

Nonsense, if he is not patriotic, he would have gotten a green card in the United States a long time ago, and he would not have to pay a fine!

I'm sorry, Lao Chen was taken out again - he has two sons, and he didn't pay the fine...

What a comparison!

The two heroes of the empire, make a judgment from above!

The box office trend of "The Great Wall" is very stable, around 30 million on weekdays, 160 million the next weekend, and a cumulative box office of 530 million, before the release of "Transformers 3", the box office should be able to break 700 million...

Exceeded the task!

The main creative team slowed down the pace of publicity, and Lao Mouzi drummed up his "Love of the Hawthorn Tree" and...

Zhang Junsheng also returned to the capital.

Then he found out that the entire film department was talking about Far Cry...

"No. 32 in Area B" is a super bad movie, and it can't be copied, that thing is not advisable, of course, "Far Cry" is also a bad movie, but "Far Cry" has objective references!

Why is it a big seller?

In fact, there is only one reason: it has a big power!

Fan economy!

I don't understand, why so many fans like Da Mi Mi!

Even if "Palace" is not the first Qing piercing drama...

She actually has a very unique temperament, people who like it will feel cute, easy-going, and dedicated, and those who don't like it will feel like a bitch in a bitch, plastic surgery, non-virgin...

The inexplicability of love...

Just like after Super Girl, a group of girls are crazy and as crazy as Brother Chun is as incredible.

Brother Chun at that time...

To what extent is it exaggerated? An 80-year-old overseas Chinese lady flew over from Canada and waited for her family's Chunchun in front of the hotel with her voice at her throat.

It's a pity that Brother Chun's appearance is really not suitable for mainstream movies, and it is not suitable for her to play the heroine of the country and the city, the round face is not suitable for the big heroine, and the square face is even more unsuitable!

However, Da Mi Mi is different, on the one hand, she is sought after by fans, on the other hand, her appearance is also in line with most heroines...

The main thing, she herself does not mind.

A bad movie is a bad movie, the old lady doesn't care, just make money!

It's not like the previous group of little flowers who have just become popular, but they are still picking on drama!

Capital doesn't care about the fan economy, in their opinion, there is no difference between a hundred yuan of fans and a hundred yuan of ordinary audiences.

Tang Ningyu first proposed the word traffic.

"In fact, our Yuehua Qizi also has tens of millions of fans, if you follow the model of "Far Cry", the cost of 20 million, the box office will definitely not be a problem!"

“… There are also Liu Sisi and Zhao Liying, and they have a lot of fans!"

"But there aren't that many scripts..."

"Find an IP directly from the Internet and apply it..."

"We will build "Little Times" according to this model, and the film director will find Guo Jingming..."

"He won't..."

"He won't, let's arrange a few mature executive directors, as long as the movie is in his name, it will definitely be a big hit!"

The more people talked, the more they went in the direction of IP+ traffic...

It seems that there will be a profit to be made by doing so!

Zhang Junsheng snuffed out his cigarette: "... Ahem, I'll say a few words. ”

Everyone shut up and wanted to hear the chairman's opinion...

After all, the project "Little Times" is led by Zhang Junsheng.

"Traffic + IP can definitely be earned, but this is not a long-term solution, the movie still depends on the quality..."

"But..."Tang Ningyu just wanted to speak, Zhang Junsheng waved his hand: "Listen to me first, of course we can use this model, but it must not become a mainstream project." ”

"Yuehua's label value is domestic heavy industry films, which is the core value of Yuehua, and it should be carried lightly. Our main focus is still on Yuehua, of course, we can also do the model you said!"

added: "... By the way, "Little Times" is looking for Liang fans..."

“… Her salary is not cheap!"