20 million, such an advertising fee, not to mention an ordinary variety show, even those hot variety shows are already very expensive, not to mention that this is just an advertising investment cost, not a title fee or a sponsorship fee, just an advertising cost.

You know, although "I Am a Singer" is from Zhang Liang's hand, it is just a new variety show that has not yet been broadcast, and it is also a singing variety show theme that is now rotten on the street, it is really difficult to say what kind of response it can have, at this time, it is quite risky to have a company willing to spend 20 million on an advertising investment, and everyone else is eager to hold down the person in charge of that company who is afraid that people will run away, but Zhang Liang still refuses?

What's more, this Xiaohee Mineral Water is also an old customer of Mango Channel's variety shows, many Mango Channel's variety shows have a cooperative relationship with this mineral water, this time it can be regarded as Ding Keping's various efforts to open this advertising investment, but he didn't expect to be directly rejected by Zhang Liang, which makes Ding Keping so confused It is conceivable.

This is not only related to Mango Channel's income, but also related to his performance and income!

Changed to another director, he helped bring such a big investment in advertising, not to mention the virtual thing of eating or something, just that little red envelope is absolutely thick and scary, but when it comes to Zhang Liang's side, let alone a small red envelope, people even refused directly, so how can he talk about cooperation with Xiaohee in the future?

20 million advertising investment! The title sponsor you found yourself is only 80 million!

The title is only 80 million, and you are too little to invest 20 million in an advertisement?

This matter is really too much indignation for Ding Keping, and Liu Zhiming, who heard about it, is also confused. Obviously, everyone signed a sharing contract, and it stands to reason that Zhang Liang should be eager to let Mango Taiwan make more money, so that he can get more, but why did he refuse this time?

The title of "I Am a Singer" was given to Jumeipin, and it only received 80 million, which involved the relationship between Zhang Liang and Li Linghe, Liu Zhiming can be regarded as turning a blind eye, how to say that the naming fee of 80 million is also in the past for a new variety show, but you won't be so pitiful, right? You don't want 20 million advertising investment, will it be that you yourself feel that the ratings can't break 2% and start giving up on yourself?

But it's a little bit to make a little money, isn't it? So that when you lose, you can lose a little less, right?

Because of this, Liu Zhiming suddenly became interested in the accounting of "I Am a Singer".

After all, the cost of doing such a show is still very terrible, not to mention how much it costs to invite those big bowls, the construction of the stage alone is a huge expenditure, after all, Zhang Liang mentioned at the beginning, "I am a singer" 's audio equipment and so on have to be replaced with the best, this estimate alone will cost tens of millions or even hundreds of millions, and then add other expenditures, the 100 million estimated by Mango TV has long been gone, even if you add 80 million of Jumeipin, it is estimated that it has been almost consumed by Zhang Liang, but everything is still going smoothly in the show, and there is no problem with funds, and he rejected such a huge amount of advertising money so directly, where did Zhang Liang's money come from?

I don't know if I don't check this, but it's a little scary after this check, especially when I see one of the advertising revenues, I was almost scared and sat on the ground.

30 million/period!

The first time I heard that the advertising fee of variety shows is still calculated according to one issue and one issue, and the advertising fee in this year is not calculated according to one season after another, whether it is title or sponsorship, etc., this is already a non-famous rule, so many times these sponsorships and titles are like a big gamble, after all, the contract must be signed at the beginning, whether the show is good or bad, it must accompany the whole season.

However, many advertisements for "I Am a Singer" are charged according to the schedule! And even if it is a sky-high advertising fee of 30 million yuan/period, it is still a preferential trial price given by Zhang Liang! I don't know where Zhang Liang found this onion, and they are willing to invest in such a pit of advertising fees!

Wouldn't it cost 420 million for the first issue of 30 million and 14 million for the first issue! The naming fee is only 80 million! This is still a preferential price!

Before the show was actually broadcast, all the boasting was unconfident, so before the show was officially broadcast, it was naturally impossible to negotiate the price with those advertisements, so Zhang Liang simply came up with such an idea: advertising trial!

This trial is not just a trial, and in order to reassure advertising investors, he even signed a guarantee contract like signing a contract with Mango Channel, and the guarantee contract for ratings, like Liu Zhiming, Zhang Liang's contract with these advertisers is also 2% If the ratings are not reached, the advertising fee will be refunded in full, that is, they don't have to pay for an advertisement in vain, on the contrary, if the ratings increase, the advertising fee will also increase accordingly, of course, if you are too expensive, you can not vote at all, anyway, they are charged on schedule, and Tong Suo is not bullied.

Of course, according to the importance and attention of the advertisement, the charges are naturally different, the advertisement that scared Ding Keping is too eye-catching, the price of 30 million episodes is indeed scary, and it took a lot of tongue when Zhang Liang talked about this investment, but after all, there is a guarantee of refund if the ratings are not received, and the other party also has the attitude of trying.

Less than 2% of the ratings are fully refunded, and although the advertising fee is a little more expensive in the ratings, it is worth the money, and more importantly, the advertising implantation idea provided by Zhang Liang is too eye-catching, this investor fully believes that after the broadcast of "I Am a Singer", it is estimated that their mineral water can be thought of as long as someone mentions "I Am a Singer", and this huge advertising fee can be regarded as a point!

People who don't understand the reason are naturally completely incomprehensible, even Ding Keping, who has been engaged in this work, feels that the brain of this advertising investor must be in the water, otherwise how could he do such a crazy thing.

And at this time, Liu Zhiming didn't think so, what he thought about now was that Zhang Liang was indeed too terrible, if such a talent could be used by Mango TV all the time, then even if he caught up with CCTV, it would not be a distant thing, right?

It's just that Liu Zhiming at this time naturally didn't think that the accumulation of money in "I Am a Singer" had just begun! After all, a lot of income has not yet begun!

Time naturally passed unconsciously in such turmoil, and the first recording of "I Am a Singer" was naturally completed smoothly, and after a period of publicity, the first issue of "I Am a Singer" was finally officially broadcast and met with the audience!