Chapter Twenty-Eight: The Experience of Bad Movies (5/5)
It is unlikely that the box office of "Big Snake" will break 300 million, and the word of mouth has collapsed...
No matter how much you control the reviews, it is impossible to manipulate a bad movie into a classic movie!
In addition, the remaining power of "Jinling Thirteen Hairpins" in the same schedule is still there, and after the carnival of the first week, "Big Snake" fell directly to 8 million on weekdays, a plunge of 45%!
The intuitive evaluation of a movie by ordinary audiences is the biggest factor affecting word-of-mouth.
But even so, "Big Snake" is profitable, and it is a huge profit!
The production cost is close to 30 million, and the later conversion to 3D costs almost 2 million, and the marketing, publicity, and ticket compensation expenses are close to 30 million...
Judging by the current decline, the total box office of "Big Snake" can be at least 200 million!
The box office alone can net 20 million, plus the later network copyright and image copyright, you can make another profit.
The main thing is that the first strike was successful, which gives investors more confidence!
It also makes the market more optimistic about the development of the eye, which is very beneficial to the subsequent listing!
The four movies "Little Times", "One Night Surprise", "The Best Life of a Coquettish Woman" and "Best Friends" are about to be released in theaters next year...
If it can achieve box office profitability, the market value of Aiming for Eyes is estimated to be no lower than that of today's Light Media!
……
"Big Snake" is a big hit, and the industry has studied and learned from it...
This is normal, there is a successful experience, of course, you have to put it on yourself!
The film industry is like this, as long as you find the right crowd and control the cost, you can make money.
They concluded that there was a group of audiences who just liked movies like "Big Snake"!
This kind of movie of the other honey and my arsenic is aimed at this audience!
Fantasy + disaster, they feel that this is the main reason for the success of "Big Snake".
And they found out that this kind of film does not step on the red line!
As long as the modern theme does not mention specific countries and regions, does some overhead treatment, and the values are correctly oriented, even if it is a thriller monster, no matter how hot it is, it will not step on the line.
However, never mention elements such as "spirits", "ghosts", "divination", "religious figures", etc.
These elements are very effective in creating a mystical atmosphere, but when they are involved, they are tantamount to a frenzied attempt on the edge of superstition. Affirmation is not in line with policy orientation, and denial is easy to extinguish the audience's interest in the mysterious world, and it is easy to be displeasing to both sides.
Therefore, it is far better to focus more on natural phenomena and put more effort into setting the worldview than to dig up the residue from the dregs of feudalism.
As a result, Light Media set up projects such as "Super Giant Crocodile" and "Amazing Giant Crocodile";
Hengdian Film and Television also set up a project "Octagonal Spider"...
It is conceivable that next year's theater will definitely have a large number of movies in which monsters of the same type are killed...
Even Tang Ningyu was hot...
After all, a movie like "Big Snake" has a short cycle and an audience, as long as the cost is controlled, the profit can be expected!
Many people watch movies and rush to the box office rankings, according to the logic of ordinary people, since it can be ranked first, there must be something unique!
Then, find out that you have been deceived...
Crazy spitting!
What's the use? Movie tickets are non-refundable!
With Yuehua's ability, she can make at least four or five movies like "Big Snake" a month...
So, he put forward his thoughts, and then Zhang Junsheng took a political class!
……
"There is a problem with our value orientation, we worship successful people!
It doesn't matter how he succeeded.
Too much emphasis is placed on the changes and benefits brought by capital, so that the whole people now worship the heroes of capital, thus ignoring its mercenary nature and the negative effects it brings to society!
Movies like "Big Snake" are marginal compared to the mainstream.
I know that many people are hot for movies like this, and I also know that many people think I'm a bit old-fashioned, but Yuehua can only make mainstream commercial films!
What is a mainstream commercial film?
Movies that meet the expectations of most audiences, such as "Super Body" and "The Thirteen Hairpins of Jinling", since we are the number one film company in the mainland, we must have the courage of the first person..."
Before Zhang Junsheng finished speaking, Tang Ningyu interrupted him: "But, have you thought about it, what if "The Wandering Earth" doesn't make money?"
“… Impossible, the aesthetics of the mainstream audience are still very close!"
"I mean just in case!"
Tang Ningyu was a little excited: "How can there be a film company that will always make big productions? There is a successful model, why can't we just use it?"
"We have to be worthy of the audience..."
"Why are you sorry for the audience? You told me before that you want to prevent fan movies from appearing, "Charlotte Troubles", Di Li Hot Bar participated, and the box office was 880 million..."
"Liang fans' two movies, "Far Cry" and "Big Snake", all had miracles at the box office... Why can't we do that?"
Reality can sometimes be frustrating!
Yuehua's market value was 180 billion last year, and it is still 190 billion this year, and the market value of Guangxian and Dongyang Media has risen from less than 10 billion to 30 billion...
Do they have any applaudable works?
No!
"Greedy Blue Moon", such a bad game, the monthly turnover reached 230 million, and it earned one billion a year!
Many conscience online games have closed down one after another...
For example, "The Legend of Chivalry"...
"I didn't say I couldn't do it, I just couldn't focus on a movie like this!"
“… But what you mean is that Yuehua can't make bad movies!"
Tang Ningyu calmed down a little, and then persuaded: "The film market is like this, full of mediocre and even bad movies, but only in such competition will there be really good films." ”
"I know, that's why I thought a good movie would appear in Yuehua..."
"But before the release, who can know the audience's evaluation? Besides, why do you think the audience's tastes are exactly the same as yours? I especially like "Peace Hotel" and "One Page Taipei"!"
"..."One Page Taipei"?"
Zhang Junsheng was a little speechless, "One Page Taipei" in Zhang Junsheng's view, is an unsuccessful tourism and sightseeing light-hearted sketch...
Tang Ningyu actually likes it very much...
After being silent for a few seconds, Zhang Junsheng sighed: "You should know that the country is vigorously promoting the construction of the film industry, why can we get such a big preferential treatment? The annual policy subsidy is as high as 300 million to 500 million?
Tang Ningyu grinned: "... I'm not against building an industrial film base, I'm talking about why you don't want to make a film like 'Big Snake'? Don't you think you're a bit of a double standard?"
"Are you trying to say that I want to be a prostitute and build a torii?"
“… That's pretty much what it means!"
Zhang Junsheng sighed: "... The archway is very important, we can make fan movies or bad movies, but we must not hang under the banner of Yuehua!"
"Why?"
“… You'll understand in a few years!"
Tang Ningyu gritted his teeth, turned his head and left the office, stepping on a horse, every time he talked about this topic, Zhang Junsheng was a prophet with a face, and he was very annoying!
“… Why are you going?"
"What else can you do, continue to stare at "The Thirteen Hairpins of Jinling"!"