Chapter 218: The Invitation to the Base Camp
The period from the completion of the film review to the official release is basically an important period for the promotion of various films.
Of course, many movies are now making all kinds of news to attract attention while they are still filming, and many movies are even promoted before they even start production.
The importance of publicity and momentum, even if you are not a filmmaker, you can see all kinds of propaganda about "Journey to the West III" everywhere during this time, all kinds of variety shows, all kinds of news newspapers, all kinds of streets and alleys, almost you can see the advertisements of "Journey to the West III", which also shows that Ge Datie attaches great importance to "Journey to the West III", and spares no expense in publicity, in order to surpass the classics, right?
On the contrary, there doesn't seem to be much publicity for "Charlotte's Troubles", except for a trailer released from time to time on major video websites, there is no special movement.
This also made most people feel that Zhang Liang was cowardly before fighting, and he may have given up the battle with Ge Datie.
After all, one is a big investment, big IP, big director and big production, and he is a newcomer, new work and new director, and the investment is even worse than 108,000 miles, how can such a gap be spelled?
And in fact, it's just because Zhang Liang is more picky.
How expensive is the advertising fee in these years, isn't it? Especially TV commercials, and whether it is Dragon TV or Cherry Satellite TV, Zhang Liang can also be regarded as having a relationship, how can the advertising fee be discounted, but Zhang Liang is dead or alive, why?
Isn't it to save money?
It cost 20 million yuan to make a movie, but it cost millions of dollars to spread out the advertisement, and he was in pain.
If Zhang Liang's idea is known by others, it is estimated that he will be angry to death, and even elementary school students know how much publicity plays a role in the movie, and this guy is reluctant to spend this money and not promote the movie.
And this point also makes people feel that Zhang Liang is cowardly.
In fact, although there is a certain factor in this, Zhang Liang still thinks that money should be used on the blade, and publicity should also be at a critical time!
Now there is still more than a month before the release, and it is really hard to say how much publicity effect can be achieved by the overwhelming now, but it is better to do a more effective publicity when it is about to be released, and the investment is small and the effect is large, which is the right way to publicize.
Besides, in Zhang Liang's view, Ge Datie's promotion of "Journey to the West III" is a complete waste of money, after all, how many people in China don't know about "Journey to the West III" except for places where the media is underdeveloped? Such overwhelming publicity has no effect at all.
However, Ge Datie is willing to spend money to publicize that it is his business, and Zhang Liang naturally can't care about it, right? It's just that what he didn't expect was that Ge Datie would invite him to participate in "Base Camp" and promote "Journey to the West III"!
Of course, a large part of the reason why Zhang Liang was invited was because of the fight between "Charlotte's Troubles" and "Journey to the West III", although many people now feel that Zhang Liang has admitted defeat, but the light promotion of "Journey to the West III" has not attracted much attraction, right?
Inviting Zhang Liang and the crew of "Charlotte's Troubles" to appear on the same stage is also a way to create topicality, and it is still very helpful for the ratings of "Base Camp".
With such a disparity in strength and such an uneasy kindness, Zhang Liang can choose not to go.
Although he is just a rookie director, although he also uses some rookie actors, how to say that he is also a hot new star in recent times, he naturally has his own temper, his own arrogance, and his own principles!
Therefore, for the invitation to Mango Channel's "Base Camp", he decisively chose ......
Go!
Why don't you go?
This is a free publicity opportunity!
Do you think Mango Channel's "Base Camp" can be played by anyone casually! This is a variety show that has been popular in the Chinese TV circle for more than ten years!
Not only is it long-lasting, but the ratings are the first in the year every year!
It can even be said that Mango Channel's current status in the variety show industry is largely due to the existence of "Base Camp"!
Although Mango TV has also undergone a lot of reforms in recent years, and variety shows have been released one after another, the status of "Base Camp" on Mango TV and the status of the entire Chinese variety show circle is an unshakable existence.
You can surpass it in the ratings, you can surpass it in popularity, but there has never been a show that can keep it updated every week, maintain such ratings and heat rates every week, and it has maintained it for more than ten years!
That's the strength of "Base Camp"!
"Base Camp" is once a week, but new movies released every week are endless, and there are various TV series and other crews, although "Base Camp" has gradually become a publicity platform, but it still has a strong ratings base, and naturally there are a lot of crews who want to be promoted on "Base Camp".
After all, you are basically half of the fire on "Base Camp"!
And even Ge Datie, many new films over the years have not been able to squeeze into "Base Camp", even if they have created the classic "Journey to the West", because of the relationship between the Spring Festival files, they still haven't been able to squeeze into "Base Camp", so it is conceivable that if it weren't for Ge Datie's existence this time, Zhang Liang would have felt unattainable if he wanted to go to "Base Camp", and such an opportunity would naturally be sent to the door, and Zhang Liang would be really stupid!
In fact, many of the actors in "Charlotte's Troubles" are the original cast of "Journey to the West", after all, there are only a few actors Zhang Liang knows, most of them are known in "Journey to the West", and this time Zhang Liang subconsciously felt that he took Tian Zhizhen and them to "Base Camp", but Tian Zhizhen and others refused.
On the surface, it is to give newcomers a chance, but in fact, maybe it's because they have some mustard for Ge Datie, right?
And maybe it was because of the existence of Guo Xin, Tian Zhizhen and others that Ge Datie invited Zhang Liang to "Base Camp" so "generously", right?
Ge Datie's approach this time, Zhang Liang himself didn't feel anything, who hasn't had a temper, isn't it, Ge Datie is so directed at Zhang Liang is understandable, but Tian Zhizhen and others feel different. How to say the success of "Journey to the West", Zhang Liang has an indispensable contribution, and he is more familiar with Zhang Liang, plus the filming of "Charlotte's Troubles" this time, they naturally know that Zhang Liang gave Ge Datie a lot of scripts as a choice, but Ge Datie is obsessed with "Journey to the West III".
It's not that Zhang Liang won't write it to you, and people have bluntly said that it is not really a break in their word that they can't write "Journey to the West III", but Ge Datie has forced each other again and again, and now he wants to suppress Zhang Liang at the box office, Tian Zhizhen and others are naturally angry.
Participate in "Base Camp" again to help promote "Journey to the West III"?
I'm sorry, but their hearts aren't that big yet!