Chapter 222: Deus Ex of the Encirclement
Under the rapid onlookers of netizens all over the Internet, the "Source of Plants" shampoo was officially launched. As soon as it was listed, it triggered a lot of netizens to buy it, most of these netizens had the purpose of complaining about the "source of plants", and only a small number of citizens were really because of the effect of the "source of plants" publicity.
Bai Shiyao had long expected this situation. It's easy to launch a brand new, but it takes a long way to get it in the hearts and minds of people.
This way of rubbing the heat is already opportunistic, how can you expect to achieve impressive sales in this way. However, Bai Shiyao believes that with the effect of "the source of plants", over time, the "source of plants" will definitely be able to occupy a place in the hearts of consumers.
"Chen Chen, you pay attention to collecting data. Xiaohu, hurry up and contact the media, and strive to make the official report of 'Source of Plants' appear on various media platforms as soon as possible. ”
"Sister Yao, leave this matter to us, and promise to complete the task!" Wang Qianyu saluted Bai Shiyao with a smile, and then instructed Xiao Zhao, "Xiao Zhao, this is the media list I have drawn up." Just ask someone from the media department to follow the phone call. ”
Xiao Zhao took the list, hurriedly left the conference room, and ordered his subordinates to start immediately.
At the same time, the "Fenghua" shampoo in charge of "Red Light Spot" was also officially launched. For a while, there was a lot of noise about the two companies fighting in the ring.
"'Source of Plants' is just a small brand, why should it be compared to 'Fenghua', it's just bundled marketing," Cheng Jue disdained the online comments, "Lin Wei, start copywriting." I'm going to see what she Bai Shiyao compares to us. ”
Lin Wei's fingers kept typing on the keyboard, but after half an hour, a copywriting comparing the ingredients, techniques, and effects of the two shampoos was released.
From beginning to end, although the copywriting does not explicitly say that "the source of plants" is famous all over the world, the disdain and contempt for it revealed throughout the text are overflowing.
"Give this to the queen Weibo big V of 'Red Light Spot'. ”
Cheng Jue patted Lin Wei's shoulder after speaking, "Good job!"
Cheng Jue looked at Lin Wei's copywriting and showed her a smile for the first time. Although this Lin Wei's character is not good, he is a little talented, and he can grasp his emotions with just a few words from him. If you use it well, it's still a handy weapon.
Lin Wei looked at Cheng Jue's smiling face with some flattery, and her heart couldn't help but thump. Director Cheng rarely has a good face for her, and he often has a disdainful expression when they meet, and this is the first time he has shown a smile to him.
Cheng Jue's facial features are tough, his eyes are dark, and his skin is also sexy bronze. Although it is not as handsome as those stars, it is very attractive and has a sense of security.
He is the kind of man who is very reliable and responsible. Although he has a hot temper and is jealous and hateful, a pure heart has attracted the favor of many beauties, and he is recognized as the most worthy bachelor by "Red Spot".
Lin Wei is no exception. Because Cheng Jue had never given her a good face before, she never dared to show it. Now Cheng Jue's unprecedented praise does it mean that she has a chance?
Her heart began to pound because of this smile, because of this thought. Whether in terms of appearance or ability, Cheng Jue is very much in line with her standards for the golden beetle son-in-law. If she can win Cheng Jue, then she won't have to worry about her future!
This thought made Lin Wei's heart beat faster, she secretly glanced at Cheng Jue from the corner of her eye, a shy expression appeared at the corner of her mouth, and an inexplicable calculating light flashed in her eyes.
Cheng Jue didn't know anything about Lin Wei's thoughts. If he knew, maybe he wouldn't have given Lin Wei a chance to get close to him at all, and there would be no follow-up.
……
Chen Chen took the data he had just collected and knocked on Bai Shiyao's office.
"Shi Yao, this is the sales data of 'Plant Source' on major platforms as of 3 p.m. Overall, we had good results in the early stages. ”
"How does the sales volume compare to other brands?"
Chen Chen cupped his eyes, "Although there is still a certain distance compared to other well-known brands, I believe that with the excellent results of 'Plant Source', we will soon have a group of repurchase customers." ”
Chen Chen had a touch of pride on his face, for a start-up FMCG brand without any popularity, it was very rare in the entire history of public relations to be able to go to such a sales volume at the beginning of its listing.
Bai Shiyao looked at the data in her hand and said with a smile: "I didn't expect the effect to be so good this time, and our public relations direction should probably be fine-tuned in the future." ”
"That's true," Chen Chen didn't expect that this military move could have such an effect, "The effect this time is surprisingly good, and there should be reasons why other companies follow suit." Without the participation of other companies, we alone would not have been able to cause such a big buzz. ”
Chen Chen's words were very impressive, and Bai Shiyao agreed very much. This is a mutually beneficial and win-win thing, and the real negative impact is probably those shampoo products that deceive the world and have no effect.
I heard that there are even some inferior and harmful shampoo factories among them, because this "shampoo storm" was exposed to the public, and they were investigated and dealt with by the relevant departments and closed down.
Bai Shiyao doesn't feel any guilt, she is also a consumer, of course, she doesn't want the things she buys to be ineffective one day, but also contain substances that are harmful to the body.
At this moment, Bai Shiyao's mobile phone rang, signaling Chen Chen to pause. Bai Shiyao picked up the phone: "Hello, Dr. Jiang!"
"Mr. Bai, let me tell you a little news. As soon as our shampoo hit the market, orders went up, and now we don't have enough stock. ”
Even through her mobile phone, Bai Shiyao could feel Dr. Jiang's excitement and joy.
"Customer satisfaction has always been our goal, and Mr. Jiang has won the award!"
When Chen Chen heard this, he probably knew who was calling. It seems that "Shu Jie" is very satisfied with the public relations effect this time, and as soon as the data is counted, he called to thank him. He could imagine the expression on Dr. Jiang's face right now.
Recalling that when he went to him to get a trial kit, Dr. Chiang was very disapproving of their dangerous tactics, and it took him a lot of effort to convince her. For this reason, even a military order was made.
"Mr. Bai, the effect this time is really good. In the future, your company will do what it says, and I will not blindly object. As for the military order, please don't mind Director Chen. I was afraid that it wouldn't work. Please bear with me. ”
Bai Shiyao raised her eyebrows when she heard this, what kind of military order, how could she not know. Her eyes swept over Chen Chen's face intentionally or unintentionally, she probably knew what was going on.
"Dr. Jiang, what are you talking about? We are very grateful for your almond syrup if you promised at the beginning, and as for the military order, it is only as it should be. ”
Chen Chen had long noticed Bai Shiyao's seemingly absent gaze, and knew that this matter would definitely not be hidden from Bai Shiyao.
"Thank you for your trust, 'White Owl' will definitely make persistent efforts. Well, okay, goodbye!"
Hanging up the phone, Bai Shiyao stared at Chen Chen intently, with a playful smile on the corner of her mouth.
"Military order, Chen Chen, can you tell me what's going on?"
"I knew I couldn't hide it from you," Chen Chen smiled bitterly, "When I went to see Dr. Jiang, she didn't agree to our idea at all, thinking that this way of rubbing other people's popularity was too opportunistic, and this kind of behavior was a bit inferior. She thinks we're doing it because we think 'Plant Sources' is inferior to other products. ”
"I see, no wonder Dr. Jiang didn't put forward any conditions, the reason is actually here. ”
Bai Shiyao didn't expect that there would be such a place, when she photographed Chen Chen, on the one hand, because Chen Chen never disappointed her, and on the other hand, because Dr. Jiang recognized Chen Chen very much. Facts have proved that Chen Chen has indeed lived up to her trust, but Bai Shiyao didn't expect Chen Chen to actually use a military order.
"Chen Chen, you are hiding from us, so bitter. What did you promise Dr. Chiang?"
Chen Chen thought that he could hide it, but when he heard Bai Shiyao ask this, he knew that he couldn't hide it.
"Hey, I can't hide anything from you. I promised Dr. Jiang that if he didn't succeed this time, I would resign and become the planning director of 'Shu Jie' to help them promote 'Origin of Plants'. ”
"How can you agree to such a condition yourself? ”
Bai Shiyao was angry for nothing else, how could Chen Chen make such a decision with the other party privately.
"Do you know how important you are to the White Owl? If this PR is not successful, have you thought about the consequences? I would rather lose a PR opportunity than lose a good planning director. ”
Bai Shiyao left the office chair and walked around the office, panting constantly, looking very angry.
Is it just because "Bai Xiao" doesn't want to lose what he thinks is an excellent director? What about you? Shi Yao, what do you think? There is a villain in Chen Chen's heart who has been roaring constantly, wanting to know these answers. But he knew that all this was a fantasy after all, and Bai Shiyao had never shown him a trace of affection between men and women.
This time, Bai Shiyao was really angry, "Chen Chen, we are not only partners at work, but also friends. Did you think about what would happen to us in the future? I just had to think that if something happened to this PR incident, you would have to leave, and I was scared for a while. ”
Bai Shiyao had palpitations. Over the years, she and Chen Chen are not like family members more like family, of course she is reluctant to Chen Chen. If Chen Chen was voluntary, Bai Shiyao would respect Chen Chen's decision even if she was reluctant. But now Chen Chen made a military order for the sake of the company. What if the PR effect is not satisfactory this time.
Chen Chen's gloomy heart was rejuvenated because of Bai Shiyao's words, even if it was just a friend, with your words, all the efforts were worth it.
"Shi Yao, I'm sorry I didn't tell you. But I did it because I believed you could do it, so I didn't hesitate to agree to Dr. Jiang's request. ”
Chen Chen's eyes were firm and full of trust, and Bai Shiyao was in tears when he saw it. She didn't expect Chen Chen to trust her so much, even when she herself decided to make a dangerous move, she had doubts. But Chen Chen already believed in her at that time.
She suddenly felt that this trust was heavy, and she was afraid that she was not worthy of this trust.
She's slow, but she's not stupid. What kind of thoughts are hidden behind Chen Chen's heavy trust, Bai Shiyao is faintly aware of it, but Chen Chen didn't make it clear, and she only regarded it as her own illusion.
Bai Shiyao still wanted to say something, and raised her eyes to look at Chen Chen.
At this glance, he looked into the deep affection that Chen Chen's eyes had not had time to hide.