Mom Mei Fengchao and several executives in charge of the film in the company have already watched the feature film of "Maleon", and decided to invest a lot of money in publicity, and the schedule is the first day of the Spring Festival, and the prince of the forest.

On the first day of the Lunar New Year, the company didn't have any blockbusters, an animation, a comedy, and that's it.

Feng Han hasn't seen it yet, and plans to watch it with his classmates at school.

Picking up Lu Youxi, Feng Han also called and asked Su Huan if he wanted to be together.

Then Lu Youxi pinched the flesh on Feng Han's waist fiercely, and said in a low voice, "Do you have to find a light bulb when two people are dating!"

Fortunately, Su Huan was doing the post-production of the short film, and she didn't have time to deal with Feng Han, so Lu Youxi showed a smiling face.

When they arrived at the Beijing branch of Watermelon Entertainment, the two came directly to the film library.

Turning on one of the computers, Lu Youxi said, "Well, it's all here, and it's been more than four hours since the feature film and the documentary footage." ”

Generally, those who make movies will have an additional small crew to follow the crew, that is, the crew documentary, and the editing highlights may be useful in the future.

The bigger the production, the more detailed the director is in this aspect, and he can even edit it separately and take it out for distribution, such as the production documentary of "Half of the Country", which allows the audience to see the behind-the-scenes story of the crew, and let them know that the movie was originally made like this, and the documentary sold well.

These fragmentary clips are similar to what Feng Han thought, and they can be regarded as lenses that meet the requirements and can be used.

"Is Sister Guagua here?" Feng Han asked.

"She was in the Tarzan crew of the apes two days ago, and she just came back today, and now she is resting at home, so I'll call her over!"

After seeing Fang Guagua, who had been complaining, Feng Han said his conclusion, "This film can still be saved, but there are a few things you have to remember, first, it is no longer a feature film, it has been changed to a pseudo-documentary, and second, the production cost does not need to be invested again, the current shooting material is enough, but the publicity cost should be greatly added, and even far exceed the planned production costs."

Thirdly, and most importantly, if it is well promoted, this film may create a box office myth, but it may also lose all its money. ”

After all, although "Blair the Witch" was successful, I have to admire the filmmaker who decided to buy it for packaging and promotion, because the risk is very high, in case netizens don't eat your viral marketing at all, the cost of pre-publicity will be wasted.

Fang Guagua and Lu Youxi are not small, when Feng Han made the prospects of this pseudo-documentary clear, they immediately made a decision and decided to continue to invest in publicity and distribution costs.

In order to reassure the two, Feng Han deliberately found out the marketing strategy of "Blair the Witch" in the library, and it was actually very appropriate to transfer it to "Sealed Door Village".

Because both are terrorist figures/events with a long history in their own country, mentioning the word "closed door village" is synonymous with horror and weirdness.

And there is one thing about Fengmen Village that is more suitable for this kind of viral marketing than Witch Blair, that is, Witch Blair was deliberately filmed, and Fengmen Village really had an accident with the crew.

In addition to telling Fang Guagua about how to promote next, Feng Han also suggested setting the schedule for July 15.

There are only a few festivals suitable for showing horror movies, Qingming is one, and Halloween is one.

Feng Han feels that the publicity period of "Closed Door Village" should be longer, so the Halloween Festival on July 15 is more appropriate, there is still more than half a year to go, which is enough for Watermelon Entertainment to induce the public from shallow to deep.

After listening to Feng Han's propaganda strategy, Fang Guagua took a breath, "The investment in publicity and distribution is really large enough! At least several times the production cost!"

"Your production cost is less than one million, counting more than 10 million yuan of publicity," Feng Han could see that she was worried about losing all her money, and said, "I'm here to go, if according to what I said, Fengmen Village is still at a loss, and I'll write a script for you." ”

Feng Han had already thought of this script, so he wrote "Ghost Shadow".

is also a pseudo-documentary, the input-output ratio of the ghost film is also very amazing, and this film really has a plot and ideas, compared to the witch Blair's god film that purely relies on marketing and box office explosion, "Ghost Shadow" is not just lucky.

After leaving the company, Feng Han made an appointment with Lu Youxi, celebrities have consumption places they often go to, a significant feature is that there are few people and high prices, and no one will make a fuss about the appearance of celebrities, and they will take photos and sign autographs around them, which makes people much more comfortable.

Back in the car, Feng Han and Lu Youxi kissed passionately, and Feng Han groped in his pocket.

Lu Youxi saw it and chuckled, "I'm safe today, I'll be fine." ”

However, she was disappointed, Feng Han took out not a security measure, but a photo, "Ask something, do you know these two people in the photo?"

Lu Youxi took it, and then looked at Feng Han, "I know, Liuli girl, they were very popular a few years ago, I just watched them be so popular, so I wanted to sing in film and television, but unfortunately my voice is average, and I can't sing." ”

"Finished?"

"Otherwise, although I know them, but we take different routes, they are idols, I am an actor, and I am dedicated to going to the old artists, and I usually don't intersect. Lu Youxi said innocently.

"No, look at this yellow hair, don't you think it's familiar?" Feng Han asked.

Lu Youxi: "Eh, eh, don't say it!"

"yes!"

"Yes, yes, it looks like my brother-in-law's big golden retriever!"

"You're pretending to be confused with me, don't you think she's Mi Li?!"

"How is it possible, it's not a type at all!" Lu Youxi was still pretending to him.

At this point, she is no longer just helping Mi Li keep secrets, she hopes that Feng Han will think that Mi Li is an unmarried single mother and a bad girl, rather than having any hardships, because of kindness and responsibility, she raised her friend's child for six years, thus delaying her youth and happiness.

Although Mi Li is such a good person, she doesn't want her husband to know, as long as she knows, she will silently worship the righteous Mi Li.

Could it be that there is something wrong with my eyes?

Under Lu Youxi's firm answer, Feng Han had his own doubts.

He decided to find another time.

Lu Youxi asked, "By the way, where did you get this picture from?"

"Oh, I got it from Miri~ah!"

Then Feng Han's ears were sunken, and Lu Youxi twisted and said, "Do you want to steal her photos, or do you want to steal her heart?" Don't forget that you already have three wives, and you can marry another one, I think Sister Xiaowu is your first choice, right~"

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