Ng Enda and others started the research and development of Yahoo Brain under pressure, and Zhou Shi began to sink to the front line of Yahoo products, Yahoo still has many good products, such as Yahoo Pass, this instant messaging product has the world's largest market share a few years ago. However, the lagging performance of the mobile Internet era, coupled with the promotion of instant messaging tools on social networks, has made this product more and more lifeless.

In fact, the current market situation is not bad for Yahoo, Google's financial strength has launched their own social product Google+, and after the merger of Facebook and Friendster, Zuckerberg's different mobile strategies of the two companies have caused Zuckerberg a headache. Facebook wants to develop a website suitable for the mobile network based on H5, while Friendster wants to develop an APP, specifically, it seems more reasonable to develop H5 now, there are many applications based on F&F, if you develop an APP, most of these applications can not be smoothly migrated to the past, without these developers, the attractiveness of F&F may decline a lot. Zhou Shi will definitely not interfere, not to mention that Zuckerberg is in charge of F&F now, he is an investor at best, and more importantly, he has no reason to convince Zack, can it be said that the APP will definitely occupy the mainstream in the future? In addition, social networks also have news attributes, and Zhou Shi wants to focus on promoting Yahoo News and Toutiao, while F&F and Twitter are his competitors. But for the time being, Google+ is Zuckerberg's worst enemy. Not bad for money, Google, which does not have YouTube, has put a lot of effort into video sharing and social networking, although it is not necessarily useful, but just like Baidu Tengxun, no matter which line they enter, it will always cause a lot of pressure on competitors. After several adjustments to Google's video service, it finally has a fight, + Although the service has been launched for more than a year, but under Google's vigorous promotion, the global registered users have exceeded 100 million, but I don't know how many active users there are, but from the perspective of F&F's still rapid growth, it should not be very good.

Back to Yahoo Messenger, in this market, Friendster's communication tool is the previous MitimeMessage, except for the domestic still in the hands of Friends.com, other places have been assigned to F&F, the two even merged this communication tool, and the name was changed to FFMessage, what a nice "MM" was played. Needless to say, Microsoft's MSN, the mud can't support the wall, plus Microsoft's acquisition of Skype, ype is actually pretty good, it can meet basic communication needs, and it can also save phone bills, the most important thing to see is how Microsoft develops, if it is still integrated into the office system, it will not cause a big impact in this market.

Let's talk about hatAPP and eChat (WeChat), one of these two teams is abroad, one is in China, one pursues minimalism, one pursues the ultimate user experience, one is responsible for the original team of hatAPP, and the other is responsible for Yu Jun (the father of Tieba) from Baidu. Up to now, one is mainly popular in Europe and the United States, and the other is mainly popular in China, Japan, South Korea and Southeast Asia. The earthquake that occurred in March completely opened up the Japanese market for eChat, and eChat even opened up the emoji market for this purpose. However, there is not much difference between the current hatAPP and eChat, and the limitations of mobile phone performance also make it difficult for WeChat to let go. Therefore, the development of the two APPs is actually very conflicting, but the good user experience has also hit other communication APPs, and most users have found that hatAPP and WeChat are more convenient to use after a few attempts, so the results are self-evident.

Zhou Shi has never used Yahoo Messenger, but he is still very familiar with WeChat, and the development of Yahoo Messenger is another one, so that the communication belongs to the communication, and the social belongs to the social.

"Remove all the ads from Yahoo Messenger, I don't want to see any ads on Yahoo Messenger. I want to see a pure communication tool with the best user experience. "Zhou Shi acts as a product manager, and the quality requirements are not difficult, and the penguins can do it, so why can't you do it? He also doesn't want to think about it, BAT has almost monopolized a group of the best Internet talents in China, and Yahoo may not have many talents. Otherwise, Marisa Mayer would not have said that companies are bought for their talents. Talent is always the primary productive force, and those who believe that capital can rule the world may be too worried, and if the best people in the world do not support the capitalists, their rule will be difficult to maintain.

Let Yahoo Com learn from the advanced experience of FFM and QQ, discard a lot of flashy things, or let some minor features take a back seat. The main one can be operated with two clicks of the commonly used function point. Yahoo Messenger's drastic adjustment began, and Zhou Shi did not move the PC side, mainly developing the mobile terminal, even so, to adapt to the three mobile phone systems, this workload is not easy at all.

"Don't try to make money on this, our goal is to build a billion-level product, so we pursue the ultimate user experience. Zhou Shi kept emphasizing

To achieve his desired goal, he mobilized a team of 50 people to work on the project, and even made Yahoo's CTO the direct head of the department.

Speaking of Yahoo's CTO, it was promoted by Zhou Shi. The original CTO went with Karlbacc's departure. The new appointment comes from a company called FriendFeed, which was acquired by Karlbutz, and users of this company can aggregate information from their feeds on some commonly used social networks into a single feed, which is still very interesting to use. In his previous life, he was acquired by Facebook, and one of the founders, Brett Taylor, became the CTO of Facebook. This time, because of the competition with FriendFeed, FriendFeed was finally acquired by Yahoo. This is also a little contribution that Karlbates made to Yahoo.

Yahoo's CFO is Tim Morse, a veteran CFO with more than a decade of experience at General Electric, who is pragmatic and frugal. This is really good for Zhou Shi, who can clean up a batch of useless assets and concentrate his main energy on a few key projects.

"These are the ones you're going to sell?" Zhou Shi asked, looking at Tim Morse.

"That's right, these projects cost the company too much money and have no real effect!" said Tim Morse

"I remember telling you that the company's products should retain two categories, and there is no need to distinguish the focus, one is to create value for the company, and the other is to create traffic for the company. It is not only the value of capital that creates value, but also the value of talent and brand......" Zhou Shi

"I've looked into it many times, and none of these projects are of value to Yahoo right now. "Tim Morse

"You're underestimating the role of photos!" Zhou Shi, although time has Instagram, he doesn't mind cultivating a competitor for himself.

(End of chapter)