Chapter 285: Haptic Technology Inc
Nintendo has always dominated the home console market, with an arrogant attitude and too high royalties, which has always made many third-party game companies dissatisfied.
And Atari's royalty is much lower than Nintendo's, which will undoubtedly make many game companies excited.
This time, the attitude of the four major third-party game manufacturers of Japan, Konami, Nangong Dream, Square Enix, and Glory, has directly affected other game companies. All of a sudden, more game companies approached Atari for cooperation!
Nintendo suddenly felt like everyone was betraying their relatives!
At this time, Sony also jumped out and announced the launch of the PlayStation game console in June 1994! Sony originally planned to launch it in December next year, but the plan could not catch up with the changes, Atari attacked strongly, and if it did not act, I am afraid that the market would be carved up!
Sony is confident to challenge Nintendo, because Sony's game console PlayStation is much more powerful than Nintendo's SFC, and the games developed on PlayStation will be more exquisite and better than SFC!
However, the Atari Jaguar was suddenly born. This console is even more powerful than Sony's PlayStation, and if it takes over the market, how else can Sony play?
There was no way, Sony could only rush to launch the PlayStation console.
Sony's entry has made the situation even more chaotic, Sony is also a big company, it is strong, and it has also acquired quite a few game companies, Nintendo can't help but feel that it is under attack! Japan, Sega, Sony wants to challenge it, and the United States, Atari wants to catch up with it!
Nintendo isn't a fuel-efficient lamp, though. Historically, there have been quite a few big companies that have challenged it. But in the end?
Nintendo was still strong, and they held a press conference, in which their diplomats proudly announced that Nintendo would also develop the N64 for 64-bit home consoles, and if there were any third-party game companies that defected to other console platforms, they would like to join the N64 platform. That's not easy, hehe, you can do it yourself......
Threat, this is simply the threat of Chiguoguo!
However, Nintendo's move did scare a lot of third-party game companies.
The Atari Jaguar game console is a cow, but Nintendo is even better, and has long dominated the home console market and is invincible. Maybe the SFC console can't beat the Jaguar, but the N64 can't beat it. In case you get on the wrong line. What to do?
For a while, the game company was very entangled!
Despite this, Atari still has more than 100 third-party game companies signed up, and they will port the game to the Jaguar platform within the following month!
……
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December 25th, Christmas, this is the most important holiday in Europe and the United States, and it is also the craziest day for shopping.
At this moment, there is already a queue of more than 20 meters outside the firefly game houses around the world. It has become a beautiful landscape.
In addition, there are many reporters on the side of the road to interview people in line.
ABC TV also broadcast the firefly playhouse.
"Christmas is coming. What is the best gift for kids? Ten years ago, we would have said it was the Atari console!", the host said, "But now? Next, please tune in to ABC live around the world!"
"Oh, what did we see? There were twenty or thirty meters of queues outside firefly playhouses all over the world. What are they going to buy? yes, maybe you guessed it! It's the Atari console!!."
The Atari Jaguar is the most advanced 64-bit internet-enabled console available for $199. Oh, my God. I can't believe it's so cheap!
"According to information we got on ABC TV, the Atari Jaguar costs $250 to manufacture alone, which means that Atari loses $51 for every console sold. If 100 million units were sold, it would lose $5.1 billion!!Oh God, $5.1 billion, that's an astronomical amount!" the host said with emotion and excitement.
The audience in front of the TV was moved, wouldn't it be profitable to buy an Atari Jaguar?!
The supporter continued: "The seven debut exclusive games of the Atari Jaguar console, all of them are classic and fun, and there is also Pikachu's "Pokemon"! It turns out that many of the pet images in the popular Atari electronic pet are from "Pokemon", but "Pokemon" is a hundred times more fun than the electronic pet! Wow, as a fan of Atari electronic pets, I can't help but want to play "Pokemon" now!"
The popularity of the Firefly Playhouse is surprising, and at this moment, too many people want to know about the sales of Atari Jaguar!
At 12 o'clock in the evening, Atari announced to the public: "On Christmas Day, Atari Jaguar sales reached 12.5 million units!"
As soon as this data came out, everyone was stunned!
Millions of units, they can still imagine, but tens of millions of units, they can't even think of it!
That night, countless people lost sleep.
Early the next morning, newspapers and television media reported on it.
"Horrific sales - 12.5 million units !!"
"The king is back, and the domineering is revealed!"
"Nintendo has fainted in the toilet crying!"
Yes, all Nintendo employees have felt like they are facing the enemy, and their faces are no longer the pride of the past.
Nintendo President Yamauchi's face was even more gloomy and terrifying.
Now, the top management of the entire company is gathered to discuss how to deal with it.
"It is imperative that we develop the N64 game console as soon as possible, otherwise, the home console market will be taken away by Atari sooner or later!"
"3D gaming is a trend, and as a result, the 64-bit Atari Jaguar console has a big competitive advantage!"
"I think the SFC console will have to continue to reduce the price, only in this way can we stop the Atari Jaguar before the N64 is developed!"
"Yes. Even if SFC loses money, it can't make Atari bigger!"
Yamauchi remained silent, and only after listening to what they said did he speak: "Just do what you say! First, recruit more technical personnel to speed up the development of the N64; second, the price of the SFC game console will be reduced again." Hit the Atari Jaguar!"
"President, how much will SFC drop?"
"SFC will drop another $49!" said Yamauchi very decisively, "We'll sell a !! for $100."
When everyone heard this, they couldn't help but take a breath, and in this way, Nintendo was also selling the machine at a loss!
After the meeting, Nintendo's executives immediately announced that the SFC game console would be cut by $49 again, and the global unified retail price would only be $100!
As soon as the news spread. Many Nintendo game fans couldn't help but be ecstatic and rushed to the store to buy SFC. For a time, SFC sales increased significantly!
The Atari Jaguar, on the other hand, was hit hard and its sales declined. Even so, though, the Atari Jaguar is still selling well!
After Christmas, the Atari Jaguar has been selling between 300,000 and 500,000 units per day!
Although the Atari Jaguar console lost money, it made a lot of money through gaming.
The pricing is the same for each game. $25 per CD. There is a promotion for Christmas, and a game is given away. However, if you think about it, if you buy a console and only play one game, you have to buy three or four games to play.
Game consoles that sell tens of millions of copies, and game CDs alone can sell more than 40 million copies, which can not only make up for the money lost by the machine. And you can make a lot of money. A game console usually lasts three or four years, and in such a long period of time, players should be able to buy one or twenty game discs!
And Atari only needs to build the console platform, and then sit and collect the money. Moreover, with the reduction of production costs. In the end, even if you sell machines, you can make money.
At this time, Nintendo released rumors to develop the 64-bit game console N64, which made Henry suddenly remember that the N64 controller is the most important input device in the history of games, and it has 3 epoch-making designs: analog joystick, trigger button, and vibration pack!
Thinking of this, Henry immediately called Atari CEO Rich Howard.
"Rich Howard, what do you think of the Jaguar's handle?"
"Okay!" replied Rich Howard.
Henry shook his head and said, "No, this kind of controller is too traditional to reflect the advantages of 3D games!"
Henry thought carefully about the design of the N64 controller, and then said: "I think that you can add an analog stick to the controller, this analog stick is different from the general joystick handle, but uses pressure-sensitive technology, according to the player's push of the joystick, the speed of the character's movement in the game will change accordingly, and when performing 3D game control, the operation of this pressure-sensitive analog stick will appear extremely smooth." I think this design is the best of our Atari Jaguar 3D game!"
Rich Howard's eyes lit up when he heard this.
However, before he could speak, Henry continued: "In addition, we can also add a vibration pack function to the handle, for example, when firing a gun, the handle will vibrate, will it make the user experience better?"
"Yes!" Rich Howard nodded, "Both the analog stick and the vibration pack are very creative designs that are sure to be enjoyed by countless players!"
Henry smiled and said, "If you're going to develop a vibration pack, I know of a company that has the technology for this!"
Nintendo's N64 uses electromagnetic coupling technology from Japan's ALPS Alps Electric, but Henry is choosing a different company.
Henry said to Rich Howard, "There's a haptic technology innovator in the United States, Immersion, and I'm going to take a stake in that company right away and let it help us design the vibration package!"
Many people may not have heard of Immersion, but the company is very good.
In 2002, the American company Immersion sued Sony, and Microsoft for infringement of the shock design, claiming a huge amount of money. Microsoft lost $20 million, and on the last thought, it simply took a stake in Immersion. And Sony has been in court for many years, and finally was slaughtered nearly $100 million! Atari does not want to be slaughtered in the future, so it is necessary to take a stake in Immersion.
Not only that, but Immersion, as a haptic technology innovator, has certain technical advantages in touch, and if they were to work with Williams Electronics' LCD department to develop touchscreen and multi-touch technology, it would be possible to speed up the development process.
In this way, wouldn't the era of real intelligence come sooner?
(To be continued.) )