The stock market is a meat grinder, and Xiaosan is always a fish on the chopping board.

The fifth day was Friday, and the Peach Blossom Tea Company announced that due to abnormal fluctuations in the stock price, trading would be temporarily suspended for one day and trading would resume next Monday. The meaning of the Shanghai Stock Exchange is to let everyone calm down, plus a weekend, there are three days, enough for investors to calm down.

This week, Peach Blossom Fairy's stock played a standard roller coaster, and all parties played a game, trapping a wave of melon-eating people.

Li Dongwen did not pay attention to the abnormal fluctuations of the stock market, and he remotely controlled a new product of Peach Blossom Fairy in Liangzhou: Barilla fresh beans.

Jing Hongquan, the director of Taohuaxian Wanzhou Farm, picked a batch of "coffee cherries" and harvested a batch of "coffee beans" according to Li Dongwen's instructions, and immediately put them into the "scientific experiment".

The so-called "scientific experiment" is to use this "coffee bean" as a seasoning for soup.

The first batch of "guinea pigs" were the diners of the chef of Wanzhou Seafood Street.

This new seasoning is the first to conquer the chef and the clerk, and the soup is cooked to bring out the umami of the ingredients to the fullest, and there are no other strange flavors during the period, but the umami flavor of the ingredients themselves is integrated into the soup, and at the same time, the fishy smell and other peculiar smells and miscellaneous flavors are eliminated.

Diners in Seafood Street are full of praise for the recent soups, which have aroused a great increase in appetite and appetite, and their consumption has increased a lot.

The "scientific experiment" also figured out the usage and dosage of "coffee beans": a family of four, a pot of soup for a meal, a large bowl of each person, only need to put in one "coffee bean" is enough, if a table of people eat a hot pot, put in two is enough. Best usage: Put the whole grain into the soup pot without breaking, similar to the usage of star anise.

The Lingnan area has always had the habit of making soup, and if there is no soup on the table at every meal, I always feel that it is not called a meal. The market for seasonings is huge, and almost every household uses it.

Zhu Liuyi, who was doing a tourism development project in Wanzhou, heard about this new product and immediately found Jing Hongquan.

"Jing Chang, your product is really good, our paper tiger company has always been our strategic partner of Taohuaxian company, you can rest assured that this project will be handed over to us to do, from the naming of the product, to the packaging design, to the core selling point of the product, to the refining of the core selling point of the product, and then to advertising and marketing promotion, we have one-stop service......"

Jing Hongquan: "What are you going to name it?"

Zhu Liuyi: "This needs to be creative, and we also need to conduct market research." Let's this is a seasoning, we must not be called coffee beans anymore, as for the specific name, can we sign the service contract first, I can arrange for my subordinates to start working. ”

Jing Hongquan: "Sign the contract, no problem." You have to do it as soon as possible, the big boss is still watching this. Our boss said, this coffee bean, there is another name, called Schisandra, have you heard of it?"

Zhu Liuyi: "Schisandra, I've heard of it, Schisandra, it's really the first time I've heard of it." We will take into account the owner's opinion. ”

There are also many subdivisions of seasonings, such as soy sauce, oyster sauce, monosodium glutamate, chicken essence, tempeh chili sauce and other sauces, pepper and peppercorns, star anise, green onions, ginger and garlic, which housewives are familiar with. Now there is a sudden emergence of a kind of thing that no one knows, and there must be a process of educating consumers.

At the creative meeting of production naming, a group of small radish heads of the project team expressed their opinions.

"The function of this product is similar to MSG and chicken essence, but we don't bother to be in the company of them, we have to be unique. ”

"In the seasoning category, there is a subdivision of the category, which is related to soup. ”

"Tang Bao, Tang Shen, Tang Xiaoxian, Tang Daxian, Liang Tang Partner, Tang Dou ?......"

"Their big boss said what kind of schisandra is this......"

"Baiwei soup beans!"

"Peach Blossom Fairy brand Baiwei soup beans! Peach Blossom Fairy is a brand, Baiwei soup beans are a class. ”

"It is recommended that they apply for protection in this category and quietly register the trademark. ”

The last name of this product is Li Dongwen's name: Schisandra soup bean. On the proposal of the paper tiger company, the word "sub" was added. What are you kidding, can "Baiwei" and "Baishengzi" be the same? You are just lonely and unheard, but don't do anything about tampering with names.

The packaging of Schisandra soup beans is determined to be a small glass bottle, 50 capsules. The retail price is determined to be 99 yuan, and the ex-factory price is 50 yuan per bottle. Each capsule of schisandra weighs about 1 gram, and a small bottle is about one or two.

The sales channel is, of course, the store system of Peach Blossom Fairy, and good things must first satisfy their own consumers.

The only disadvantage of Schisandra is that the yield is not very high, and the current yield per mu is only about 100 kilograms.

This production is more than 10 million bottles when it is full, but there are more than 300 million families in Huaxia, and an average of more than 30 families can only get 1 small bottle every year. Where is this enough, the vast majority of families can only look at it, and they can't buy it at all. What's more, there are many restaurants and restaurants across the country, and they are the big consumers of seasonings.

Jing Hongquan silently calculated, if according to the current sales method, the output value of more than 5,000 mu of Schisandra will exceed 500 million a year!

The director of Jing Field immediately strengthened the protection of the schisandra orchard and urgently recruited 500 forest rangers to guard it 24 hours a day. This tree full of red fruits, then it is simply a red ticket!

The production description of Schisandra soup beans is a small trifold, and a batch of them was urgently printed and sent to various specialty stores across the country with the goods. Zhu Liuyi picked up Jing Hongquan again, filmed a TV commercial, and invited a popular actress to play the role of a housewife, make soup, give it to the whole family, honor her in-laws, love her husband and children, and make the family happy, warm and sensational. The advertising slogan is very cheesy: Schisandra soup beans, help me grab the stomach of the whole family. The last shot of the commercial is five big words: Peach Blossom Fairy.

This soup bean, as long as you use it once, you can't stop it. It can make housewives cook soup and directly improve their cooking skills to a great level. If you don't use it next time, you will feel that your cooking skills have regressed significantly, and the whole family has opinions. To put it simply, once you use this soup bean, the taste will be raised, and when you drink other soups, you always feel that something is missing.

This thing is not like Peach Blossom Fairy Wine and Peach Blossom Fairy Tea, if the wine and tea are not tasted, they can still be forcibly endured, after all, the price is too expensive, they know that it is a good thing, but people who can't afford it can only watch it.

Soup beans, it's cheap, two dollars a soup bean, you can make a pot of soup, the whole family can share, there is nothing that can't be consumed. And with this soup bean, MSG chicken essence or something is saved, in addition to the ingredients, as long as you add water and salt, it is natural and healthy.

Li Dongwen was in Liangzhou, and he was complacent about the schisandra soup beans he was developing, when he suddenly received a phone call, which made him lose all interest.

Reading is exciting, reading is wonderful!

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