"Okay, I know, I'll say a few words on Weibo!"

Tang Ningyu called him, just to ask Zhang Junsheng to calm the restless company mood...

"Catherine, I'll go back to the hotel first, and we'll talk again in half an hour!"

“OK！”

The PR manager left the restaurant with a lot of vision...

……

"Many people think that the gap between Chinese movies and Hollywood is special effects, but in fact, this is really not the case, take 3D technology as an example, give me a few sets of 3D cameras, I can also shoot 3D movies, and even convert many movies into pseudo-3D through post-production..."

"Let's put it this way, in terms of equipment, we are not much different from Hollywood, Yuehua's film supporting equipment is even more advanced than many Hollywood companies, as soon as there is an advanced equipment abroad, we bought it, many Hollywood companies have not been updated, we have the latest, Cameron's 3D photography system I bought two sets!"

"To be honest, I want to try 3D technology in "Tangshan Earthquake", but no, there is an important problem in today's 3D imaging that has not been solved, night scene shooting, action scenes will be hit and deducted, "Tangshan Earthquake" is a night scene, the tone of the movie itself is dark, if you shoot in 3D mode, there will be negative effects such as ghosting and blurring. ”

"So, there are no night scenes in Avatar..."

To put it bluntly, today's 3D is a special treatment of light, light can be polarized, and the treated light has a polarization direction, although the direction of the light itself is unchanged, but it still looks like the original light.

Then there is a kind of lens, called polarized lens, which also has a polarization direction, and light with the same polarization direction can pass through, but different light cannot pass through.

When shooting a 3D movie, two cameras are shot at different angles, almost at angles apart, and the two sets of images are projected onto the screen after being processed in different polarization directions.

If the audience does not wear 3D glasses at this time, it seems that two sets of pictures are blurred together, and if you wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes will see different pictures, just like when people see real objects with glasses, the brain will produce a three-dimensional feeling according to the calculation.

Then, in this simple process, the light is reflected through the curtain and then imaged on the retina through the 3D glasses, with a theoretical loss of half of the brightness. ”

"If you don't believe it, next "Painted Skin 2" produced by our company, I will let them convert to 3D in the later stage, and then you go to see if there will be a phenomenon of ghosting!"

""Avatar" is of course very good, after three 3D documentaries tempered, Kashen presents the audience with a 3D movie world! I understand the audience's pursuit of this movie and any praise very well, but the extreme pursuit of "Avatar" by domestic film critics and even film directors, and even the attitude of practicing themselves, really surprised me. Don't you really understand?"

"What is the essence of cinema?"

"Alfred Hitchcock said: 'The essence of cinema is prying', Tarkovsky said, 'The essence of cinema is to sculpt time', and many viewers think that the essence of cinema is a good story..."

"That's right, for Chinese films at this stage, the essence of the film is still the content! Any special effects, any technology, any beauty and handsomeness should serve the narrative. All the dazzling skills, coolness, and dazzling meat that are out of the story are counterproductive, and the more dazzling they are, the worse they get. can't make real content, what should be the icing on the cake becomes a snake to add to the picture, just like "Fengyun 2", the comic-like fight scenes of "Fengyun 2" are really sharp with the assistance of stunts, and every move of the wind and clouds is extremely extravagant and gorgeous, worthy of being a work created by more than a thousand special effects shots, but the audience doesn't like it, why? Because the story is so bad! There is no logic at all!"

"Also, the State Council is about to issue the "Seven Guiding Opinions on Films", one of which is about the creation of heavy industry films!"

"We have a population of 1.3 billion, and the market capacity is four times that of North America, and after the "Guiding Opinions" is issued, there will definitely be a lot of hot money pouring into the market, which is the best era for Chinese films!"

"It's also the worst era, with the influx of hot money, bad movies will also appear in a pile, of course, there will definitely be a batch of high-quality good movies!"

"I can tell you that the script written by me, the $150 million masterpiece "The Great Wall" funded by Summit Entertainment and Yuehua Media is being filmed, the director is Zhang Yimou, and we will use 3D + IMAX to release it, the shooting cycle is six months, the post-production is twelve months, and the summer file will be launched in the summer of 2011!"

"Avatar" is certainly worth boasting about, but our filmmakers are also trying to catch up, Chinese movies are not Chinese football!"

"I want to explain why Chinese filmmakers can't make "Avatar" for the time being, it's very simple, the market is not big enough, of course, there is another important reason, if any director in China invests 3.5 billion to make a movie, I don't know what some people will be scolded for?

There will definitely be some people who want to go to elementary school, and many people don't have enough to eat and so on. Isn't it?"

"By the way, tomorrow's Golden Globe Awards, don't forget to tune in, "Vulgar" has won five nominations!"

……

In fact, without Zhang Junsheng's response, a bunch of 'netizens' have already run to the bottom of his Weibo to express their inner 'joy':

"What do you think of Avatar (* ̄rǒ. ￣)？”

"Can you make Avatar?"

"Advocating Chinese movies every day, you won't be able to make "Avatar" in your life!"

"See the gap?"

There are also some big Vs who take the initiative to lead the rhythm: "Why can't China shoot "Avatar"?"

"Chinese filmmakers generally have dark hearts, and they can't shoot a place as pure as Pandora!"

"The lack of imagination of Chinese directors is a common problem of domestic films, technically Chinese films are 50 years behind, and Chinese films are 5,000 years behind in terms of human nature;"

"It's time for us to rethink our cultural creativity. Cultural creativity has to do with the degree to which our life, spirit, and soul permeate. "Avatar" has been sharpened for ten years, and it took 12 years to sharpen its sword, and its great success is a manifestation of cultural creativity. Enhance cultural creativity, in the process of soul exploration, the connotation of thought and aesthetic taste gradually sprout, explore, develop and take shape. This is the sincerity of art, but also the awe of art. ”

There are many similar questions: why China can't make "Independence Day";

why China can't make "Godzilla";

Why can't China make "2012"...

There are even "My Neighbor Totoro" and "Shiwei Island" in China...

After Zhang Junsheng took the initiative to stand up, there were many different opinions on the Internet!

"How about beeping the United States all day long, how about the United States, only Hollywood can make "Avatar" in the world!"

"China can't make "Avatar", and I also have questions, why can't the United States make "Little Soldier Zhang Ga" and "The Wind"?"

"China's national identity is introverted, which is nurtured by the agrarian culture created by its unique geographical location, and there is no need to expand and colonize. Our ancestors did not have this kind of experience of conquest, and it also affected your thinking and social culture. Cinema is a product of culture.

"Why was the United States able to make 'Avatar'? Obviously, people have the true feeling of slaughtering the Indians to colonize the Americas, how can we compare!"

"No, I'm wondering, there are only two countries in the world, China and foreign countries! It seems that if foreign countries have done it and China has not done it or what it has done poorly, it will definitely not work, and it will collapse!"

It is foreseeable that the storm of "Avatar" will last for a long time...

.。 m.