"I didn't expect it!" Li Yucheng put down the box office data report with a look of amazement.

He never thought that in the end, the biggest winner was not Li Xingxing's "Beauty Like a Fish" or Qin Gang's "With You Without Me", but Sanle Animation's "Despicable Me".

and the box office of "Peppa Pig's Spring Festival Gala" also made him completely unexpected.

"Mr. Qiao, what do you think of the current animated movies?" asked Li Yucheng.

"I think animated films have a lot to offer!" Qiao Jianhong said seriously.

"Oh, what do you say?" Li Yucheng was noncommittal.

"I have a data here, which is the sales of Minions merchandise. Qiao Jianhong took out a data report and put it in front of Li Yucheng and said.

"130 million, so much?" Li Yucheng said in disbelief.

"And this is the sales sold directly through the small shops around the theater!" Qiao Jianhong nodded.

"Not only that, but you also look at the merchandise sales of "Peppa Pig". Qiao Jianhong said again.

"32 million?" Don't think that this number is very small, in fact, this number is already very scary, you know, these data are just statistics given by the theater chain.

And the peripheral stores of the cinema chain are just one of many sales channels.

"It's hard to replicate a movie like "Despicable Me", but an anime series like "Peppa Pig" I think can be used as a reference!" Qiao Jianhong said.

"Of course, it takes time to build an anime IP from scratch, but we can directly acquire the ready-made one. Qiao Jianhong's eyes lit up.

"Do you have a goal?" Li Yucheng nodded, indicating that he accepted Qiao Jianhong's proposal, and then asked.

"Yes, look at it! These companies all have anime series IPs that have been cultivated for many years. Qiao Jianhong was obviously prepared.

"Oppai Animation, it has two series, Super Flight Series, Plane Rescue Series, although it is not a first-line animation, but it has gone through several years of accumulation, what they lack is the ability to promote, if we acquire the other party, then with our Tianchen's promotion ability, we will test the water animation film next year, the key is that this kind of animated film, it does not require too much production cost, and one can be produced every year. ”

"However, Oppai Anime is not cheap. Qiao Jianhong said.

"Go on. Li Yucheng gestured.

Hanmang Animation, this animation company, is good at producing ancient Chinese animation, and currently has three series of animations, one is the "Delicious Jianghu" series, one is the "Jiangshan" series, and the other is the "Hundred Schools of Thought" series. These three series are all first-line IPs of ancient animation in China. It's worth a lot of money. ”

"However, because the three series are very well-known, and Hanmang Animation cooperates closely with ECCOM Video, I am worried that ECCOM will start first, so if we want to join the competition, I am afraid that it will have to pay a lot of premium. Qiao Jianhong analyzed the second target company.

"Changxin Animation, mainly engaged in adapting the Internet, has a lot of works, but there is a shortcoming that it has not been able to cultivate any IP. ”

Qiao Jianhong gave 3 options!

Among them, the first choice is Hanmang Animation, an animation company that has been committed to producing ancient Chinese animation, and the effect is remarkable!

Among the ancient anime, it can be said to be second to none!

However, Hanmang Animation itself has been cooperating with ECCOM Video, so if you want to buy, you must face a strong competitor!

In fact, since "Despicable Me" won the Spring Festival box office championship and the North American box office broke 100 million in the first week, plus "Peppa Pig's Spring Festival Gala" won more than 500 million box office in seven days of the Spring Festival, animation companies, especially those with a long-term animated series, have suddenly become sweet!

Animated movies can make money, they actually know this, but being able to make money and making a lot of money are two different things!

Many animation companies, they have the goods in their hands, but they don't have enough strength.

Don't think that you can make an animated movie and release it, it's very deep.

There are many companies with issuance qualification certificates in China, but there are also differences in strength between issuing companies.

If you want to release an animated film, you first have to find a distribution company that is willing to take it, and distribution is not cost-free.

Moreover, any issuing company has limited resources, they need to evaluate and review the project, and think that the project has potential, and then focus on tilting resources to promote.

Some people may say, isn't it enough to spend money?

But in fact, the money should also be spent and spent properly.

At the same time, just because some money is spent doesn't mean it can make a difference.

For example, if the theater schedules films, people don't schedule them for you, and it is useless for you to say more.

It's not that all theaters are like this, but that the investment in animated movies is not high, so who knows if there can be a market?

Even if you barely give a little film arrangement, but that's not useful at all!

So, not everyone can do animated films.

If the other one is done, then what is the distribution share?

Publicity and distribution are never in charge of each other.

Therefore, the distribution of a movie is really not so simple and easy, so many movies are made in China every year, but most of them are one-day trips to theaters.

There are many reasons for this, and many people always want to make a big deal with a small one, but in fact, this possibility is very low.

Don't look at some movies that may be made for millions of dollars, and the cost is millions, but in fact, if you want to be released and want to be small and big, you must have a follow-up investment of double the publicity costs.

Otherwise, why would the theater chain schedule films for you?

Big companies are useless, because theaters also have to make money, and if a movie has no popularity, it has no potential to be a blockbuster.

Therefore, if these animation companies want to carry forward their IP and make money in the film industry, you must first find a distributor.

Someone is willing to help you issue it, so you can enter the market, otherwise, you will be killed in minutes.

In fact, this thing is easier to do at this stage, because anime movies such as "Despicable Me" and "Peppa Pig" make people see the market potential, so that film companies and theaters can see it, and animated movies are also promising.

Therefore, at this stage, there are not a few companies that want to help the distribution of anime films that have accumulated fame.

In fact, the distribution of anime movies is still a good aspect, that is, the publicity and distribution costs are lower, but in the same way, it is difficult to be as successful as live-action movies in terms of publicity.

So it depends on the popularity of the anime movie itself.

Of course, big-budget anime movies are an exception, because big-budget movies themselves are impossible not to carry out publicity and warm-up.