"The Beijing News" has become a laughing stock in the industry!

Who let him take the lead in attacking Zhang Junsheng, and be wary of Zhang Junsheng, the name of Yanjing's first loser is all from the "Beijing News"!

Li Qingyao is going crazy!

He himself was scolded as a sieve by Zhang Junsheng's book fans - on the blog!

"Legend" made money, Zhang's mother finally had the money to lay out the scum wave blog, basically everyone with a head and face has a blog, Li Qingyao is the ace of "The Beijing News", of course, he has his own blog!

So, he was ruthless again, and successively published several articles such as "Zhang Junsheng is essentially just a businessman" and "It's too early to talk about the animation industry", vowing to carry out the black Zhang Junsheng to the end...

Enemies for life...

However, the Beijing News benefited from this - all of them were articles praising Zhang Junsheng, and suddenly there was a criticism, which undoubtedly occupied the 'headlines', and the sales of several issues of the Beijing News did not increase but decreased!

This is the same as doing an official account, what does it mean to follow the trend?

Golden Horse Award Fu Yu pretended to be forced, a bunch of people criticized, how can he stand out from a group of critics?

Of course, we must continue to praise the Golden Horse: If the Golden Horse is cool, then what awards will be worth looking forward to in China, in the final analysis, it is still the Golden Rooster and Hundred Flowers that are not competitive, so the actor has to go to the other side of the strait to participate in the Golden Horse Awards!

By the way, I regret that fetal poison is not right, but the Golden Horse is a well-deserved Chinese film award, because of its spirit of facing politics and being independent and sticking to it!

Apart from the Golden Horse, which award would be awarded to director Hu Bo? The Golden Horse's efforts and assistance to young Chinese-speaking filmmakers are unparalleled!

Finally, 'The spirit of independence and freedom is more important than the spirit of patriotism!'

There are countless hits...

It's all a routine!

Of course, Hei Zhang Junsheng did not reach such a serious level, but there are also similar things!

At least sales have increased...

……

"Diary of a Wimpy Child" has sold more than 100 million worldwide, and the whole book is told from the perspective of a middle school student.

The main character, Gray, is a young boy in junior high school, he is small, but he is clever and mischievous, and he always wants to be opportunistic.

He is the second eldest in the family, with the arrogant older brother Roderick, who often plays him around, and the younger brother Manny, who is in kindergarten, who often makes him helpless but envious of his young age and "doing whatever he wants".

At school, he didn't dare to mess with those guys, but he often teased his good friend Raleigh.

He doesn't have any big ideals in his studies, and he always wants to take advantage of loopholes, but he often steals chickens and rice.

His diary was not written on his own initiative, but was forced to be written by his mother, and the purpose was to use it after becoming famous, etc., etc., etc.

It can be said that the image of Gray is representative of most junior high school boys!

The original work is the American writer Jeff Kinney, the reason why Zhang Junsheng remembers it very clearly is because he accidentally watched a movie "The Diary of a Little Wimpy Child", and then thought it was very good, so he found the original book and read it several times, and was very impressed...

Of course, it is actually quite difficult to localize such a work of fiction!

After all, Chinese and American classroom education is different, and the laughter is not very similar, so after the Chinese version was published, he immediately found a translator to translate "Diary of a Little Boy" into English, and then released it in North America...

The new work of the author of "The Little Prince", "Diary of a Little Wimpy Child" sold very well.

In the first week, it was on the best-selling list in North America, and of course only ranked 68th...

However, Zhang Junsheng is not in a hurry, "Little Wimpy Child" can write more than a dozen volumes!

"Those Things in the Ming Dynasty"...

The main thing is to sell sales!

Everyone knows that "Those Things in the Ming Dynasty" is very popular, with sales exceeding 10 million - ranking second on the best-selling list for several consecutive years, and the champion is "Tomb Robbery Notes"...

And Huaguo has a lot of fans, after writing "Ming Dynasty", you can also write "Who killed the Ming Dynasty"...

Zhang Junsheng's popularity in China was ridiculously high, and the first two books were only released, and the first printing of 500,000 yuan had already been dumped.

By the way, Zhang Junsheng did not hold a national sales tour this time...

He really doesn't have time, he's ready to buy a video company!

……

Video sites are important!

The three major Internet giants of BAT have their own video websites, why?

Because China does not allow private TV stations!

And even if there is a private TV station, you may not be able to compete with the video site - if you don't have BAT as a father, you won't have the money to compete with others!

To make a video website, you have to burn money, and today, the world's online video service providers are actually the ones that everyone is familiar with: Youtube, Netflix, and Hulu.

Compared with the domestic environment, the profit model is also very simple: value-added services such as advertising, content, and personalized services.

Why can Youtube rely on advertising as its primary means of monetization?

Because his dad is Google!

Google can provide a lot of traffic to Youtube through search engine traffic and Internet advertising services, so that such a monetization model can work on Youtube.

Profit models such as Netflix and Hulu are similar but different from Youtube.

Hulu was originally co-invested by the three major broadcasters in the United States, and it naturally has a content advantage!

Hulu once occupied 33% of the video advertising market in the United States with 1% of video traffic, magically realizing the "legend" of making a profit in the first year after its establishment!

As for Netflix, people's paid members can reach 118 million in North America and more than 100 million overseas!

That alone is profitable!

As a video website in China, it has been until 2019, and it has not found a way to make a profit!

Even if Fujisun Video and iQiyi VIP members have exceeded 60 million, it is useless...

On the one hand, the proportion of content purchase is too high, and on the other hand, the advertising cost is not as much as everyone thinks!

It's like what Gong Yu said: If we stop investing now, we can make a profit immediately, but everyone else is investing, you can't stop!

Of course, there are also operating costs: the bandwidth cost of video websites is unimaginably high, for example: the average daily coverage of Fujisun video mobile terminal reaches 90.12 million, and the annual cost of bandwidth is as high as 1.7173 billion yuan...

However, owning a video site and running it well is like owning a TV station!

This is the only way to build a media chain with Chinese characteristics!

As for losses?

Losing is afraid of a ball, we have investors!

As long as you find a profit inflection point, are you afraid that you won't make money?

You say that Lay's video is profitable? hehe, that's because the financial reports of several founders are good-looking!

Lay's video's revenue is based on cash flow from capital operation - it successfully packaged a low-cost TV + annual membership fee model, but unfortunately, the capital chain was broken...

Also, copyright distribution, it is the first video company in China to buy genuine copyrights, at that time, no one knew that the country would cut leeks, Lay's bought the copyright at a fire sale price, and a sign is ten years, and then protect the genuine, other video companies can only buy from it!

The future belongs to streaming media, few people watch TV anymore, the Netflix model is king, HBO and Disney have successively established their own streaming platforms...

Still can't explain the problem?

Not to mention the United States, just China, in 2013, the total revenue of TV advertising in the country was 111.9 billion, and in 2018, it fell to 98 billion...

Why?

Advertisers don't want to favor TV stations anymore!

Zhang Junsheng prefers the Netflix model,Of course,He can't be a monthly package as soon as he comes up、VIP,In these years, all video sites have no habit of paying,So,He directly followed the B station model-no ad buffer。

As for how to make a profit?

Don't worry, it's still the same sentence, occupy the market first, stake the land, and then it's time to realize the traffic!