Half past one in the afternoon.

There is still half an hour left in the show to start the recording of the first episode, and the six groups of comedians have all taken their places and are waiting backstage in Studio 1 on the second floor.

Qin Luo was originally directing the work at the scene, but he was called back to the office on the fifth floor by a phone call.

Because another group of advertisers came to the door together.

Perhaps stimulated by VIXO's investment of 40 million to buy the exclusive title of "Happy Comedian", the advertisers who originally had a wait-and-see attitude made up their minds and took the initiative to come to the door to negotiate special sponsorship and designated products.

Under normal circumstances, there are three investment projects for a variety show: exclusive title, special sponsorship, and designated products.

The exclusive naming rights have been won by VIXO, and there are still special sponsorships and designated products.

People just have a herd mentality.

When a product is not cared for, people will not buy it, instinctively believing that the product has no value.

When a product is bought at a high price, then everyone will feel that it is very valuable and has to be bought, so they will all follow and buy it.

Before today, the show "Happy Comedian" was not popular in the circle, although it claimed to invest 100 million yuan in a super-large production and invited a full lineup of first-line stars, but people in the industry have sung down and are not optimistic about its prospects, which has caused advertisers who are still ready to move to hold back their inner impulses and stand aside and wait quietly.

If you keep "watching from the sidelines" like this, maybe "Happy Comedian" will not be able to recruit a single investment project until the premiere.

Then the capital chain will really break, and the program team will be forced to disband.

Fortunately, VIXO appeared in time to save the decline and revitalize "Happy Comedian", which was abandoned like a shoe, and became a sweet spot in the eyes of many advertisers.

When Qin Luo returned to the office, there were already four people sitting inside, some men and women, some in their thirties, and some in their forties, all dressed in suits or professional attire, and they were the representatives or persons in charge of various advertisers.

"Hello. ”

After a few words of greeting, Qin Luo did not hesitate, and went directly to the topic: "I am very clear about everyone's intentions, and the first episode of the program over there is about to start recording, so I don't talk nonsense, and directly explain a bottom line: 20 million special sponsorship and 15 million designated products." ”

When the four people present heard this, they all frowned.

The lady of Weixiang Soybean Milk Company said: "The price you offered is too expensive. ”

Qin Luo shook his head and said with a serious face, "To be honest, I really didn't offer more. A special fee of 20 million, compared to VIXO's 40 million guaranteed naming fee, it is really incomparable. According to the ratio of the usual naming fee to the special fee, in fact, our special advertising revenue of 30 million is not much, but according to the market situation, I deliberately took a step back, and it has been reduced by a small half on the original basis, and the advertising position and repetition times of our program are second only to the title advertisement, such as the lines hosted each time, such as the lines after the advertisement comes back in the middle of the program and the special broadcast instructions at the end of the program, the position is very good. ”

The middle-aged man of Honghuang Pharmaceutical said: "The naming fee of 40 million guaranteed is actually unreasonable in itself, it exceeds the level of the industry too much, and the foam and moisture are too large." I'll just say one thing, for other similar programs in the industry, the naming fee is only 20 million, a special fee is up to 10 million, and some programs even get seven or eight million. As soon as you open your mouth here, it's 20 million, and you can't bargain for a penny, which is really a bit high. ”

Qin Luo looked at him and said, "If you have to compare us with other programs, that's fine, we can invite Teacher Shen Yuetai, can we invite other programs? We have Qiao Bin and Xiuwen to join, do other programs have it? Our program is an all-first-line star lineup, what about other programs? I don't say this to show anything, I want to say that we spend a lot of money to hire a full-line star lineup, and we also have cost pressure." Six groups of first-line comedians in each episode can bring huge publicity and ratings to the program, so the advertising effect will be better, and we will have a higher advertising fee than other programs. ”

The person in charge of Haha Dairy said: "It is because of this that we relented and raised the price a little." Qin Luo, I'll also make a deal with you, no matter how much other companies give, we Haha Dairy can give up to 18 million special sponsorship, I have drawn up the contract, if you think it's okay, we can sign the contract now. ”

Qin Luo shook his hand and said, "No." ”

The lady of Weixiang Soybean Milk said: "Qin Luo, "Happy Comedian" will be broadcast next week, and now only the exclusive naming rights are sold, and none of the special sponsors and designated products have been sold. If you bite to death for 20 million without dropping a penny, it will be difficult to sell, and in the end, it will be a waste and loss of your program resources. ”

The person in charge of Haha Dairy answered: "If it is 20 million, we will definitely not buy it, after all, the program has not been broadcast, and everyone does not know what kind of advertising effect it will have, so it is impossible to invest 20 million in this way." Few other companies will buy a special sponsorship of 20 million. If the special sponsorship and designated products are not sold in the end, your show is equivalent to receiving tens of millions less for no reason, why bother?"

Other advertisers also mean the same, they are all waiting, waiting for the "Happy Comedian" program team to be unable to hold their breath, waiting for Qin Luo to reduce the price himself, otherwise the show will be broadcast next week, and then the advertisements will not be sold if they want to, and they will lose the most.

Seeing that Qin Luo was hesitating, the person in charge of Honghuang Pharmaceutical added: "Take 10,000 steps back, "Happy Comedian" has not yet been broadcast, no one knows what the ratings and word-of-mouth are, we are also taking risks when we buy advertising, and we also have costs." ”

Qin Luo hesitated again and again, these people still didn't get to the point, so they could only say strongly: "I still say the same thing, the minimum is 20 million, and our production cost is there." ”

All three frowned.

At this time, the person in charge of Renhe Liquor, who had not spoken for a long time, proposed, "Otherwise, according to VIXO's cooperation method, we will also benchmark the premiere ratings, and let the market decide what the final price will be." ”

Qin Luo's eyes lit up, and he glanced at him appreciatively, and finally someone said what he wanted to hear the most.

It's not me fooling you, it's your own initiative, it's none of my business.

The heads of the other three companies listened, and after a brief hesitation, they all nodded in agreement.

This is the best way to leave the final price to the market.

After some discussion by the five people, the final result was reached: based on the premiere ratings of 1.0, 10 million special sponsorships were made, with an increase of 2 million for every 0.1 increase, and 8 million for designated products, an increase of 1.5 million for every 0.1 increase. If it is less than 1.0, it will be one-size-fits-all, with a special sponsorship of 5 million and a designated product of 4 million.

Both sides are happy to accept this kind of cooperation.

The contract was signed on the spot and officially took effect.

Then all four left satisfied, with their contracts.

Qin Luo looked at the four more contracts he signed, and the smile on the corner of his mouth couldn't be suppressed.

"Hehe, there are still a lot of good people in the world, and they sent me money again!"