Lin Qirong didn't say it for a long time, and simply put forward his opinion.

More detailed content was sent to the guests by the staff.

There is a lot of content on it, including standardizing the order of the film market, returning quality to a dominant position, encouraging the development of more themes, re-negotiating the sharing so that the investment and production side can get more returns, and using the revenue sharing model to replace the one-time remuneration system to reduce the pre-production cost and improve the enthusiasm of the actors.

Each of these items can be said to hit the key point of today's film industry, not to mention the full implementation, even if part of the implementation can greatly promote the development of the Chinese film industry.

Naturally, these suggestions cannot be recognized by everyone, at least the guests in the theater are not very good-looking.

No one wants others to cut their flesh from themselves, and if Lin Qirong can't convince them, it will be a difficult negotiation.

"We need to think through a question. Lin Qirong did not ignore their thoughts, but explained seriously.

"In fact, investors, producers, distributors, and theaters are not parties with conflicting interests, but are interdependent and mutually influential, and it can even be said that they are both prosperous and loss-making.

What we should consider should be how to make this cake bigger together, so that more people can go to the cinema to watch the movie, tap the market potential as much as possible, and turn more people into loyal fans. Instead of thinking about cutting a little more and dividing a little more on a cake of the same size all day long.

The Chinese film market is huge enough, but it is not fully developed, just imagine, if we can get more people into the cinema, what a huge market it will be? I'm afraid that the entire North Mi market and the European market combined can't compare, right?

Such a huge market is not something that one or two companies can eat, and it is good for our entire industry.

As a cinema side, you, as a consumer terminal, undoubtedly occupy a very important position, appropriately give up some interests, so that everyone can get benefits from this market, the producer gets more profits, has more funds and confidence to invest, and then can produce better and better movies, so as to attract more people to the cinema to watch movies, and you get more returns.

In this way, a virtuous circle is formed, the whole game is alive, and we are all able to make more profits, and it gets better and better. ”

Everyone in the audience showed a thoughtful look, and many people also showed a look of approval.

Let's make the cake of the film market bigger, and then everyone can share more benefits, this is what everyone understands, but Lin Qirong put forward a clearer suggestion.

Everyone has long known that this is conducive to the development of the film industry, but it has always been difficult to implement, and most of the reasons are due to the theater chain.

Prior to this, all parties had asked the theater chain to cede part of their interests more than once, and many conflicts had broken out, but in the end, they were all over.

This time, Lin Qirong put forward this suggestion, can it be recognized?

Although it is understood that Lin Qirong not only represents a company of Tonghua Group, but also has capital predators such as Ant Group behind him, everyone is still not optimistic about this matter.

Without him, no one wants to cut flesh from their own body, and even if they know that they should do it, the huge interests still make them resist this suggestion.

Hearing Lin Qirong's explanation, many representatives of the theater line sank, but surprisingly no one stood up to refute Lin Qirong.

This has given rise a glimmer of hope in the hearts of many people.

Lin Qirong did not continue this topic, it is not so simple to let the theater side cut the meat, today is just the beginning, and there will definitely be hard negotiations later, the interests of all parties are different, and the attitude is different, he has already been psychologically prepared.

I discussed with Ma Chang and others, and everyone entered the terminal market together, occupied enough screens, and then had enough right to speak, so that they could finally achieve their goals.

This will take some time to implement.

"Just now is just a little bit of my opinion, what do you think, we can debate to our heart's content in the past two days, since everyone is here, then the purpose is the same, that is, everyone hopes that our film market will get better and better, everyone makes a lot of money, and they still don't want to do this kind of thing at a loss. ”

"Haha. ”

Everyone laughed and recognized Lin Qirong's words very much.

That's right, if you can't make money, you don't want to do it.

What Lin Qirong said next shocked everyone again.

He actually suggested the establishment of the Huaxia Film Art Association, with the aim of promoting the healthy development of the Chinese film industry and continuously enhancing the influence of Chinese films in the world.

And one of the most important measures is to set up a professional film awards ceremony called "Fengtai Awards".

"Our goal is to make more excellent films familiar to more people, let more directors and actors be known, encourage more people to invest in the film industry, develop more and better themes, encourage everyone to create more and better films, dig deep into the potential of the film market, and guide more excellent films to the world. ”

Lin Qirong's words made everyone talk about it.

There is no shortage of award ceremonies in the film field in Huaxia, including Baodao and Xiangjiang, there are no less than ten award ceremonies, including four award ceremonies with a long history and great influence.

Of course, everyone also understands that there are some problems with these award ceremonies.

Although the award ceremony on Baodao is professional, it is biased and biased against mainland films, and last year, because of some things, mainland films and Xiangjiang films collectively withdrew from the awards ceremony, which made it extremely embarrassing like the Golden Sound Award, and obviously cannot represent the entire Chinese film industry.

The awards ceremony in Hong Kong has a long history and once had a huge influence, but the same problems have limited their development, and now they are in decline.

For some reasons, the results of the two major award ceremonies in the mainland are not convincing to the public, and each selection will cause some things and cause a dispute, which has no authority and is not recognized by the public.

But even so, the influence of these four award ceremonies is not something that can be replaced casually, especially the award ceremony proposed by Lin Qirong for such a freshman.

"I understand your concerns. Lin Qirong explained with a smile, "The award ceremony I want to see should be an award ceremony jointly selected by the Huaxia Film Art Association, which is composed of everyone present and recognized by the public."

In other words, this award ceremony is selected by everyone, and the works and individuals who can win the award have been recognized by everyone, and then they will also be recognized by the public.

The quality of the work, the performance of the actors, and the skills of the technicians will become the most important selection criteria, and the works that can be unanimously recognized by everyone will not be overused.

Good works should be duly evaluated and rewarded, excellent directors should be duly encouraged, and excellent actors should be duly recognized.

It is our ultimate goal to return the film to its essence and make the quality the benchmark for whether the film is excellent or not.

Of course, this is just a suggestion of mine, and further communication is needed whether you recognize it or not.

In the afternoon and evening, everyone can discuss this issue to their heart's content, and finally come up with something that everyone is satisfied with.

Win-win cooperation, I believe this is the best way for the development of Chinese films. ”

After Lin Qirong finished speaking, he bowed deeply before stepping off the podium and ending his speech.

Everyone in the audience stood up and gave him a warm applause.

No matter what the final result is, we cannot deny the excellence of Lin Qirong's proposals, and we cannot deny Lin Qirong's enthusiasm.

Although everyone does not necessarily agree with Lin Qirong's proposal due to their own reasons, it does not affect everyone's respect for Lin Qirong.

This is a superstar to be respected.

It is said that the Golden Piano Award, a music awards ceremony that is in full swing now, was proposed by him. ”

A guest said.

The "Golden Piano Award" initiated by Yang Daiqiu, Geng Bowei and other musicians has entered the end of preparation, and the first award ceremony will be held this year, and a lot of information has also been disclosed, which has attracted much attention from the outside world.

This award ceremony, which imitates the Grammy and Baodao Golden Music Awards in the United States, and then has its own unique style, has now become the most important event in the Chinese music circle, because the unanimous participation of many companies and musicians in the music industry has had a good influence from the beginning.

Although Yang Daiqiu and other diva-level singers did not participate in the selection, giving more opportunities to young singers, but the rich list still allows everyone to see the elegance of the "Golden Qin Award" and the ambition to promote the development of Chinese music.

Compared with several other award ceremonies with many flaws, this "Golden Qin Award" has been recognized by the public from the beginning, and the holding of the first award ceremony is also highly anticipated.

And the original proposal of this award ceremony was also put forward by Lin Qirong and implemented perfectly, because of this, he who swept the Chinese music scene last year and was invincible, he also withdrew from the selection of various awards of the "Golden Piano Award", otherwise everyone believes that most of the awards will be won by him, because in the past year, he is too strong, and classic songs are still at the top of the lists, and the strength is shocking.

The upcoming "Golden Piano Award" means that Lin Qirong's proposal is highly feasible and will bring earth-shaking changes to the Chinese music scene.

So, today he proposed to prepare for the "Fengtai Award" award ceremony at this meeting, can it also be a success?

In that case, this "Fengtai Award" seems to be worth looking forward to.