Chapter 158: The richest man in Hong Kong, don't sit down
After a month or two of preparation, Quanjude roast duck officially entered the menu of the panda fast food chain. Pen | fun | pavilion www. biquge。 However, Quanjude roast duck is not as popular as Li Zetian imagined.
Yu Jingqiu frowned and sighed slightly: "Americans may not like to eat Quanjude roast duck very much." ”
Li Zetian shook his head and said: "The taste of roast duck is very good, it shouldn't be mediocre...... Dignitaries from all over the world visiting China gave a thumbs up after eating the roast duck in Quanjude in Beijing!"
As he spoke, Li Zetian fell into deep thought.
After half a ring, he suddenly had a flash of inspiration and said: "It can be that the publicity is not enough, I have already thought of a good way." Let Dad personally send a copy of Quanjude roast duck to US President Carter, and then make some articles with him!"
"Well, with the help of the president for propaganda, is that good?" Yu Jingqiu half-opened his small mouth, a look of consternation, and at the same time a trace of worry on his face.
"It's okay, there have been publishers who advertise with the president before,"
Li Zetian smiled slowly, "This publisher has a batch of unsalable books that have been unavailable for a long time, and he suddenly came up with an idea, sent a book to the president, and repeatedly went to ask for advice. The president, who was busy with government, didn't want to get involved with him, so he replied, 'This book is good. The publisher advertised: 'The book that the president likes is for sale.' So the books were snatched up.
Soon, the publisher had another book that could not be sold, and sent another copy to the president. The president once tried to taunt him and said, 'This book is terrible.'" The publisher turned his head and advertised: 'The book that the current president hates is for sale.' Out of curiosity, many people rushed to buy them, and the books were sold out.
The third time, the publisher gave the book to the President, who received the first two lessons and did not reply. The publisher advertised: 'There are books that are difficult for the president to conclude about, and you want to buy them as soon as possible.' It was snatched up again. The president couldn't laugh or cry, and the publisher mobilized the president's tiger and made a fortune. ”
Yu Jingqiu was surprised: "Well, you want us to learn from this publisher......"
"Hehe, that's right, that's exactly the case! Give Quanjude roast duck to the president, no matter what his attitude is, we can use this to hype!" Li Zetian smiled, "What do you think of this idea?"
"It's good, it's just a little too much......" Yu Jingqiu shook his head halfway through speaking, "I still think it's a little inappropriate......
"What's inappropriate, the president of the United States is not the chairman of China~~. Besides, this is President Carter's last year in office, and the United States will run for a new president next year, and with his current public opinion, he will definitely lose the election, and you know, if the presidential election fails, he will be nothing. We used him to hype, but there was really nothing to lose to him, so he didn't have to offend us......!
"Are you so sure he's going to lose the election?"
"This is not difficult to analyze," Li Zetian said with a smile, "Carter's popularity among the people has plummeted because of the crushing failure of the special forces to launch Operation Eagle Claw to save the American hostages in Iran during his tenure, and many media consider him to be one of the worst American presidents." During his presidency of the United States, China and the United States formally established diplomatic relations, and China and the United States reached three agreements, recognizing China's position that there is only one China and that Taiwan is a part of China, and recognizing that the People's Republic of China is the sole legitimate government of China; from 1 January 1979, China and the United States recognized each other and established diplomatic relations, and on 1 March 1979, they exchanged ambassadors and established embassies......
Li Zetian thought for a while and said: "At this time, Panda Express will send Quanjude roast duck, a Chinese specialty food, and Carter will definitely be very happy to accept it." ”
"Well, that makes sense!" Yu Jingqiu nodded, and then asked with a smile, "How did you come up with these crooked ideas?"
"Read more!"
Indeed, Li Zetian has read a lot of books. Now a billionaire, he still devotes two hours a day to reading. There is no end to learning, and only by making yourself stronger every day can you keep up with the pace of the times and master this huge family business.
The next day, according to Li Zetian's suggestion, Yu Jingshan sent President Carter Quanjude roast duck and asked him how it tasted.
President Carter ate a small slice of roast duck and couldn't help but give a thumbs up and praised: "Well, it's very delicious, the skin is crispy and the meat is tender, and the aroma is fragrant, it's just amazing!"
"Mr. President, can we take a picture?"
"Of course no problem!"
After taking a group photo, Yu Jingshan suddenly smiled secretly and said goodbye to President Carter.
Within two days, a photo of Yu Jingshan and President Carter appeared in the newspaper, and he wrote: "The new dish of Panda Fast Food Restaurant's 'Quanjude Roast Duck' was praised by President Carter and called it a peerless delicacy!"
President Carter's name was really useful, and after reading the newspaper, people poured into the panda fast food restaurant to order a Quanjude roast duck, and for a while, the Quanjude roast duck was in short supply, and people could only wait in line!
So the next day, more media reported on Panda Fast Food and Quanjude Roast Duck, which led to more and more people coming here.
"Is Quanjude roast duck really that delicious?
"Hey man, aren't you in line too?"
"Oh, I just want to taste what it tastes like. However, it smells pretty good......"
"I'm just like you! It is said that Quanjude roast duck is a famous delicacy in China, and the emperor of the Qing Dynasty even named it himself! Emperor, do you know? It is greater than the power of our American president......
“……”
After some hype, Quanjude roast duck became popular in the United States, and the business of Panda fast food skyrocketed in vain. Although the price of roast duck is very expensive, there is a steady stream of diners.
Yu Jingshan couldn't help but consider opening more branches.
President Carter smiled helplessly, knowing that he was being used by Yu Jingshan, but he didn't do anything, just laughed it off.
Beverly Hills Villas.
Yu Jingqiu said: "The roast duck in the panda fast food restaurant is too hot, and the KFC and McDonald's Western-style fast food giants feel a hint of threat, and they have also begun to study roast duck!"
Hearing this, Li Zetian felt ridiculous, "We have authentic technology, a century-old store heritage, and we are not afraid of competition." When they develop roast duck, they are actually promoting it for us. People will compare the roast duck from their fast food restaurant to the Quanjude roast duck......"
After saying that, the phone rang suddenly, and he walked over to answer the phone.
The caller was Li Zetian's father, Li Chengzhi.
On the phone, Li Zetian learned the news that Li Jiacheng was negotiating with HSBC to buy the equity of the old British-funded commercial bank "Hutchison Whampoa" from HSBC Group.
Li Zetian vaguely remembered that Li Jiacheng acquired Hutchison Whampoa, which qualified him to become the richest man in Hong Kong!
"The richest man in Hong Kong, Li Jiacheng should not sit, I'll cut off a ......," Li Zetian muttered after hanging up the phone.