In the afternoon of the same day, Ideal Group, Qingning Company proposed.

Qingning Company, naturally Dongfang Shuai personally led the team, and Vice President Hu You was present, six team members are no more, no less, the company's employees wear suits and ties, very rigorous, but as the keynote speaker, Dongfang Shuai is wearing a Tang suit, with his handsome and somewhat excessive appearance, it seems even more outstanding.

And Chairman Liu, after participating in the meeting in the morning, always felt inappropriate about this Xie Tianfeng's endorsement, so he asked about his secret skills and several young people, and they all expressed great recognition, so he simply stopped participating in the project and found a reason to go to the city for a meeting.

Dongfang Shuai, as the company's speaker, came up to the beginning:

"I know that everyone here cares about data, in fact, there is data, but it is nothing more than young people, young people who like fashion, music, sports, so data is not all, and we are not only young people, in fact, the media, industry and professional companies are also our early target groups, but also an important tool for our brand fermentation.

I believe that more than ten years ago, you have heard a legendary story, about a young man selling stones, planting willow trees to sell pear baskets, selling the orchard advertising next to the railway to the story of Coco Cola, please look at this picture, this is the largest area of Coke Coke Coke has been placed in the country, the planner is me, I am the legendary young man.

It's always been my style to create a legend for the brand, so we're ready to create a new legend for the M365.

This new legend is to make M365 a household name, not just young people, not just netizens, even if people who are not online today, we have to let him know that our M365, just like the mobile phones of previous years, although most of them can't afford it, but still have a dream of a mobile phone.

Therefore, we position M365 as to get on M365 and discover a new world. Because the World Wide Web is a new world for most people, what does this new world look like? Everyone is actually curious, and 2000 is also the beginning of a new world, so we pun on it, through the launch of M365, and the understanding and desire for the new world, shape the concept of M365's new world of the network.

Slogans and positioning are the foundation, but the key is how to create a sensational effect. This is what everyone cares about the most.

Everyone, please see: we will be in the early stage of the website launch, about ten days, in some large squares in Longdu, Hucheng, Lingzhou, set up a few small black rooms, the black room outside only the words ideal M365, and then there is no other explanation, and it is not open to the public.

A week before the website was launched, in addition to M365, the words "discovering a new world" also appeared one by one, and as for what new world was discovered, the situation inside the house was not explained.

Three days before the website was launched, the dark room turned into a transparent room, and from the outside, there was a computer in the room, as well as a beautiful woman, and then the beautiful woman was surfing the Internet in the house.

The beauties will leave some clues on our website, like riddles, and whoever can solve these clues one by one will be the lucky customer of our M365 and win our ultimate prize.

The theme activity of discovering a new world was also launched at the same time, and netizens will use these 365 clues to achieve their new world goal, which is to get on M365 and send you a million activities.

The clues are announced every day, and the time is three days before the website is launched to about a month after the launch, these clues must be extremely hidden, complex, and even have the cooperation of some offline small black houses, that is to say, we must go online, and at the same time mobilize the strength of many people to crack the 365 clues, and then last for about a month, we will give away our million jackpot.

And an event that lasted for a month took care of young people in major cities, as well as the social effect of sending you 1 million, so that more people could learn about the event offline and then become netizens.

As for discovering a new world, in addition to giving you a million gimmicks and suspense, it will also cooperate with the promotion of computers, the latest World Wide Web computer sales, and even some clues are hidden, as for our clue settings, it is best to form a controversy, divided into various different factions, and then have their own opinions, of course, with the national television, it is necessary to do a special program, and then the netizens before and after the launch of our website should also be made into a special topic.

After the website was launched, our little black house became a neon room, especially at night, in addition to winning the grand prize with clues, you can register on the website every day, and then the beauty will teach you to surf the Internet, twenty people per square in each city every day, and the time of a lucky netizen is about twenty minutes. Then let the beauties take you to discover a new world.

If the number of applicants on the website is insufficient, you can also hold offline activities, such as lucky users who buy computers, and get the opportunity to learn computers in the same room with beautiful women. ”

The audience was silent for a few minutes, and Vice President Yang said:

"It's similar to the suspense marketing of another company, but your plan is both online and offline, and the creativity is good, but I've been wondering, if there is no such activity to send 1 million netizens, will there be a lot less gimmicks? Or is the form greater than the content?"

"If you don't give away 1 million, you can actually have other content, such as giving away 100 World Wide Web computers, and if you want to give away 10 in 10 cities, each city will give away about 10 computers. But it's not as gimmicky as giving away a million, it's more attractive."

The ideal executive, who is actually the general manager of M365, is named Yang Jie, still asks an interesting question:

"What does the little black house have to do with the new world, and how should this little black house be explained?"

"For most of us at present, the World Wide Web is a small black room, I don't know how many secrets there are, and everyone has countless kinds of curiosity, and when we can finally understand this little black room, it is naturally transparent, and then colorful, in fact, it is also a process for everyone to know the World Wide Web, which is also a symbol of the small black house.

This kind of metaphor and symbolism can tell some stories, but we must make the story of the little black house more interesting, you can put some gifts in some small black houses, this is a small problem, does not affect the overall strategy, the main thing is that we open the world wide Web, this small black house, in fact, it is also to open up the ideal new world, enter a new field, represent a new beginning.

365 clues, M365 website, so that people not only remember the name of this website, but also will reach an ideal number of visits during the one-month online period, this is our M365, discover a new world.

Everyone knows that the 72-hour network survival in September is an event of 8848, which was also planned by me and caused a big sensation.

But that's only 72 hours, our discovery of a new world in the little black house will last for more than a month, I believe it must be more sensational than 72 hours of network survival, and the influence of our ideal M365 will definitely exceed 8848."

Vice President Yang nodded, "Many of your ideas and metaphors are very interesting, and the previous cases are also very convincing."

Discovering a new world, this sentence is really interesting, and your view of the new world of the Internet is also refreshing to me, and I feel that the cost is controllable, let's take a look at the quote."

After Dongfang Shuai's team left, Vice President Yang, Long Yi, Long Da and others began to vote.

"The first four companies, basically selling advertising resources, can basically be ignored, in fact, today's two, or give us a lot of surprises, whether it is Cui Ning's company, or Qingning company, have their own highlights, and the quotation is basically the same, one focuses on stars, advertising, endorsements and suspense, and one puts forward the view of the new world, with a small black house to represent the current people's understanding of the World Wide Web, I think it is a very appropriate statement, so everyone votes, think Xie Tianfeng's plan is good, raise your hand."

There were eighteen people attending the meeting, including Long Yi and Long Da, and nine people raised their hands, including Long Yi and Long Da.

"Then raise your hand that thinks the little black house plan is good" Eight people, including Vice President Yang, raised their hands.

"Mr. Yang Jie, Mr. Yang, why don't you raise your hand?" Vice President Yang asked his home, Yang Jie, the general manager of the website.

"Mr. Yang, I've been thinking about the plans of these two companies and some parties, as well as the customers they serve, previous experience, etc., and even make it difficult for me to choose, I was wondering if I could combine the plans of the two of them into one, with both stars and advertisements, and a small black house, in this way, the influence will be greater.

However, from the perspective of implementation, I think Xie Tianfeng's plan is easier to implement, and after all, we are very busy before and after the launch of the website, and Xiaoheiwu's plan is very experienced, and I believe that it will also form a strong attention in various cities, but I am worried that we will not be too busy to take care of one or the other."

"You can find a third-party company for the implementation, and this quote is all in it, so I'm not worried," said Vice President Yang.

"I've been repeating these two advertising slogans, real interaction M365 and discovering a new world, always the latter sentence is smoother, what do you think?"

"Brother Yang, you say this because the latter sentence does not add M365, which is unfair to the true interaction M365, you add M365 and read it again, the true interaction M365, M365 discovers a new world, in fact, it is all smooth.

The key is the previous sentence, M365 can also be placed in the front, that is, M365 true interaction, and the latter sentence, discover a new world M365, as if our brand name is redundant, that is to say, it is best not to add a brand name, so that for the memory of the brand, there is no true interaction better, you can try to read it a few more times".

It was Long Yi who spoke, and only he and Long Da could directly call Brother Yang on any occasion, so in the minds of the employees, the speeches of these two teenagers also carried a lot of weight.

Vice President Yang read it in his heart a few more times, nodded, and said:

"What Long Yi said also makes sense, or should we add that M365 is more important to us. At this stage, we should strengthen the brand, not just the advertising context."

"Mr. Yang, in fact, I still have a sentence to say" Long Da, who rarely speaks, said:

"No matter what the advertising slogan, or the brand name, it is for our website service, and Xie Tianfeng's image is in the sky, and the image of the little black house is on the ground, although I and Brother Cui Ning are also very good friends, just now I also support Brother Cui Ning's plan, but I think the landing of the brand is very important, this landing, the story of the little black house is very good.

However, I remember that Brother Cui Ning repeatedly told us about the fact that it is very likely that our real netizens will not pay attention to this activity, and when it lands, it is not real netizens who will attract it, but just some migrant workers or people who can't use the Internet.

These people may not buy computers at home in the next three years, or will not go to Internet cafes, purely to watch the excitement, this I am very worried, after all, our website must survive first, and it will not be considered for three years.

So from this point of view, I think that the brand should be made to the sky first, and then cooperate with a series of measures to gather netizens, and then update the content quickly, that is, the website is not only more content, fast is a more important core. ”