It's a bit cold.

Wang Chen couldn't put it down while holding the light, this polished stone was very textured, even if he was not very interested in collecting, he still revealed his love.

Thinking that Wang Ji was going to add a new product bird's nest today, he put away the light frozen stone for the time being, and then shouted into the yard: "Wang Yuncang, Wang Yuncang." ”

Just shouted twice, Wang Dalang, who was squatting on the ground and chopping firewood, turned his head and said, "Mr. Wang, you just asked your father to go out to invite the carpenter, he is not there, is there anything wrong?"

Wang Chen patted his head before he remembered this, Wang Ji was Wang Yuncang busy with work on weekdays, and he was really a little unaccustomed to being absent for a while, he frowned and said, "Help me call Wang Wenxiu over." ”

Wang Dalang stood up and wiped his hands, "Hey, I'll go now." ”

With that, he hurried away.

Originally, Wang Yuncang was not there, and Wang Chen wanted to casually order Wang Dalang to bring bird's nest to Wang Ji, but suddenly thought that he had heard Wang Wenxiu talk about hunger marketing yesterday, and knew that this woman was very talented in business, so he simply handed over this matter to Wang Wenxiu to do.

After all, sooner or later, Wang Ji will open a branch, and Wang Yuncang can't do it alone.

By the way, there is also Ma Huateng who is more clever, he doesn't know whether he is literate or not, if he is literate, it seems that he can be trained to become a qualified shopkeeper.

But today, Ma Huateng was also arranged by himself to recruit a hundred family members, and no one was there.

was thinking, Wang Wenxiu, who was wearing a light cyan dress, came out after Wang Dalang.

Wang Dalang pointed to Wang Chen who was standing at the door, and ran to the side to pick up the axe to chop wood, he and his father Wang Yuncang's personality is not the same, Wang Yuncang's head is very flexible, his personality is more jumpy, Wang Dalang is very honest and upright, no one has ever told him to chop wood, he is the son of Wang Ji's "No. 2 person", he has no intention of greedy enjoyment, but takes the initiative to do dirty work, Wang Chen sees it in his eyes, and feels that this person is more stable and thick, and he can be cultivated when he looks back.

Wang Wenxiu walked in slowly and asked, "Son, is there anything important to call the concubine?"

Wang Chen retracted his gaze at Wang Dalang, "Today Wang Ji wants to add a commodity, the price is relatively expensive, I want to ask you, is there any way to sell it faster?" Fifty catties of bird's nest cost 1.15 million RMB, and he definitely wants to return to the original as soon as possible.

Wang Wenxiu did not answer directly, but asked rhetorically: "I don't know what kind of product it is, and what is the price?"

"Bird's nest. Wang Chen thought for a moment and said, "Each box is about less than three taels, and one box costs eighty-eight taels of gold." ”

"Bird's nest? eighty-eight taels of gold in a box?" Wang Wenxiu frowned slightly, as if thinking.

Wang Chen, who wanted to study her, did not bother and waited quietly.

After half a ring, Wang Wenxiu asked again: "What is the total number?"

Wang Chen said: "Two hundred and fifty boxes." ”

"No more, no less. Wang Wenxiu nodded lightly, and then showed a confident smile, "Simple, bird's nest is the top tonic that only the palace nobles can enjoy, ordinary people can't buy it if they have money, we just need to find someone to let out the rumors, saying that Wang Ji has a small amount of bird's nest for sale, just imagine, what kind of sensation will be caused by the things that the palace nobles can only enjoy to the people? ”

Although the method is simple, and in the end it is hunger marketing, but Wang Chen still admires Wang Wenxiu, because he heard the prototype of advertising, in this society where good things need to be passed on by word of mouth, he can think of taking the initiative to create word-of-mouth to attract the attention of others, and his head is very flexible.

However, he was still a little dissatisfied, "It's a bit slow to sell out in eight months." ”

Wang Wenxiu blinked and said: "If you just release all the two hundred and fifty boxes of bird's nest after the momentum is completed, it's just easy to dry up and fish, eight hundred and eighty per box, even if the big families can't afford to eat it, unless they go to other places to sell at the same time, this kind of business will hurt the vitality of our customers, and may even affect Wang Ji's other products." ”

That's just as well.

Like the Lin family before, the No. 1 wealthy family in Tongzhou, according to Wang Wenxiu, only earned 100,000 yuan a year.

A box of bird's nest costs 880 yuan, and if all 250 boxes are sold, you can get 220,000 yuan.

What is the concept of 220,000 yuan?

It is equivalent to the overall income of the Lin family in the previous two years!

Even if there are thirty or fifty large families in the entire Tongzhou City, on average, each family will have to spend 4,400 yuan at once, and how many large families can afford it? After all, ordinary people will certainly not be able to afford such an expensive thing.

It's different to sell separately, and in the end, it is still necessary for many large households in Tongzhou City to spend 220,000 yuan together, but the cycle is long, giving many large families time to buffer funds.

In addition, thirty boxes will definitely not be able to meet the needs of all the big families in Tongzhou City, assuming that this month is Master Li and others to get the goods, and next month it will be the money outside the money to buy these people who have not got the goods this month.

To put it simply, it is equivalent to each large household spending 880 yuan more every two months, and an average of more than 400 yuan a month, which is completely within the scope of acceptance.

Seeing that he didn't speak, Wang Wenxiu said again, "In fact, doing this may still make many squires and rich people in Tongzhou City unbearable, and if you want to sell such an expensive thing completely, you still need to sell it elsewhere." She paused, "For example, Wang Ji went to Taizhou, Chuzhou and even Yangzhou to open branch shops. ”

Wang Chen knew that this was the truth, "Well, when Wang Yuncang comes back, I will talk to him about going to other places to open branches, and let's start with the entire Huainan East Road." ”

In addition, the concubine thinks that the money that only makes the squire's rich is always limited, and if you want to make a lot of money, you have to start with the commoners. Wang Wenxiu analyzed: "For example, when it comes to wine, the two foot shops of the Lin family can earn tens of thousands of dollars every year, but there are not thirty or twenty foot shops selling wine in the entire Tongzhou City, not to mention that the government is the big one, of course, the government is helpless, if you can grab half of the business of other foot shops, then the profit of wine alone can earn more than 100,000 yuan a year!"

Does it mean small profits but quick turnover?

Of course Wang Chen understands the truth that customers make more money, to say something unpleasant, why Tencent was so successful later, it is nothing more than that there are many users, mainly in the final analysis, using free products to drive paid products.

I definitely don't have free merchandise myself.

If you want to attract a large number of customers, you can only start with cheap goods, and the key is that such cheap goods are not available to other merchants.

Wang Chen was the first to think of one - beer.

Before, he was going to price 588 Wen a bottle of 500 milliliters, almost a catty, because he wanted to do boutique business, but now it seems that he can only change his policy.

How much is the cheapest pound of wine in the Northern Song Dynasty?

What if the beer is sold for only two or three cents a pound?

It's going to be a hit!

How much does beer manufacturing cost?

Wang Chen once read a report that the cost of beer production is only five cents per liter, but the cost of a bottle is seven cents.

It is a certain thing to earn less, but the customer base is huge, and it is a certain thing to earn more than beer as a boutique in a year.

As for how not to provide bottles, Wang Chen has a plan in mind, he wanted to make beer into a high-quality product, and the packaging could not be bad, but now since he is ready to do cheap business, he will directly use large wooden barrels to fill it, and the sealing is a little bit almost fine, and the supply is calculated every day to produce, and the whole Tongzhou City will produce as much beer as it sells every day.

Good.

Try.

If you fail, you will be supported by Wang Ji, and it will not hurt.

Once successful, it will be different, you are equal to one more hen that lays golden eggs!

That's all you think about.

Wang Chen said to Wang Wenxiu with great interest: "Are you interested in being the factory director for me?"

"Factory director?" Wang Wenxiu was stunned and didn't quite understand: "What do you mean?"

Wang Chen didn't explain, and said with a smile: "You go and deal with the bird's nest matter first, by the way, if you want to spread rumors, find Xu Jiang, he is more proficient." "The last time I spread the rumor that the Lin family was going to produce a saint, Xu Jiang and others did it, and these five splashes are still a bit useful.

"Okay, let's plan for the concubine. Wang Wenxiu bowed and turned to discuss things with Xu Jiang.

Wang Chen looked at her back and was in a good mood, no matter whether the bird's nest could sell as well as expected, it was an indisputable fact that he had discovered a business talent, but then again, if all the thirty boxes of bird's nest were successfully sold, he could earn more than 20,000 yuan, which was just used to build a brewery.

Let's hope the bird's nest can be sold smoothly!