Regarding the development of video software, Henry intends to place it under the umbrella of IMDB Holdings, which has the most complete film database on the IMDB website.

Henry came to IMDB Holding and asked CEO Marcy Philemon to set up a video player subsidiary, RealNetworks. Henry couldn't wait for the company to be built, so he simply built it himself! The company's only task at the moment was to develop the rmvb streaming video format, and then launch the RealPlayer player!

Henry was afraid that these developers would not know how to develop the RMVB video format, so he gave them a lecture: "As we all know, the requirements for compressed sampling rates are different for still and moving pictures in films! If you always maintain a fixed bitrate, it will cause waste of bit utilization. Therefore, on the basis of ensuring the average compression ratio, the encoder will set different dynamic bit rates according to the complexity of the image change. For example, if you use a higher bitrate for complex moving images (singing, dancing, speeding, war, etc.), and in still images, you can flexibly switch to a lower sampling rate, so that you can make reasonable use of bitrate resources. Not only can the video file be compressed to a very small size, but the audio-visual effect will also be very good, so that the file size and clarity can be !!"

"This technology, I call it VBR, dynamic bitrate technology!!" Henry said, writing the letters "VBR" on the blackboard.

Since Henry was the first to come up with VBR technology, the developers below were excited. Although the VBR concept is simple, it is difficult to come up with such an idea!

"The chairman is worthy of being a genius, and his brain is a flexible !!" The developers looked at Henry with admiration and thought in their hearts.

Henry paused for a moment to digest them, and then continued: "In addition, the RMVB will also adopt a technique. This technology, I call it 'atomization' technology. Generally speaking. When the picture is enlarged, there will be a 'mosaic', which is caused by the traditional frame loss technique! But what we want to do is to make the picture appear a little blurry. It's not so hard to see!"

"Combining VBR technology and atomization technology, rmvb format will be an epoch-making video format!"

"Finally, I would like to make one request. Due to the limitation of network speed, we still have to design it. It enables RMVB format videos to be compressed differently according to different network speeds, so as to achieve real-time transmission and playback of video data on low-speed networks!!"

The developers nodded one after another, this design is good, the network speed is fast, you can watch high-definition videos, and the network speed is slow, you can clear the video (ordinary and clear).

Henry finished his lecture and left.

The developers behind him watched Henry leave with great admiration, and then, one by one, rubbed shoulders with excitement. Get ready to make a big splash in the world of video formats!!

In 1992, Microsoft introduced the avi video format, and RealNetworks launched the rmvb video format. In comparison, Microsoft looks like it is going to be beaten. In 1995, RealNetworks launched the rm format, which became popular all over the Internet, and in the era of the enhanced rmvb format, it occupied more than 80% of the Internet market!!

Now, it can only be said that Microsoft met Henry, and it was a tragedy......

August is approaching, and the architectural design company has been working on the design for several months. The overall design of the Williams Center has been completed and is ready to be put into competition!

Henry also hoped that the Williams Center could start construction sooner, so the bidding meeting was scheduled for August 1. Now there are only a few days left! John Chambers is in charge of this for the time being, and Henry is on a trip to Blizzard.

The last time they said there was still a month to go, Warcraft 1 was finished, and now that the date is approaching, Henry will come and take a look. If it's done. Then play two by the way, the long-lost "Warcraft", Henry has not played for a long time......

After arriving at Blizzard, CEO Mike Mowmi greeted Henry with the company's top management.

"Welcome Chairman !!"

"How's it going, has the game been developed?"

"It's not close!" Mike Mowmi said embarrassedly.

I knew it!!!

When Henry heard this, he was not surprised, and immediately said: "Although Warcraft 1 will be the world's first real-time strategy game that can be played against each other on a local area network, I hope that it can be made into a game that can be played on the Internet! The parent company, Firefly Games, will establish a Firefly battle platform, and all its games will be available on this game platform in the future!"

"Chairman, don't we sell game discs?"

"Yes, we don't sell CDs!" Henry said, "We sell activation codes!!"

"Activation code??" Mike Mowmi and the others looked puzzled.

Henry smiled and explained: "First register a Firefly game platform account, and then spend money to buy the activation code of Warcraft 1, then you can play the game online! The activation code is a set of serial numbers, and it is bound to the Firefly account, so even if others know the activation code, there is none! Because this activation code only belongs to this Firefly account!"

"Chairman, but in this way, many people can play single-player games without spending money!!"

"What's so fun about single-player games," Henry said unconcernedly, "they get tired of playing and will spend money to play online games sooner or later......!" Ahem, I mean, I'm pretty sure of that!!" Henry said as he suddenly realized that he had slipped his mouth, and quickly explained.

This is the first time to make an online game, where did the experience come from?

Mike Mowmi and the others did not suspect anything, and after listening to Henry's words, their faces looked pensive.

Henry continued: "Because we only sell activation codes on the Internet, the cost of sales is almost negligible. Therefore, the price of the activation code, we can set it a little cheaper, and set a price that most game lovers don't worry about! For example, $20 !!"

"$20 ???" Mike Mohuaimi and the others couldn't bear it anymore and couldn't help but cry out.

"Warcraft 1" sells for $20 is too cheap, and under normal circumstances, a game disc sells for sixty or seventy dollars, or even hundreds of dollars, let alone a large-scale production like "Warcraft 1!!

In terms of pricing, Mike Mowymi and others have thought carefully about it before, and are ready to price it at $100 a game disc. Now, when they heard Henry talk about $20 and cut $80 at once, why weren't everyone shocked?

"Chairman, we negotiated a price of $100, and if you set a price of $20, how will the company make money?!" said Mike Mowymi.

Henry smiled and asked, "How many game discs do you expect to sell?"

Mike Mowami thought for a moment before replying, "We're very confident in this game, so let's ...... 400,000 copies."

"Okay, I'll even if you can sell 400,000 game discs. So, a disc can make $50 in addition to the cost of manufacturing and sales, that is, selling 400,000 game discs can only make $20 million! Have you ever wondered how many activation codes we can sell if we sell $20 activation codes?

Henry glanced at everyone and said, "Not to mention much, since it is sold at such a cheap price, then the number of one million must be there! Twenty times one million, there are already 20 million US dollars! Is it possible that 10 dollars of game activation codes can only be sold for 1 million? I believe that 2 million, 3 million, or even more are possible!!, but the number of computer game CDs sold is rarely more than 1 million! First, the price is high, and second, the offline sales channels are limited after all!"

"But I believe that as long as he goes online, he will definitely know the Firefly game platform, and he will definitely know "Warcraft 1"! I still have this confidence!! "Henry, as an Internet giant, almost monopolizes the entire Internet, he wants netizens to see dogs, then netizens will never see cats!!

"In addition, the main group of people who play games are young people, and they have generally been exposed to the Internet, so it is more targeted to sell game activation codes online! Moreover, with the development of the Internet, every household has also begun to open the Internet ......," Henry said lightly.

Mike Mohuaimi thought for a moment and responded, "Chairman, what you said seems to have some truth......

Henry smiled, "Actually, we can also collect money by updating the map, and we will receive a dollar for each new map." You think, as long as there are more users, you can make a lot of money with a single map. When we update a map a month, how much money will we make in a year? When Warcraft 2 comes out in the future, the game will be updated, and it will cost 20 dollars, and all the maps of the previous version 1 will be invalidated, and we can continue to make money by updating the map!"

Henry said so much, in fact, there is another purpose, which is to develop the firefly game platform!

How much money can a Warcraft 1 make? Henry's ambition is very big, to develop the Firefly game platform into the world's largest game platform, as long as the platform is popular, naturally other companies' games are very willing to land on this platform, and the Firefly game platform can sit on the commission, make a lot of money!

Maybe you make more money in a month than Blizzard makes in a year!!

The platform is the channel, and the channel is the king!

Take a look at Nintendo in Japan, make a game console as a platform, and earn the value of other game companies like crazy.

Look at the world's largest Steam platform in the future, Nima, the company's people don't do anything, travel all day, and make N times as much money as those companies that work hard to develop games!!! Even if it makes too much, steam doesn't dare to make public sales data, because the sales are too good, for fear of angering retailers......

There is also the EA-manager platform, which is also more profitable than printing money!!

Therefore, Henry doesn't really care much about whether Warcraft 1 can make a lot of money, but whether it can bring more popularity and make the Firefly game platform grow and grow!!

(To be continued.) )