In December 1992, in addition to the fierce presidential election in the United States, "Toy Story", an animated film, was unstoppably killed from many movies and became the blackest dark horse of the year!!

After three months of publicity, the name of "Toy Story" may be a household name, and countless children are obsessed with it after watching the promotional video, crying and clamoring to watch it. In response to this situation, "Toy Story" made a promotion: "This Christmas, accompany your children to watch a lively and interesting animated movie - "Toy Story" !!"

Today, Americans like to go to the movies. Therefore, Christmas is the most competitive time for film companies!

"Conductor, I want to buy three tickets to Toy Story!"

"Conductor, get me four tickets to Toy Story!"

“……”

At Christmas, most families go out to watch movies with their children. Therefore, buying a ticket is also a purchase of several tickets.

Disney started its career by making cartoons, and animated films are their forte. When people talk about cartoons, the first thing that comes to mind is Disney. Disney uses traditional manual drawing methods to produce cartoons, while Toy Story is computer-produced, and the two are very different.

Disney has always insisted that only hand-drawn animations can be lifelike and expressive. Therefore, for "Toy Story", Disney is very cold, or it can be said to be hostile!

If "Toy Story" is successful, it will be tantamount to challenging Disney's authority, and it will be a challenge for computer animation to traditional animation!

Disney cares a lot about this.

For three months, Toy Story has been non-stop promotion. The influence is also growing. When asked by a reporter about Disney's reaction, Disney said that "Toy Story" is simply grandstanding, a purely computer-produced animated film, which cannot compare to hand-drawing, after the release of this movie. It's bound to fail!!

Not long after, Disney announced: "Next year, we will speed up the production of the animated film "The Lion King", and we will let Pixar Animation Studios know what real animation !! is"

Pixar Animation Studios did not stand up to refute Disney's clamour, they believe that the box office performance of the work will be the most powerful counterattack!

As for whether "Toy Story" can get a high box office. Pixar Animation Studios is confident, and this is their three-year work, and they are more confident than anyone else!!

The plot of "Toy Story" is mainly about the fact that the little owner is wealthy and owns a room of toys. Among them, his favorite is the cowboy doll Woody, who has become the "boss" of all toys. When the little master is away from home, a room of toys becomes a world of its own and lives its own life. One day. The little master brings back a new gadget: Space Warrior Buzz Lightyear. Buzz Lightyear is novel in appearance and advanced in function. It made the little master love it and threatened Woody's position. Woody tries his best to get rid of Buzz Lightyear, and accidentally the two of them fall out of the window of the room together, the neighbor's vicious dog barks wildly, and the neighbor's kid is a toy sadist......

In fact, Toy Story is more than just an animated movie for kids. Even adults will be deeply touched when they see it.

Buzz Lightyear has always considered himself a leader of distant stars, a brave explorer, and a self-sacrificing cosmic warrior. But when he saw the TV screen, he suddenly froze.

On the TV screen, mass-produced Buzz Lightyear is rolling and packing on an assembly line, while a baritone is exaggeratingly shouting, "Buzz Lightyear with Searchlight! Buzz Lightyear with Electric Folding Wings!"

Originally. Not a real space cop himself, just a toy that can be mass-produced......

Buzz Lightyear couldn't accept this reality, and he repeated rapidly and mechanically over the communicator, "Buzz Lightyear calls HQ, Buzz Lightyear calls HQ, Buzz Lightyear calls HQ, !!"

He looked up at the starry sky and nervously shouted, "Fly to the universe, the vastness!"

However, no matter how much he shouted, he could not fly. Because, he's just a toy!

Buzz Lightyear's crazy actions, when the adults saw it, they couldn't help but feel a trace of sadness and pain, it turned out that he was so similar to himself: when he was a child, he also believed that he would become a great person in the future, a successor of XXX. However, when he grew up, he suddenly found that he was just one of the ordinary beings......

Crying, adults actually crying!

Finally, when the movie ended, the audience burst into applause!!

After watching the movie, many viewers highly recommended "Toy Story" to their relatives and friends!

"Smith, hurry up and watch "Toy Story", it's absolutely wonderful, I almost cried when I watched it!"

"Really, cartoons can make you cry when you watch them?"

"You know !! when you see it"

"Alright, I'll take my family to watch Toy Story now!"

“……”

At the moment, on the IMDB website, the rating of "Toy Story" is a high score of 9.5, and the comments below are unanimously applauded.

"Pixar Animation Studio is really awesome, it was able to shoot such a beautiful cartoon!!"

"Yes, the picture is beautiful, the plot is full of ups and downs, and I am fascinated by the content of this touching and sensational story......"

"Hehe, me too, "Toy Story" is definitely the best movie in the Christmas file!"

"Alas, it's so sad to read it. Finally, when I saw Buzz Lightyear's back standing silently facing the clear sky outside the window, I felt desolate!"

"Toy Story is a good shot, not only is it interesting, children like to watch it, but it has depth, and we adults like to watch it too!"

“……”

"Toy Story" had a good reputation, and then, the movie theater box office kept coming out of the sound of wanting to buy "Toy Story" movie tickets.

It's on fire!

It's very hot!

There has been a nationwide frenzy of watching Toy Story!

Toy Story grossed $15 million on the first day, which was a very good performance, but not to the point of surprise!

But the next day. By word of mouth, the box office of "Toy Story" suddenly skyrocketed, reaching as high as $28 million!

A week later, the weekly box office of "Toy Story" came out, reaching a whopping $100 million, becoming the weekly box office leader.

As soon as the data comes out. Shocked everyone.

It's unimaginable that an animated film made entirely using computer animation technology can get $100 million at the box office.

"Computer animation is so profitable?"

Disney, a traditional animation company, was suddenly questioned, does the rise of computer animation mean the decline of traditional animation companies?

On the same day, Disney's stock price plummeted!

Investors are no longer as confident in Disney as they once were.

The success of Toy Story means that computer animation has the ability to challenge Disney's traditional animation!

Countless media have followed suit and sang about Disney, and Disney was on the cusp for a while.

Disney has also previously said that Toy Story is just grandstanding. Now it seems that Disney has been slapped in the face! "Toy Story" grossed $100 million in the first week, and although we don't know what the final box office was, it can already finish Disney's animated films! Disney's decline has become an indisputable fact!

Pixar Animation Studios has been winning awards for its previous short animations, and it hasn't been released again for three years. It turned out to be three years of sharpening a sword, and finally presented us with an 'audio-visual feast' at Christmas!"

"Pixar Animation Studios, the !! of the new generation of animated films"

“……”

At this moment, in addition to the movie theaters are full to watch "Toy Story". The Galaxy Store's movie toys and other merchandise are also big sellers, selling hundreds of thousands of toys and other licensed merchandise in a single day. More than $25 million in revenue per day!

Galaxy Stores has built more than 1,500 stores across the United States specializing in movie merchandise distributed by Galaxy Pictures, including videotapes, toys, apparel, accessories. Stationery and other dozens of authorized products, it is equivalent to a supermarket!

Most of the locations of Galaxy stores are located near movie theaters, and audiences can come out to shop after watching movies. At that time, people had just finished watching the movie. The interest is strong, and the desire to buy is very strong.

"Toy Story" has a bumper harvest at the box office and around it, which can't help but be enviable.

At this time, George Lucas's bowels were blue, and he never imagined that Pixar Animation Studios would be able to make such a profit. As we all know, a movie is popular, and peripheral products are the main source of profits, especially animations, peripheral products are the easiest to develop and the most popular.

The peripheral product cycle is long and profitable, and looking at this trend, a "Toy Story" will bring hundreds of millions of dollars in net revenue to Pixar Animation Studios

George Lucas shook his head again and again, sighing: "Alas, I sold at a loss, I sold at a loss......"

Obviously, since Pixar Animation Studio can produce such an excellent animated film as "Toy Story", it is natural that it can also produce more and better animated film works. Pixar Animation Studios is a hen that lays golden eggs!!

At this moment, there is another person who is depressed, and that is Steve Jobs, the founder of Apple!

Jobs now feels like crying.

At the beginning, he originally found George Lucas first and said that he wanted to buy Pixar, but Henry Williams intervened and was robbed by him.

Well, although Jobs was a little angry, he didn't care too much. Later, I heard that Pixar Animation Studios always burns money, and loses a lot of money to Henry Williams. When Jobs heard the news, he gloated.

"Hehe, fortunately, I didn't buy it, otherwise the person who lost money would probably be me!"

Another few years have passed, and now that "Toy Story" is released, Jobs finally saw Pixar's ability to make money, and his heart was complicated and indescribable.

And the NeXT computer company he founded himself has been losing money, which makes him feel a little desperate.

NeXT Computer Company mainly develops workstations, but the company has sold less than 50,000 workstations in more than seven years since its establishment in 1985, which is not even as many as the workstations sold in a month at the peak of Sun......

Jobs simply wanted to cry without tears, and he had no money to return to.

Now, NeXT Computer is facing serious financial pressure, and this pressure is like a huge mountain on Jobs...... And at this time, he saw a company that he could have owned and could make a lot of money, but because the acquisition was a step slow, he missed it!

Oh, what kind of mood is that?

(PS: Yes, more more.) Starting point Chinese website only genuine subscription. Monthly passes, recommended tickets all smash over...... ）

(To be continued.) )