When everyone heard about "Earth Partner", they were both curious and puzzled, what kind of platform is this "Earth Partner"?

The movie "Chinese Partner" starring Huang Xiaoming, Deng Chao, and Tong Da has not yet been released, so everyone doesn't know what "global partner" means in Henry's mouth. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

Henry created the "Earth Partners" with the aim of investing in entrepreneurs around the world, including university students.

The term "partner" is very popular in the future, and most of it refers to a venture partner. In fact, in 2016, in Henry's previous life, Shenzhen Satellite TV launched a venture capital program, with the help of the popularity of the movie "Chinese Partner", the program was named "Partnership Chinese", the variety show became a phenomenal venture capital program, with good ratings!

Each issue of "Partnership Chinese" has five investors, who conduct real negotiations with entrepreneurs on business financing, and conduct in-depth observation and free questions about entrepreneurs' "draft" entrepreneurial projects. If the business model is eye-catching enough, investors will compete for investment rights on the spot and become a mentor for entrepreneurs throughout the process.

In the current situation where venture capital companies are more popular, this type of program is a very good learning opportunity for many entrepreneurs who want to seek venture capital, and it also brings inspiration to many entrepreneurs!

It is not easy to start a business, and if you have experienced people to guide you, you will definitely be able to avoid many detours.

Henry actually wants to make a similar "Partnership Chinese" program, but the name is "Earth Partners"!

"Partnership Chinese" has some flaws, each episode is a fixed five investors, a bit monotonous. If Henry wants to get it, he will replace an investor every two issues, after all, there is a new atmosphere, and each new investor can add a little freshness to the show...... In addition, there are too few young entrepreneurs who come to sign up, and the entrepreneurial projects are not exciting enough. However, this is not a problem for "Earth Partners". If everyone knew that "Earth Partners" was a show founded by Henry, people who came to sign up would definitely flock to it!

Of course, if it is purely a venture capital show, it is too underestimated to underestimate Henry.

Henry said that he wanted to build a huge platform, and therefore a platform for variety shows, it would be too small! Henry wanted to develop an Internet entrepreneurship ecological service platform to provide the most professional products and services for entrepreneurs to find investment and investors to find investment projects, and its essence was an equity-based crowdfunding platform! In addition to getting a return on investment and communicating with entrepreneurs, investors can also become shareholders of the enterprises they support!!

This is different from the average crowdfunding platform.

Common crowdfunding platforms, such as Kickstarter, the world's largest crowdfunding platform in the past, operate in such a way that investors contribute to a project, but do not receive shares in the company that developed the project, and their remuneration is usually the product of the project. For example, if you invest a small amount of money in a VR glasses that are being developed, then you may be paid a VR glasses!

In terms of development potential, it is clear that equity-based crowdfunding platforms like Earth Partners cannot be compared to Kickstarter, one aimed primarily at startups and investors, and the other primarily aimed at startups and owners. However, the two are linked.

Investors rarely invest directly in startups that don't have actual products yet, and what startups lack is start-up capital. Kickstarter gives startups a platform to get startup funding. After that, if the product is developed and recognized by the market, at this time, it is usually necessary to raise funds for the rapid development of the enterprise. Of course, even if some companies do not have products, they can enter the equity crowdfunding platform, and good ideas will also be favored by angel investors!

At this moment, Henry gave students a brief introduction to the "Earth Partners" equity crowdfunding platform at Tsinghua University, and then said: "It is normal for startups to have no funds, but as long as the project and entrepreneurial team are good, Williams Royal Investments, Blackstone Group, Taobao, Baidu, Google, Facebook, ICQ and other companies can become your Earth Partners!!"

After listening to Henry's words, the students present were very excited.

"The name Earth Partners sounds so domineering! I feel very excited to think that so many Fortune 500 companies may become their partners!!

"Yes, after listening to Henry Williams's words, my blood is boiling, and I really want to start a business!"

"I'm the same, in fact, I've always dreamed of starting my own business, but I don't have the start-up capital!"

“……”

Henry raised his hand and made a quiet gesture.

"In addition, I also plan to hold the "Earth Partners" variety show in various countries around the world, so that people can not only seek investment through the online platform, but also get investment !! through the "Earth Partners" variety show."

The variety show "Earth Partners" was used to create a gimmick, the purpose of which was to promote the "Earth Partners" online crowdfunding platform. The higher the ratings of the program, the higher the popularity of Earth Partners, and the more companies will choose to raise funds on the Earth Partners platform, so Henry's purpose will basically be achieved!

As the saying goes, the building near the water gets the moon first!

With the Global Partner platform becoming the first choice for corporate financing, Henry can take all the startups in one go, pick the promising ones, and then take the !!

In this way, Henry will have more and more high-quality companies in his hands, so as to be invincible in business!

Therefore, although the audience of the equity crowdfunding platform of "Earth Partners" is much smaller than that of ordinary crowdfunding platforms, and the profits created are naturally much less, it is more important to Henry, because "Earth Partners" is a strategic platform!

As a result, Henry chose to be the first to launch the Earth Partners crowdfunding platform, rather than a crowdfunding platform like Kickstarter.

So, can these two types of crowdfunding platforms be combined?

Henry had thought about it.

The "Earth Partners" equity crowdfunding platform is biased towards financial investment, while the Kickstarter crowdfunding platform is biased towards Internet consumption, and consumers hope to spend a small amount of money to buy the project's products.

Differentiated competition, market segmentation is very important!

Only by doing professional and fine can the company do big!

However, the two are related to each other, so they cannot be completely separated.

All things considered, you can make "Earth Partners" and Kickstarter into two software, and put them together in Alipay software as a subsidiary of Ant Financial!

(More tomorrow)

(To be continued.) )