Rendezvous, Cui Ning's company.

As soon as Su Ruoqing went to work, the marketing department was in a meeting on Monday, and the company welcomed a special guest.

Long Wei, Brother Long, Chairman of Longxin Group Automobile Trading Group.

Unlike Zheng Tianxiong at the beginning, Long Wei did not buy flowers, nor did he make a posture of pursuit, but brought several people in charge of the company to visit the company very officially.

Su Ruoqing was in a meeting, and when she heard that a customer was visiting, she quickly interrupted the meeting, and saw that it was Long Wei, with the company's executives, so she had to vacate the conference room and talk about cooperation with Long Wei.

Su Ruoqing took Long Wei and them to visit the company, after all, there are three large offices upstairs and downstairs, with a scale of five or six hundred people, which is the first large company in Longdu.

Long Wei was a little surprised to see that the company was so big and served many large companies, he really didn't expect Cui Ning's company to be so big.

However, because Cui Ning is not in the company, and the employees of the company are also called Su Ruoqing Su, after all, she is the boss's wife, and all the employees are very respectful.

Long Wei saw Mary, as well as Lu Xue, and others attending the meeting together, and said straight to the point:

"Mr. Su, the company is doing a good job, or what I said, to shoot advertising films for our 4S stores, as well as some luxury cars to shoot magazine blockbusters, I set up a special project team, and I want to come to Mr. Su's company to talk about cooperation. ”

Su Ruoqing arranged for the staff to pour tea for Long Wei and others, as well as take extraordinary Coke, and said expressionlessly:

"Mr. Long, advertising creativity and shooting, we have a special team here, which is the original company of Longguo National TV Station, which was acquired by our company, and it is the team that works upstairs.

But I'm only in charge of the client, and the vice president Hua is in charge of the creative side, but he is now holding another meeting, you can ask for it, and we will also set up a project team to connect with your project team. ”

"Mr. Su, planning and customers are the internal division of labor of your company, I don't care, and I don't participate, as for our project team, I personally manage, my requirements, Mr. Su is also personally responsible for my company's project, we will dock, is this good?"

"No problem, I can be the project coordinator," Su Ruoqing said.

"Mr. Long, what are the requirements for this project, the content, style and duration of the advertisement, and which vehicles are the main models, can you tell us?"

Harbin City, Harbin City Beer Headquarters.

Chairman's Office.

In the morning, Li Tao listened to the proposals of the last two companies, with a serious expression, and several vice presidents and directors bowed their heads and were silent.

"More than a dozen companies' proposals, I have also listened to them, and I have been preparing for more than a month, what is the final result, I want to hear the opinions of your vice presidents first?"

Mr. Qu saw that no one spoke, and he was the first to stand up and say:

"Li Dong, I personally think that this morning's first, the international 4A proposal is still very level, people's 365-degree brand management system, very insightful, to achieve comprehensive management of the brand, we can import their management system, and then realize the standardization of brand management.

As for the second Rendezvous company, they have served some liquor and beverage industries before, and they know the industry better, and they claim to be able to bring a boost to corporate sales, I think their advertising and spokesperson strategies are also very thoughtful and can be considered. ”

"What Mr. Qu means is that these two companies can cooperate, right?"

"Well, you can consider cooperating, after all, I think the proposal of the two of them is still very level," Mr. Qu said.

Li Tao smiled and asked:

"Mr. Qu, then let me ask you a question, what do you mean by ISO9000 and ISO14000, these two systems represent?"

The ISO9000 standard summarizes the advanced experience of various industrially developed countries in quality management, which is mainly used for the establishment, implementation and improvement of enterprise quality management system, and provides enterprises with quality management and quality assurance.

ISO14000 is the environmental protection standard of the enterprise, which means that the enterprise meets the internationally recognized environmental protection standards, which has little to do with our proposal this time. ”

"Yes, one is the quality standard, the other is the environmental standard, not to mention whether this set of standards is meaningful, at least the company is spending money.

Because this is a set of things proposed by the international community, in order to meet their standards, they need to purchase relevant equipment, testing, and technology introduction, and then submit reports, they send people to check, and then stamp, and issue certificates.

I won't say whether this set of things is right or wrong, but for enterprises, there are too many things like formalism, being forced to pay money, and taking a standard card.

Let's just say ISO9000 certification, Mr. Qu, Mr. He, and Mr. Wen all participated, right? Finally, when they came to check and send the certificate, I personally received it.

Tell me, did they go to the shop floor, did they talk to the workers, did they really know about our business?

The actual situation that day was that when we entered the conference room, we still looked at the materials we submitted, you must know that the materials we submitted have been submitted for half a year, and we still came to the office to see the materials, and then asked us if we purchased some equipment and management software in their standards, and purchased, and then the other party said that there was no problem.

And then, it's about the importance of this standard and the specific implementation in our country, do you know what I thought at the time?

Isn't it just a company that sells software? Isn't it just a software company? An international organization, and then a standard is pasted, and a fee of several million is charged, and after collecting the money, they never contact us again.

This is the so-called international organization, which comes up with a set of standards, but in the end it doesn't provide any value, sadly. ”

"Li Dong, I can't say that, at least this quality management system is recognized by the whole world, and he himself has practical significance for enterprise management and quality management," said Mr. He.

"Mr. He, you are right, I mean, quality management, environmental management, brand management, are all right, our enterprises must also learn, and even the implementation of the implementation, but we can't spend money to buy a set of so-called standards and models, and then let us implement them ourselves, and even this model is sold to countless enterprises, but it may not be suitable for every enterprise.

Brand management must have commonalities, I admit it, but for enterprises like ours, it is more necessary to have personalized brand planning, as well as to find problems in our business operations, solve problems, at least put forward how to compete with brands such as Green Island and Yandu, right?

If you want to talk about quality management and 365-degree brand management, do you think Green Island will not know, Yan will not know? We can change the fate of the enterprise by adopting these vain things? Isn't this a joke?

As for the so-called masters, who put forward the strategy of celebrity endorsement and advertising, I can only say that I, Li Tao, am not a primary school student, not a bank, and I don't need them to educate and withdraw money.

A 100-page PPT, the first 60 pages are all past successful cases, as well as company introductions, the last 20 pages are advertising ideas and scripts, real market analysis and strategy, less than five or six pages not to say, in fact, there is no strategy at all, because it only talks about some of the current market conditions that everyone here knows, and there is no conclusion.

It can't be said that there is no conclusion, the conclusion is that the popularity is still too low, and then if the regional products want to go to the whole country, they must place more advertisements on national television.

May I ask Mr. Qu, Mr. He, Mr. Wen, and Director Nie, is this called a conclusion? Is this called a company with a level?"

Several vice presidents and directors bowed their heads and remained silent.

Li Tao drank a cup of tea and continued:

"I mean, since I have been busy for more than a month, I am not afraid of being busy for more than a month, or continue to find brand planning to propose, we must find large companies, companies that have served large enterprises, have strength, and have execution, and we must not find companies that only sell resources and advertising, do you understand?"

"Dong Li, but the time, it's November now, is it too late?"

"Why is it too late? Just set a cooperative company before New Year's Day, and this matter will be jointly responsible for Mr. Qu and Mr. He.

I was going out at noon, and the city leaders talked to me, also about the company's plans for next year.

Then let's start to act, find a new cooperative company, Longdu and Hucheng companies are the mainstay, local companies, don't do anything, this is my principle. ”

Hacheng, Biyang headquarters.

The morning meeting lasted less than two hours and ended on time before 12, no matter what the vice presidents thought in their hearts, but they were convinced by Cui Ning and the company's strength.

Mr. Feng saw that things were going exactly according to his plan, and laughed:

"Mr. Cui, it's the first time you have come to our Hacheng, and I have specially arranged the most distinctive restaurant here to drink with you.

Although it is called a restaurant, it sounds very earthy, but in our local area, it is the most famous restaurant, more famous than five-star hotels, and it is really delicious.

The city invites VIPs and entrepreneurs to meetings, and they all go there to eat, so it can be said that those who invite guests to this restaurant must be the highest standard of reception. ”

"Listen to Mr. Feng's arrangement," Cui Ning said, "But in the afternoon, I still have to go to a few ** stores in Hailan to take a look and control the time." ”

"It won't take up too much of Cui's time, do you eat, you have to eat well first, and you have to drink enough. In the afternoon, I prepare a car, more than an hour, you will be done, Hailan in Hacheng, there are not many shops, but the business is still good, my household appliances, are Hailan. ”

But this time, Mr. Feng didn't let go of the elongated Lincoln, according to him, there are often city leaders who go to dinner, and this car is too ostentatious.

More than a dozen people, Mr. Feng and several vice presidents, respectively sat in several cars, Mr. Feng personally opened the door for Cui Ning, the two of them sat in Mr. Feng's special car, after getting in the car, Mr. Feng said:

"Mr. Cui, in fact, I should thank you today, it's great that you can come, these vice presidents below me, seeing that the company is developing too fast and too well, have all kinds of selfishness, there is a vice president, and even let his brother-in-law set up an advertising company, thinking of cooperating with our company.

You know, Qu is always a good person, and if I don't care about this matter, the company's advertising will not be determined to be what it will be.

The key is that the company's senior management has always believed that we have a lot of advertising, and whoever does it is the same.

How can it be the same? These advertising companies in Harbin City are at best selling advertising resources, and we are not banks, so we cannot throw money into the water for nothing. ”