Chapter 611 - Cinema Strategy (2)

(Make up for yesterday's second update)

Of course, that's the case, but how can there be so many high-quality blockbusters, now high-quality projects are basically in the hands of big studios, well-known writers basically have good cooperative relations with large companies, and Fang Guagua also took a lot of effort to win the copyright of Xuanyuan Chacha.

As he spoke, Fang Guagua began to deflat, "Your husband is really good, and he doesn't introduce you to some good projects, but he actually fools people with that "Old Corpse in the Country", I feel terrible when I think about it, what good box office can I have." ”

Lu Youxi took Fang Guagua's arm and shook it, "I stole that story from him, but he didn't give it, he doesn't even know it." ”

"It's still stealing, then it's better to give it, I think he doesn't have you in his heart, you haven't slept with him yet, have you?" asked Fang Guagua.

"What do you mean, let me sleep with him, and then let him introduce a big project, wow, I don't sell my body!"

Fang Gua Gua flattered, "Then can you ask your husband, don't always think about Ten Days and Tianbo if you have the opportunity to cooperate in the future, but also think about our watermelon, you are his wife." ”

"You can't blame him, when you cooperate with others, you must consider the strength of the partner, in addition to being rich now, there is really a gap between us and Tianbo and Shiri, and people themselves are not short of money, so they don't look down on us at all. "Lu Youxi's implication is that we are still too weak.

Fang Guagua sat down and said, "So, I have something important to tell you today." ”

"You say. ”

"I think our company needs to improve its core competitiveness, otherwise don't look at the current scenery, the new film is a big hit, and I have made some money before, but once I encounter one or two failed projects, I will be beaten back to the original shape," Fang Guagua said, "You see, the core competitiveness of Summit Culture is Feng Han, who can write songs and scripts, and write what is popular, we don't have this."

Tianbo Media is one of the largest media companies in China, with a wide range of media channels, and Sanshi Cinema is a brother company.

Ten days is relatively poor, but the predecessor of the company is an advertising company, with rich advertising resources, and Han Che is the No. 1 director at the box office, which is also strength.

But what about us, if it weren't for the success of last year's "Broken Love Story", Watermelon Entertainment might have been removed from the film industry. ”

"Guagua, hearing you say that, I feel like we're so miserable!"

"It's just an analysis of the situation, don't take it to heart, so we have to create our own advantages!

"How do you create it?" asked Lu Youxi.

"Cinema!" Fang Guagua said proudly.

"Cinemas?"

Fang Guaguagua said carefully, "You also know where the relationship between my family is, and now the Tanggula Cinema Line, which is the No. 1 box office in China, has some relationship with my family." ”

This Lu Youxi knows that Tanggula Cinema Line is formed by the merger of three small cinema chains of Tangren, Coca and Ulala, and has also built a number of cinemas in small cities outside the third tier, and even in various towns and villages, forming the Tanggula Super Cinema Alliance, which has the largest number of cinemas in China and the widest coverage area, surpassing the three major cinema chains in one fell swoop and contributing greatly to the surge of the local box office in Daxia.

And part of the original Ulala cinema belongs to the Fang family, and this is just a reflection of the influence of the Fang family.

Fang Guagua said, "At present, our Fang family owns 19% of the shares in Tanggula Cinema Line, and my grandfather plans to sell half of it. ”

"Ah!" Lu Youxi stood up, "Why, Tanggula is thriving now, and it will definitely become more and more valuable in the future, why can't Grandpa Fang think about it so much!"

Fang Guagua sighed, "My grandfather is now planning to build a Great Northeast chain theme park, which burns more money, so he plans to systematically subtract those industries that we don't have a strong control over, and Tanggula's shares are within the cleanup plan." ”

"9% Tanggula, shouldn't it be cheap, can we eat it?" Lu Youxi asked eagerly and helplessly.

"Naturally, I can't eat it, the current Tanggula is very expensive, with a valuation of billions, after all, there are a lot of self-built theaters.

So, I mean pull the top, either the two set up a joint venture company and make a joint acquisition, or, the summit will take a stake in the watermelon, and then the watermelon will buy it.

And I tend to the latter, and only the latter can make the summit and the watermelon more watery, more deeply entangled, and conducive to tying the peak's thighs. ”

"How much will it cost?" Lu Youxi asked.

"My grandfather didn't get to the bottom of this, and you know, he has many children and grandchildren, and I'm nothing in my family, but if we have this intention, we can form a joint acquisition team with Dingfeng. ”

Lu Youxi knows the importance of the cinema line, and the rise of Xilu Hengtong and Tianbo Media is, to a certain extent, the epitome of the rise of the Golden Cinema Line and the Sanshi Cinema Line.

Although there are only a few percent of the shares, the equity of Tanggula Cinemas is very fragmented, and each of the original three cinemas has more than one shareholder, so now 19% of the Fang family is the largest shareholder, even if half of the 19% is considered a major shareholder, and it will have a lot of say in the company.

Lu Youxi feels that this is what Watermelon Entertainment needs, and it is also what the peak culture needs for the purpose of a comprehensive entertainment company!

They now have game companies, variety show departments, movies, music, TV drama departments, animation companies, and toy companies, but the movie theaters that are movie output terminals do not.

"I think it's possible. In the end, Lu Youxi agreed to this matter, and said that he would make an appointment with Fang Guagua and Mei Fengchao, and the two of them would talk about cooperation, Lu Youxi didn't want to talk about business with her husband.

And Feng Han is not a very business-minded person, he is an artist, and he is relatively easy to be rash, Lu Youxi doesn't want her husband to be fooled by Sister Guagua.

So Feng Han didn't know about this matter at first, until the end of November, when his mother talked about it with Fang Guagua and the Fang family, and then he informed Feng Han.

In the end, Summit Culture invested 300 million dragon banknotes in Watermelon Entertainment, accounting for 25% of the shares, lower than 45% of Luyouxi and 30% of Fangguagua, making it the third largest shareholder.

Immediately afterwards, the new Watermelon Entertainment won 10% of the shares of Tanggula Cinema Line in the hands of the Fang family at a price of 500 million.

Originally, the old man of the Fang family was only willing to give 9%, but after arduous negotiations, 10% was grinded, and Watermelon Entertainment became the third largest shareholder of Tanggula Cinemas!

Watermelon Entertainment took out (2+3) billion in one go, which is indeed a nerve-wracking, and at present, it can only shoot the small cost of "The Old Corpse in the Mountain Village", and the other is to hug the thighs behind the peak boss.

After making this investment, Summit secretly cooperated with Song Leitian of Sanshi Cinema to set up a giant screen R&D studio, and began to cast a net around the world to collect relevant R&D patents to create mature film giant screens and giant screen shooting equipment~