Chapter 733: Brand Cooperation (Page 1/1)

In the evening, Li Dong took advantage of the meal to read the financial news to understand the most concerned industries and various policies at the moment, but he didn't see it useful, but found a lot of gossip about him.

The content is very simple, it is about the notice posted this morning, good and bad, and everything.

In fact, a reporter asked him about this incident in the morning, and said that many netizens had doubts about this matter, and he also answered it at that time, but because there were too many people who saw the injury, he didn't have time to watch the news on the Internet.

Li Dong's mentality is very positive, whether it is good or bad, whether it is scolding him or praising him, he will not go to his heart, let alone be affected, he is used to it.

Celebrities, every move will be concerned, no matter what you do, there will be doubtful voices, especially under the promotion of people with intentions, onlookers who don't know the truth are easily misguided, and then turn into negative news, or even online violence.

However, these voices do not stand the test of time, especially in the face of truth, whether it is a lie or a conspiracy, it will be exposed.

As the famous saying goes: Justice may be late, but it will never be absent.

Li Dong knows very well that there are as many people who love him as there are those who hate him.

With the rising sales of Oriental Miracle, the market share is getting bigger and bigger, but this market is fixed, the market share of Oriental Miracle has increased, then the share of other skin care products will decline, the company's efficiency is not good, and the employee bonus is reduced.

And what Li Dong can do is to make these people hate him while still using his skin care products.

Dangdang!

Li Dong looked out the door after hearing the voice, it was Chen Ping.

"Come in. Li Dong put away his mobile phone, looked at Chen Ping who walked in from outside the door and asked, "Something?"

"Boss, I have something to ask you for. Chen Ping came to Li Dong's side, she didn't sit down, she just stood upright, showing her respect for Li Dong.

"What's the matter?" Li Dong asked curiously, he had already entrusted the work of the Oriental Miracle to the other party, whether it was personnel or financial matters, he had put it down, what else could make the other party come here in the evening to ask him for advice?

"Boss, it's mainly a few things to cooperate with other brands, yes, the well-known American fashion trend brand SUP wants to cooperate with us to launch a series of co-branded clothing, such as some clothes, pants, shoes, and boxes and the like. Chen Ping explained.

SUP？

Li Dong knows this brand, when he was in college, there was a classmate who was very keen on this brand, and a backpack cost thousands, which is not a luxury for a student.

"Why did he think of co-branding with us?" Li Dong asked curiously, one is a trendy brand and the other is a skin care brand, and there seems to be no relationship between the two.

"I think that, first, they want to take the opportunity to expand the Chinese market, and second, our company is very popular now, so naturally they also want to take advantage of it. Chen Ping said that this matter was taken by the other party to find the door, there must be a plan, in connection with the momentum of the Oriental Miracle today, and the meaning of the joint name, the answer is not difficult to guess.

"In other words, do you want to borrow our brand?" asked Li Dong.

"Yes. Chen Ping said.

"Do you still need to ask me about this kind of thing?" Li Dong frowned, looked at Chen Ping dissatisfied, and said, "You should know that I hate to do what kind of co-branding is the most, at first glance, it is just to make money, a very ordinary thing, but as a result, the price of a co-branding has increased several times or even more than ten times." Besides, the influence of our Oriental Miracle is not higher than theirs? I want to borrow the brand of Oriental Miracle to make money, and I think it is beautiful, if I really want to make money, can I print some clothes and sell them myself? I still need to co-brand with him? It's really a joke. ”

In fact, in Li Dong's view, co-branding is not impossible, but it is absolutely impossible to cooperate with companies with lower brand value than his own.

The king sees the king!

Will be right!

Oriental Miracle is now the absolute top existence in the skin care brand, while SUP is not the hegemon in the field of trendy brands, so cooperating with such a brand is losing the brand identity of Oriental Miracle.

Want to rub off on the popularity of the Oriental Miracle?

No way!

Chen Ping nodded, she used to think that SUP was very good, but now, Oriental Miracle is not known how many times better than SUP, so she is not very enthusiastic about the joint brand, but the next cooperation is very heavy in her opinion.

"Boss, there is also a cooperation, which is with Victoria's Secret. ”

"Victoria's Secret?" Li Dong, who was still pouting, immediately widened his eyes after hearing Chen Ping's words, and asked Chen Ping with great interest, "Is that Victoria's Secret?"

"Yes, it's that Victoria's Secret. Chen Ping said affirmatively, and at the same time expressed speechlessness to the boss's attitude towards the two brands, why did he look disdainful before, but now he is full of interest, doesn't he say that he hates co-branding the most?

"Go on. Li Dong said, even put down the chopsticks in his hand, sat upright, and listened seriously.

"Ahem, that's the case, although Victoria's Secret's annual show is held at the end of the year, but the audition has already begun, some time ago when the Los Angeles store opened, I met with their brand consultant, she said at the time, supermodels have two things are essential, one is Victoria's Secret underwear, the other is the skin care products of the Oriental Miracle, so she herself is very interested in cooperation, and will also invite me to participate in the Victoria's Secret show, I also want to take advantage of this opportunity to further promote the Oriental Miracle, after all, most of the Victoria's Secret angels are supermodels......" Chen Ping gushed endlessly, in fact, she has been thinking about this matter for a while, and recently Victoria's Secret's brand consultant actually wanted to invite her to watch the interview, although she finally politely declined, but the cooperation can be mentioned on the agenda.

Li Dong nodded while listening, just said that Wang saw that Wang will be the general, Victoria's Secret is undoubtedly the top existence in the underwear brand, and her consumer group is also a potential customer of the Oriental Miracle, and the cooperation between the two is definitely conducive to mutual promotion.

"This can be there. Li Dong said to Chen Ping, which can be regarded as setting the tone for cooperation.

"Since the boss agrees, then I will discuss cooperation with Victoria's Secret. Chen Ping said that although the two stores of Oriental Miracle are selling well in the United States, she feels that the market can be even bigger.

"Okay. Li Dong said and suddenly blushed, and the person also twisted, "That, since it's cooperation, can you, cough cough, can you ......" Li Dong slurred, and said for a long time, but he didn't say why.

Chen Ping listened to it, and suddenly laughed, it was the first time she saw the boss so shy, she thought that the other party was an old driver, but she didn't expect to have such an innocent side.

"Admission ticket, right?" Chen Ping said with a smile, "Don't worry, I will definitely ask you for a front row one." ”

"Ahem, since you have such thoughts, then you're welcome. ”

“……”

Chen Ping was speechless.

Pretend, you pretend!

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