Volume 2 Section 71 Our journey is the sea of stars
Sha Zhengyang was stunned by Ning Yuechan's complaining words, and savored it carefully, there was really a bit of meaning in these words.
Tossing, unbearable, these two women dare to say this kind of thing in front of a big man?
Noticing that Jiao Hong's gaze was a little evasive, avoiding his gaze, and her fair cheeks were a little red, it was estimated that this woman had realized the language problem, but Ning Yuechan, the straightforward character of the tiger, was still unaware, staring at herself seriously, waiting for her to explain.
Coughing dryly, Sha Zhengyang subconsciously touched his chin, and then explained with haha: "Tea drinks are actually not complicated, simply put, it is to crush all kinds of tea leaves into a certain degree of powder, which is called tea powder, and the taste, taste and nutrients of this tea powder are still preserved, and can be combined with other ingredients to become a new type of drink, such as jasmine tea crushed and added honey and auxiliary materials to become jasmine honey tea, and green tea is crushed and rock sugar and auxiliary materials are added to become ice green tea ,......"
"Will this product be popular?" Ning Yuechan asked hesitantly, "Is the process complicated?"
"The process is not complicated, of course, it also needs to be blended to try to achieve the best matching ratio, as for whether it is popular or not, it has not been tested by the market, and no one dares to pack a ticket. Sha Zhengyang groaned.
"According to my judgment, the pattern of several large parts of the beverage market will gradually take shape, one is water drinks, such as mineral water, the second is carbonated drinks, such as Coca-Cola, Pepsi Cola and Tianfu Cola, the third is milk drinks, all kinds of fruit milk yogurt, the fourth is fruit juice drinks, and the fifth is the emerging new mixed drinks, such as tea drinks, and some others, the trend of segmentation is very obvious. ”
Jiao Hong and Ning Yuechan were both attracted by Sha Zhengyang's analysis, completely forgetting what had just happened.
Sha Zhengyang's rich and extensive knowledge and keen observation, analysis and judgment ability are all deeply seen by the two of them, but this guy seems to have too many ideas in his head, and they pop up one after another, which is simply overwhelming.
"Not to mention mineral water, we are advancing; carbonated drinks, Coca-Cola and Pepsi are facing each other, and the reputation of Tianfu Cola, a strong local brand, is also very high, so it is not appropriate to enter; fruit milk drinks also have Wahaha and Robust, these pioneers; fruit juice drinks need a solid raw material origin; so I think tea drinks are a good entry point, and Xinhu County itself is one of the most important tea producing areas in Hanchuan, I think it is just right to do this project." ”
Sha Zhengyang's explanation sounded a bit far-fetched, and Jiao Honghu asked suspiciously: "Zhengyang, did you already know that Director Cao was going to Xinhu?
Oops, Sha Zhengyang screamed secretly, but on the surface, he didn't show it at all.
"Sister Hong, the idea of tea drinks has been there for a long time, and even I have been to the Food Biology Research Laboratory of Han University, and I have consulted on the research of tea beverage projects, and they have some research results there, as for Director Cao to go to Xinhu, it is all an unexpected joy, without Director Cao going to Xinhu, Mengxian County and Xinhu will also be one of the sites for our tea beverage project in the future, of course, it may also be Anxiang. ”
Anxiang is also a famous alpine ecological green tea producing area, because the mountain is high and the water mist is heavy, it is the best alpine tea producing area.
Hearing that Sha Zhengyang even went to the Han University Food Biology Laboratory to consult the tea beverage project, Jiao Hong and Ning Yuechan immediately understood that this was a project that Sha Zhengyang had been laying out for a long time, and their hearts were much more stable.
"Zhengyang, I want to ask a question, what will be the future vision of Dongfanghong?"
This question has been bothering Jiao Hong for a long time, and she has also discussed it with Ning Yuechan in private, but there is no answer.
Except for Sha Zhengyang himself, no one knows what Dongfanghong will become in the future.
At first, they only thought that Sha Zhengyang wanted to build Dongfanghong into a first-class wine company, and looking at Sha Zhengyang's every step of the layout, he was indeed moving in this direction.
But when Dongfanghong and the three villages invested in the establishment of the Natural Hall Water Industry and began to make efforts on the mineral water project, Jiao Hong and Ning Yuechan were a little unsure of what Sha Zhengyang's next goal would be.
Now Sha Zhengyang has suddenly put forward a tea beverage plan, which is obviously going to a comprehensive food giant.
For Jiao Hong, she felt extremely excited and shaken, and at the same time there was great pressure and tension.
After the annexation of the county distillery and the county canning factory, the production capacity of Dongfang Red Liquor Industry can quickly exceed the annual output of more than 10,000 tons of liquor, and even reach 12,000 tons.
The capacity that is being expanded on the land between the Hongqi and Dongquan plants will double to 22,000 tons of liquor once it is put into operation.
This is almost the scale of a large provincial liquor company.
If we can follow the layout of Sha Zhengyang and realize the product line coverage of the four major strains of Hongqi Daqu, high-quality Dongfanghong, Dongfanghong aging, and Dongfanghong Guojiao series from low to high, it can be said that Dongfang Red Liquor Industry is already a giant ship in the domestic liquor industry.
Although it can't be compared with giant liquor companies such as Moutai, Wuliangye, and Fenjiu for a period of time, it is not much better than large liquor companies such as Tuopai, Langjiu, Xifeng, Yanghe, and Quanxing.
The rapid expansion momentum of Dongfang Red Wine Industry is so fierce that Ning Yuechan and Jiao Hong, who have been in it and worked hard for it, feel incredible, even unbelievable, but in front of them are real production capacity and revenue.
There will definitely be some sequelae of this snake-swallowing elephant-like expansion, and Sha Zhengyang, who can be regarded as a last resort, seems to have realized this.
Therefore, according to the goal determined by Sha Zhengyang, after completing this round of expansion, it is necessary to stabilize, focus on creating new products and promoting brand building, and no longer simply pursue capacity expansion.
But the goal of the Oriental Red Wine Industry has just been determined, and the mineral water has set off a storm again.
Sha Zhengyang's ambitious market target for the natural hall water industry next year to the year after next year is directly aimed at the two major cities of Handu and Jiazhou in the province, and then Wuhan, Nanjing, Hefei along the Yangtze River and the neighboring Chengdu, Xi'an, Kunming several large cities to achieve early market share.
This grand goal alone is dizzying, and as participants in this plan, Jiao Hong and Ning Yuechan can't help but be enthusiastic.
But the boiling blood here has not yet calmed down, and Sha Zhengyang suddenly threw out such a large-scale tea drink plan, and is even already in contact with Han University, obviously this will be an intoxicating grand strategy.
Jiao Hong and Ning Yuechan both had a feeling of being in it that they were both excited and a little afraid.
I am excited to follow Sha Zhengyang if he can really create such a huge corporate kingdom, as a person at the peak of such a kingdom, he is naturally infinitely beautiful and honored.
But the rise of such a kingdom at such a rapid pace has made them feel a fear of unreality and instability, and once the kingdom collapses, how can they accept such a cruel reality?
Seizing the opportunity today, Jiao Hong finally wanted to ask such a question clearly.
Even if we follow you to fight the country and end up dead without a corpse, at least you have to tell us clearly what our ultimate goal is in the future, right?
Seeing Jiao Hong's fair and beautiful face becoming a little flushed due to excitement and fear, and Ning Yuechan's eyes were shining, and her plump delicate eyes were shining, looking at herself, she seemed to have an inexplicable admiration, uh, maybe it was an illusion, Sha Zhengyang swallowed a mouthful of saliva, and said with difficulty: "Sister Hong, Sister Yuechan, our journey is the sea of stars,......"
Seeing Jiao Hong and Ning Yuechan's puzzled and inexplicable gazes, Sha Zhengyang realized that his thinking had gone astray again, and hurriedly said: "I said it wrong, our goal is to establish a comprehensive large-scale food enterprise group, Dongfang Red Wine Industry is only one of them, of course it will be the core, but like the Natural Hall Water Industry, as well as the future tea beverage project, it should also be one of the members, belonging to a system, but they develop independently." ”
Ning Yuechan was also shocked by Sha Zhengyang's ambition, and subconsciously pressed her full chest that was too excited and fluctuated: "Zhengyang, do you mean that the future will not only stop at the three fields of wine, mineral water and tea drinks?"
"This is just the beginning, anything is possible, but it needs to be seen according to the development. ”
Sha Zhengyang swallowed a mouthful of saliva, wishing that he could replace Ning Yuechan's hands to relieve the other party's mood, but unfortunately he could only think about it.
"I've always believed that the next two or three decades will be the best golden age for China's economy and business, and there are endless opportunities here, and if you can get the timing right, you can take the lead. ”
Shocked by Sha Zhengyang's imposing words, Jiao Hong and Ning Yuechan didn't squeak for a while, as if they were chewing and digesting Sha Zhengyang's declaration of war.
There's so much here.
Sha Zhengyang proposed to build a large food conglomerate, and the hidden ambition is self-evident.
Judging from the momentum he revealed, the Oriental Red Wine Industry is only his first step, and the Natural Hall and even the tea beverage project will soon continue to follow up, the question is that with such a rapid pace and such a crazy expansion, how to stabilize such a situation and keep it from getting out of control?
Sha Zhengyang may have a plan in his heart, but who will implement it?
Now there seem to be only a few people around Sha Zhengyang, Jiao Hong and Ning Yuechan asked themselves, they were all pushed to this position by Sha Zhengyang.
They couldn't imagine what the situation would be like without the man in front of them behind them?