On April 1, the movie "Desert Island Survivors" was released. Previously, in order to promote this movie, Henry decided to use online viral marketing techniques to promote the movie!

"What would you do if you were alone on an island?"

Henry posted this topic to the i-color arh post bar, and then added it to the top, and then, using various vests to leave a message below.

"If I were to be alone on an isolated island, I would sit and die!"

"If I'm alone on an isolated island, I'll build my own boat and leave to find an island!"

"Hehe, if I'm alone on an isolated island, I'll find a savage sister xxoo. ”

"Upstairs is so evil, mind you, it's an island, it's an island, you can go find a sow xxoo. ”

“……”

Subsequently, Henry secretly operated to make the first place in the search ranking of i-color arh a lonely island!

ICQ Chat Soft has set up a short story award based on the hot topic of the island, entitled "If I Am Alone on the Island", and all the short stories are scored by ICQ users, and the top 10 winners will receive prizes ranging from $10,000 to $1,000!!

After a period of fermentation, the topic became more and more hyped, and the major newspapers were not willing to be lonely, and wrote news about the isolated island!

Just when everyone was talking about the topic of the island, all of a sudden, the Internet was full of text introductions and movie posters of "Desert Island", and at the same time, it was directly connected to the IMDB website!

Although people know that it is hype, their curiosity has not diminished at all, but it has become even worse, and they can't help but enter the website and browse the information of the movie!

The IMDB website focuses on promoting the movie "Desert Island Survivors" on the homepage, with text, pictures, and comments. Celebrity revelations, etc., attract people in a variety of ways. And in front of the IMDB theater, a promotional poster for "Desert Island Afterlife" was also posted on the bus!!

The right margin of the ARH search page has been replaced with a poster of "Desert Island Survivors", click in. Go directly to the IMDB website booking system.

Nicholas Shopping Network launched a campaign on the homepage, spend $300 or more, get a movie ticket verification code for "Desert Island" on the IMDB website, subscribe to the movie through the IMDB online booking system, and enter the verification code. You can get a free movie ticket!!

By giving away the movie verification code, users can learn how to book tickets on the imdb website and develop consumption habits! In the future, users who want to go to the movies may use the imdb online booking system!

Of course, in addition to the great publicity done on the Internet, in reality, there can be no less in reality. The crew members have to participate in various variety shows on TV every once in a while to increase their exposure, and at the same time. It's to make a name for the movie!!

Finally, as of April 1st, the number of bookings on the IMDB online booking system has reached 120,000, which has shocked many people, if a movie ticket is $8, it will be nearly a million box office!

You know, some movies don't have a million dollars at the box office!

Besides, IMDB online booking is still a very new thing, although it is very trendy. But many people have never even been on the Internet, let alone how to book tickets! Now there are only 120,000 people who have booked tickets, and there will definitely be more in the future! Then, the proportion of the box office brought by online ticket booking will be larger and larger!

Under a series of propaganda. People are already looking forward to the movie "Desert Island Afterlife".

On the day of the release, the ticket hall of the cinema was almost lined up, and the audience who booked tickets online could bypass the queue and go directly to the door of the movie screening hall to enter a set of "numbers", and then they could enter the movie!! two networked machines and keyboards for verifying numbers were specially built at the door of the screening hall. The mouse, LCD monitor, and console are similar to a personal computer, but they look more high-end, and at the same time, the machine has a voice.

The user input is correct, and the machine emits a sweet woman's voice: "Welcome, I wish you a happy movie!"

If the user makes a mistake, it will prompt: "Sorry, you entered the wrong number, please log in to the email query!"

These voices are not electronically synthesized, but recorded by someone and then made into mp3 format. It's only two sentences, but it looks hanging, doesn't it?

Just now, after an audience member who booked tickets online lost the numbers, he was about to enter the screening hall, and a person called out to him in confusion.

"Hey, aren't you buying a ticket?"

"I've already booked tickets online, so I don't have to buy any more tickets!"

"Booking online?"

"You don't know? It's the IMDB website, they have an online booking system, and you can book tickets for upcoming movies in the cinema! After you book your tickets, the website will send you an email with a set of numbers, and when you enter the screening room, enter this set of numbers, and you can go in and watch the movie! Hehe, the price of online booking is one dollar cheaper than in the implementation!! is your ticket price 9 dollars?"

"That's right, my movie ticket is $9!"

"Hehe, it's better to book tickets, it's not only convenient, but also cheap!"

"IMDB website, next time I'll check it out......"

Soon after, the movie begins, with Tom Hanks playing the male protagonist Chuck, a system engineer at Nicholas Express, who has little time to spend with his girlfriend Kelly because he is a super workaholic, so their relationship is in crisis. On a business trip, Chuck's small plane crashed, he was stranded on a resource-poor desert island, when he lost the convenience of modern life and the interaction between people, the only purpose of life is to survive, his outlook on life gradually changed, when he found that the pressure of life disappeared suddenly, he began to reflect on the purpose of life, and finally for work, feelings, and even life itself have a new experience and understanding.

The general plot is like this, and a lot of the content in it is promoting the Nicholas Express Company. First of all, before the plane crash, Chuck was very conscientious at Nicholas Express, and the whole company was also running well, showing a thriving state!

After the plane crash, countless packages fell into the sea, Chuck risked his life, jumped into the sea, picked up the packages one by one, and sorted them up, showing the superb professional quality of the employees of Nicholas Express!! this desert island is poor in resources and does not have enough food and water. But several shots in the film shift to a mountain of packages, thus giving a hint that there must be something inside!

Food?

Headwaters?

Clothes?

However, as an employee of Nicholas Express, you must have professionalism and professionalism, and would rather starve to death than touch the contents of the user's package!

The spirit of Nicholas Express is fully embodied in the actor Chuck!

The whole movie is simply an image promotional film for Nicholas Express, but despite this, the movie is still wonderful and touching. Tom Hanks's performance simply shocked the audience, especially the one-man show on the desert island, which almost brought this person to life, and he was the Oscar winner!!

In fact, after the film screening, people praised the movie and recognized Tom Hanks' performance, and the word of mouth of the whole movie exploded!

On the IMDB website, Desert Island Survivors has a rating of 9. 5 points, and the box office is even more amazing, with 10 million dollars on the day!!

By the next day, the number of IMDB online bookings had increased dramatically, and it used to take two weeks to book 120,000 tickets, but now it is adding 100,000 in one day. The box office on the second day was even higher than the first day, reaching $13 million, and experts analyzed that the movie "Desert Island Survivor" may exceed $100 million within a week!!

(To be continued.) For mobile phone users, please visit http://m.piaotian.net