Meeting room in the Soaring Tower.

The heads of the various first-level and second-level departments of Lingxiao Pavilion gathered together.

Lin Xiao walked in from outside the conference room.

Lin Xiao smiled and sat down on the main seat.

"You must be wondering why I didn't ask my assistant to tell you what the topic was at today's meeting. ”

"Before that, I would like to review with you the development of our Soaring Court company......"

"Originally, Lingxiao Pavilion was just an artist studio, dedicated to myself, and there were only 3 employees in the entire studio at that time, me, Xiaohong, and Sister Xiao. ”

"In the most difficult days, we did everything, I went to the advertising agency to create ideas, sell ideas, shoot creative ads. ”

“......”

"Yesterday, when I was chatting with a friend, I happened to see a public service announcement on TV, and that friend teased me, now you are a big man, a big boss, public service announcements, I'm afraid it's hard to catch the eye, right?"

It's just a joke, but it's a fact. ”

Then she asked again, hey, it seems that you Lingxiao Pavilion hasn't published a public service advertisement for a long time, right? Yes, listed companies, everything is performance-oriented, public service advertisements or something, and you can't make a profit, what are you doing with that?"

"On a whim, I looked for a few public service advertisements made by previous companies on the Internet, and saw a few messages......"

"Bang!" Just when everyone was a little confused, Lin Xiao suddenly slapped on the table.

"Don't forget the original intention, don't forget the original intention, this message makes me feel ashamed!"

"What is not forgetting the original intention?"

"Yes, we are now a listed company, the first stock in Huaguo's entertainment industry, and the entertainment industry stock with the highest market capitalization......"

"Public service announcements? That thing doesn't make money, bidding? Just send a few new people to do a perfunctory thing. ”

"Hehe, this is the first stock in Huaguo's entertainment industry, this is what we advertise every day, our Lingxiao Pavilion is a socially responsible enterprise, don't you feel blush?"

"I admit that I have been negligent in this regard, but what about you, all of you?"

"Why hasn't anyone found out about this?"

"We are the first stock in the entertainment industry in China, how many pairs of eyes are looking at us, waiting for us to make mistakes, but we are lying on the credit book and complacent, feeling that our performance is invincible in the world, we are the strongest, and we are the best......"

"And then, if a company is only left with the pursuit of money, it is doomed!"

"And now, our Lingxiao Pavilion is such a company, everything looks at money, I am deeply disappointed in this!"

"Since when did we forget that we are not just a film and television company, we also want to be a role model for all film and television companies, and we are the model for doing this? CCTV's public service advertisement bidding invitation, sending a few new people to perfunctory?"

"2 years or 3 years, on TV, on the Internet, on the market, countless companies have launched countless public service advertisements, but in this, there is only the lack of Lingxiao Pavilion, the first share of our Huaguo entertainment industry, how do you feel at the moment? Anyway, I am deeply ashamed at this moment!"

Lin Xiao's words caused the entire conference room to fall into silence.

Yao Ding sighed in a low voice, Xiao Jie felt ashamed, the presidents of other departments also looked at each other, and Chen Hao, the president of the advertising department, was even more red, it was shame!

Because although he didn't want to admit it, in fact, as Lin Xiao said, the advertising department of Lingxiao Pavilion was indeed after the listing, basically everything looked at money, and everyone was thinking about how to achieve high performance, and they didn't think about anything else at all.

Even Chen Hao himself, when he received CCTV's public service advertisement invitation, felt that it was a thankless task, not to mention that if he was not profitable, he might lose money, and if he did it well, it would not be of much use, but if he didn't do it well, he might lose Ling Xiaoge's face.

But it has never been considered that PSAs themselves cannot be measured purely by monetary benefits.

So he was very ashamed, he was also an old minister of Lingxiao Pavilion, but he ......

After Lin Xiao finished speaking, he leaned back in the chair and stopped talking.

Yao Ding and Xiao Jie, the two company giants, glanced at each other, and then Yao Ding coughed.

"This is not Lin Dong's negligence, but my own negligence, I am the president of the company, but I did not find out that this is a huge disadvantage to the company......"

Lin Dong's words made people suddenly, we have been committed to becoming a comprehensive entertainment and cultural enterprise, and it is also an enterprise with a strong sense of social responsibility, and it is obvious that we have not done enough before. ”

"Mr. Yao, Lin Dong, I ......" Chen Hao stood up with a look of shame, as if he wanted to take responsibility.

However, he was stopped by Lin Xiao and said: "Today I am not here to hold anyone responsible, but to change the atmosphere of the entire company, responsibility, everyone has it, and when problems are found, it is not to think about who is responsible first, the primary purpose is how to solve the problem." ”

"We are a listed company, but because we are a listed company, we will be focused by more people, and any decision-making mistakes will be infinitely magnified, so for the public service advertising plan, I think, we can't just let the advertising department implement it. Xiao Jie groaned.

"Public service advertising, the main core lies in the word public welfare, not for the purpose of profit, which is obviously contrary to our company's current system, but we can not ignore its meaning and value, as well as the impact on our Lingxiao Pavilion, so, I think, we need to give more prominence to public service advertising, not simply let the advertising department blindly implement. ”

"I propose that the company set aside a special fund for the production of non-profit projects, including but not limited to public service announcements, micro-films and other non-profit projects. Xiao Jie proposed.

"Mr. Xiao's proposal is very good, what do you think?" Yao Ding nodded.

"I think it's really important to separate non-profit projects, which on the one hand can highlight the effect, and on the other hand, it can also free up the hands of various departments. ”

"I propose to set up a public welfare project department, and take out in detail the number of public welfare projects that our company needs to produce every quarter and year, and then allocate them to each department for implementation. ”

"Yes, it should be ......"

In the end, the company passed a resolution to establish a public welfare division, which will be fully responsible for all non-profit projects of the group, including public service advertising, social welfare, public welfare micro-films, donations and charity, etc.

"Is CCTV's public service advertising bidding over?" Lin Xiao asked again.

Chen Hao shook his head and said: "This quarter is over, and the winning bid is Hanxing Media." ”

Speaking of this, Chen Hao looked ashamed, because this time CCTV public service advertisement bidding, Ling Xiao Pavilion, Chen Hao just asked a few newcomers to do advertising planning, in fact, it was just perfunctory.