After the premiere of "Arrow of the Sun", Lin Xiao couldn't help but shake his head.

Although he also admires Li Zhongzheng's attitude towards the movie, the length of more than 3 hours is really too long!

If "Arrows of the Sun" were the kind of technologically revolutionary film, then perhaps the length might still be a plus.

But obviously, although the special effects of "Arrow of the Sun" are very good, they are far from groundbreaking, but the length of the movie is indeed groundbreaking.

It's just that this will obviously affect the box office of "Arrow of the Sun".

In fact, Cao Yang and Huaying also wanted to persuade Li Zhongzheng to re-edit this, but Li Zhongzheng refused without saying a word.

After the premiere of "Arrows of the Sun", the reputation of film critics and the media was also quite good.

"The most special effects of domestic films, "Arrow of the Sun" brings people the ultimate visual enjoyment!"

""Arrow of the Sun" is the longest film in the history of Chinese films!"

"Li Zhongzheng directed the new film "Arrow of the Sun" to create a new chapter in the mythological epic of China!"

"Director Li Zhongzheng has been sharpening a sword for five years, and "Arrow of the Sun" pulls a bow and shoots an arrow, and the arrow points to the summer file!"

In terms of audience word-of-mouth, because only a small number of audiences watched the movie at the premiere, and they were all senior fans, it was naturally well received!

On the film and television library, the score of "Arrow of the Sun" has reached an unprecedented 10 points!

Although this must be related to the public relations of Huaying and Zhengyang Film and Television, this is also a routine often used by many movies.

Of course, this is only a premiere, not a screening, and if it is a large-scale screening, it is not so easy to operate word-of-mouth.

After all, you can PR critics and the media, but you can't get thousands of viewers together.

In terms of the publicity and distribution of "Arrow of the Sun", Zhengyang Film and Television also opened up this time, and directly opened up 200 million yuan of publicity funds.

For a while, the whole country was full of news about the upcoming release of "Arrow of the Sun", as well as all kinds of press releases touting "Arrow of the Sun" and Li Zhongzheng.

In fact, in the name of Li Zhongzheng, on the first day of the release of his movie, the box office will inevitably explode, and what really depends is the follow-up audience reputation.

In terms of film scheduling, although "Arrow of the Sun" is inevitably criticized by some theaters because of its long duration, it is still significantly higher than "Robot Wall-E" in terms of film scheduling.

In the early morning of the evening of June 1, the two films at 0:00 officially began to be released online.

"Arrow of the Sun" got 52% of the first-day film schedule! It is enough to prove that Huaying's publicity and distribution ability is still second to none, of course, this is also related to Li Zhongzheng's name.

Although "Robot Wall-E" has a good reputation, it is an animated movie after all, and it is a movie directed by Li Zhongzheng, so only 38% of the films are scheduled on the first day.

During the same period, these two films were newly released, and the other films only divided less than 10% of the schedule.

For the promotion of "Robot Wall-E", Lin Xiao and Sanle still use conventional publicity routines.

In fact, the promotion of "Robot Wall-E" is not low at all.

Although word of mouth is very good, the publicity must keep up, otherwise, it will be difficult to maximize the effect.

So, Vali and Eva began to go online and offline.

Major shopping malls began to appear in real life Eva and Vali.

On the Internet, there are more and more reports related to "Robot Wall-E".

And Lin Xiao naturally couldn't be idle, so he took Vali and Eva's voice actors, etc., to start the promotion of the movie.

On the same side of "Arrow of the Sun", several leading actors, director Li Zhongzheng also began to promote it nationwide.

Neither side has resorted to any unconventional tactics.

On the one hand, there is no need, and on the other hand, it can be regarded as a tacit understanding between the two sides.

June 1, Children's Day.

"Arrows of the Sun" and "Robot Wall-E" were officially released nationwide.

Compared with the publicity of "Arrow of the Sun", "Robot Wall-E" has no choice but to Lin Xiao himself.

Lin Xiao took over a talk show from Phoenix Video, and the name of this talk show is "The Voice of Light and Shadow".

The host Li Jing is a well-known and veteran host in the industry.

With Lin Xiao's current identity, it is naturally impossible to be on any program, and he chose this show because Li Jing, the host, has a good reputation and is quite popular in the industry.

And in this show, the host Li Jing is very able to grasp the proportions and will not embarrass the guests too much.

"Why did you suddenly think of making an animated film like 'WALL-E', which is different from the previous 'Kung Fu Panda' and 'Despicable Me'? We all know that the sequel has a much higher probability of success than the original, and things will be much simpler. Li Jing asked.

"Actually, the movie "Minions" has also been established, and I made "Wall-E the Robot" because I like this story very much, so I want to share it with you. ”

"Will the production of animated films be more difficult than live-action films? You know, at present, there are not many companies in China that can really come up with Hollywood animated films, as far as I know. ”

Lin Xiao thought for a while and shook his head: "Actually, that's not the case, now as far as I know, there are many animated films produced by animation companies in China, which are not much worse than Hollywood animated films in terms of technology." ”

"Of course, making an animated film, it does not mean that everything will be fine if the technical reserves are enough, and there are indeed many difficulties in the process of making animated films. ”

"For example?" Li Jing was very patient.

"WALL-E the Robot can be said to be a more unconventional story, because WALL-E is different from the main character in other animated films, it can't speak, and it can't make any obvious facial expressions, so we need to think about how to show what he is thinking through its behavior, or the electronic voice it emitts, or through these, to express its emotions, whether it is happy, sad, lonely, lonely, etc. ”

"Yes, but in the end you did a good job, I watched "WALL-E the Robot", although WALL-E has no expression, no language, but I can clearly guess his emotions. Li Jing nodded.

"So, did you think about the market before making this film? After all, there is a lot of uncertainty in such a film. Li Jing asked.

"When making animated films, it's actually very difficult for us to do some market research because it's hard for us to make assumptions about the age group of people who walk into the cinema, we can just say that we try to make sure that what we make is what we are happy with. ”

"Of course, there is a risk, in fact, when this idea was first proposed, many people were puzzled, Vali is different from the Minions, although the Minions can't speak, or rather, no one understands what they say, but the Minions themselves are not the protagonists in "Despicable Me", so to speak, the Minions can be popular, which is the clearest market research given by the film "Despicable Me". ”

"But Vali is different, it obviously doesn't have the same pleasing appearance as the Minions......"