As soon as Chen Yongren woke up the next day, he rushed to the production studio of Beijing Film and Television Company and began to start post-production of the film.

Although the entire filming of "Infernal Affairs" has been completed, post-production is the key, and if the post-production is not good, no matter how good the shooting is, it can be cut for you, so post-production can be described as the top priority, after all, it is his first film, and Chen Yongren is not at ease to hand it over to others to edit, so he will do it himself.

The most critical work in post-production is editing, Chen Yongren in his previous life Before directing his first movie, it can be said that he had done all the work of the crew, let alone editing, so this time he will edit out a version of "Infernal Affairs" that is even better than his previous life.

In fact, at the beginning, Chen Daqi was a little surprised when he heard Chen Yongren say that the post-editing of the movie was done by himself, after all, he studied directing, so he persuaded a professional to do it at that time, but when Chen Yongren gave him a hand, Chen Daqi said: "Yongren didn't expect you to even edit, you are a person who specializes in eating this bowl of rice can't make your money."

Chen Yongren replied: "No, no, you can still earn it, mainly I have done everything with the crew before, and this is my first movie, so I should do this work myself." "I thought to myself that I was a plug-in genius after all, so this little thing would not be worth mentioning at all.

After that, he began his editing work. The editing of a movie is very important, and movies without editing are just one shot after another, and they need to be edited to make them coherent and vivid.

Editing is the second creation of the movie, so in terms of the current situation in China, Chen Yongren is not at ease to hand it over to others to edit, and he can only rest assured that he will complete it himself.

The editing went smoothly and was completed in two days, but there are more than just editing and many projects for a movie.

Dubbing, this is simple, directly handed over to Beijing Film and Television Company, after all, Chen Yongren is not omnipotent, as long as the key levels are controlled, the rest will be completed by professionals.

The post-production of the film is being carried out in an orderly manner, although the other work is completed by professional staff, but Chen Yongren still has to look at them one by one to ensure that nothing goes wrong, and the post-production of the entire "Infernal Affairs" was completed on December 24, 2013, and got the dragon mark The next step is the promotion of the film.

Although the popularity of "Infernal Affairs" has been very high from the beginning of filming to the present, and there are many topics, the publicity still needs to be promoted, this money cannot be saved, and everyone on the streets and alleys knows "Infernal Affairs".

Different publicity and distribution have different market repercussions to the movie, so after completing all the post-production of the film, Chen Yongren came to Chen Daqi's office, "Uncle Chen's movie has been made, do you have any arrangements for the promotion of the movie" After all, the publicity is still a bit deep for Chen Yongren, and he doesn't understand it very well, so he still has to ask Chen Daqi.

In this world, the current domestic private film distribution giants are, Huayi, which started by making movies, and Guangguang, which relies on entertainment information, Wanda relies on theaters to dominate one side, Ali Pictures has become a major giant with strong capital, and another capital giant is Tencent Pictures, these five film companies are currently the five giants of Huaxia film enterprises. Although Chen Daqi's Beijing Film and Television Company is relatively a local snake in Beijing, it is a bit insufficient to look at the whole country, so Chen Daqi plans to pull one or two giants in to do it together, after all, Beijing Film and Television Company is a film and television production-based company, and its distribution capacity is still not as good as that of the five major distribution giants.

said to Chen Yongren, "Yongren, regarding the promotion and distribution of the movie, I plan to find one or two joint distributions, do you have any ideas about which company to cooperate with, and the movie schedule?"

"I plan to set the movie schedule for the Spring Festival on the first day of the Lunar New Year, as for the publicity, you can consider Wanda and Guangguang, after all, Wanda Cinemas accounts for 30% of the domestic cinema chains, and the marketing of Guangguang is doing a good job" Chen Yongren thought about it and said to Chen Daqi

That night, an invitation letter was sent to this company to watch the film, and "Infernal Affairs" was the most talked about Chinese film in the last period, and all the companies knew about it, so when these two companies received the invitation, they didn't have to think about it and sent someone over.

At nine o'clock in the morning the next day, in the small screening room of Beijing Film and Television Company, the heads of the two companies and Chen Yongren and Chen Daqi were watching "Infernal Affairs", when they watched it, the heads of the two companies, including Chen Daqi, felt shocked, after all, Hollywood has watched a lot for so many years, but only this Chinese film can be made so excitingly, it is no worse than a Hollywood movie, I believe that this movie will be a big hit after it is released.

After a few people watched it, they went to Chen Daqi's office, and Chen Daqi said, "Mr. Wang, Mr. Li, you have all watched this film, I believe you all have the bottom in your hearts, we plan to release it together with the two of you, I don't know what you two think"

Wanda's Mr. Li looked at Chen Daqi and said, "Chen Dong has got a general, this film will definitely be a box office hit, it is foreseeable that after the release of this film, Chinese films will usher in a new era"

Mr. Wang of the light also responded, "Our mainland film market is getting better and better, but Chinese films have not improved, although they have won many awards in international Chinese films, but the box office has been pressed by Hollywood movies, this time "Infernal Affairs" will definitely create a miracle"

Subsequently, the tone of the joint distribution has been set, with Beijing Film and Television as the mainstay, supplemented by Guangguang and Wanda Film and Television.

Regarding the agency issuance fee, the proportion of agency issuance fee is generally 5%~15%. If the producer is unable to bear the publicity and distribution costs, and needs to be paid in advance by the distributor, the cost ratio is 12%~20%, and if the minimum distribution is guaranteed, the distributor will get greater benefits.

The box office of a movie must be deducted from taxes before it can be shared, and the shareable box office accounts for about 92% of the total box office. If the box office exceeds 600 million, 0~3% of the intermediary agency fee will be charged, and the remaining part is almost 91% of the total box office.

And for this money, theaters and theaters have to raise 55%, and producers and distributors have to take 45%. Therefore, the account-sharing income attributable to the producer and distributor is about 40% of the total box office.

The issuer mentioned 12% of this part of the revenue. After deduction, the producer only receives 35% of the original total box office, so a film can only be profitable if the total box office does not take into account other revenues.

However, the world's production companies can get 50% of the total box office, and the remaining 50% will be taken by the state as a film development fund, and the theater chain will take a part of it, and then pay a part of the tax, and the rest will go to the theater.

This sharing ratio is a little more money than the original, that is, the producer gets a little more money, and the theater gets a little less, that is, if the box office of Infernal Affairs can reach 500 million, Beijing International Film and Television Company can get 250 million.

So after everything was negotiated and the contract was signed, a frenzied propaganda began. The two giants plus the three companies of Beijing Film and Television have launched their full efforts, and the publicity momentum is very huge, basically everyone knows that the controversial film "Infernal Affairs" will be released on January 22, 2014, the first day of the Lunar New Year.

Chen Yongren cut out the trailer of the film and handed it to them, and the three companies put it on major platforms.

Secondly, it is a large-scale print advertisement, and huge posters are posted in major shopping malls and cinemas, bus station advertising platforms and other places.

Then there is the topic of communication, but the topic has not stopped since the film was opened, so it doesn't take much effort to do this.

In fact, the propaganda is to put it bluntly, it is to find a few points, and then blow it to death, blowing until you don't believe it but want to see it, and "Infernal Affairs" has too many points to blow, whether it is the rivalry between several major actors, or the film with the largest investment amount in the history of Chinese films, and it is also the first time that Chen Yongren is so young that the director is whether the blockbuster is made with a lot of water and other topics, the already popular "Infernal Affairs" has reached the point where no one in the world knows the king after the crazy publicity of several companies.

Everyone is looking forward to the release of this movie, but most of them are looking forward to the failure of this movie, after all, such a big production is directed by a graduate student, not only is it too child's play, but it is just a joke at all, the media can say that black is white, almost all the media are rubbing the popularity of "Infernal Affairs", but most of them are not optimistic about this movie...

He said that no matter the wind or rain, it is better than a leisurely stroll, and "Infernal Affairs" is still carrying out various marketing promotions as planned...