Oriental Red Wine Industry will usher in a marketing war at the end of the year, and it is a respite period from July to October, and the only important thing is the layout in the northeast, but Mao Guorong and a group of people are familiar with it, and it is fine.

In November and December, Lao Cui's concerts were contacted several times, and it was also a marketing and promotion war in Shandong, Zhejiang, Qianjing and other provinces, and it was also the final layout in 1992.

Sha Zhengyang also received news from Yanjing that the China Cancer Foundation planned to invite Lao Cui to hold a concert in Yanjing, and they would be responsible for coordinating the specific procedures.

This is an opportunity and a breakthrough, and the Oriental Red Wine Industry has no hesitation to participate.

Holding a concert in Yanjing is of great significance to Lao Cui, which means that the ban period in recent years is gradually thawed.

The same is also unusual for Dongfanghong, this is the capital, but also the shopping mall of the battleground, in Yanjing marketing hit, it means that Dongfanghong finally from the local to the country.

At that time, including Sha Zhengyang and Ning Yuechan, they will personally participate in the arrangement and layout of this marketing war.

The rest is the tea drink project.

Sha Zhengyang from the Handa Food Biology Laboratory has already taken Ning Yuechan into contact twice, and some basic details have been negotiated.

Of course, according to Sha Zhengyang's conception, a simple iced green tea variety is definitely not enough.

Sha Zhengyang also put forward a series of new product development ideas such as iced black tea, honey jasmine tea, and honey grapefruit tea.

This has also aroused great interest from the Henda Food Biology Laboratory.

Without him, Dongfanghong is willing to contribute funds to fund their research, and is also willing to sign an agreement to purchase research results, such a similar customized solution is very suitable for research units like Handa Food Biology Laboratory that lack sufficient funds.

Some people pay money and provide research directions, and at the same time, after the research successfully achieves the goal, they will also pay a certain reward to buy out the research results, which is almost a drought and flood to ensure income.

Whether it is Hanchuan University or the biological food laboratory, it is a good thing to see this happen.

Sha Zhengyang has not yet figured out who will undertake this project, and it is also a question of what kind of way this project should be done.

The mineral water project is a joint investment of Hongqi Village, Dongfang Village, Sanlian Village and Dongfang Red Wine Industry, so what about the tea beverage project?

Oriental Red Wine Industry wholly owned?

Or bring another company in, such as the state-owned Xinhu Tea Farm?

Sha Zhengyang felt that he was afraid that Xinhu Tea Farm did not have the courage to do so, of course, if Cao Qingtai strongly supported it, then it was another matter.

Only take one step at a time.

Thunder had a phone call, saying that he had been paying attention to the Shenzhen Stock Exchange, it is said that the stock market in Shenzhen is very hot, and he got the news that Shenzhen will draw lots to buy new shares in August, which is a very exciting thing, but Thunder also said that he is not very interested.

Thunder's phone call evoked Sha Zhengyang's memory, and the Shenzhen lottery fraud incident also shocked the whole country at that time, almost causing an uncontrollable mass incident, and later temporarily added 500,000 lottery tables to press this matter.

However, I have to admit that drawing lots to buy new shares is indeed a good business at this time.

But for Sha Zhengyang, he didn't have much interest, it was too time-consuming, and it required a lot of manpower, there was no need for this, he wanted to get rich, and there would be too many opportunities in the future.

Sha Zhengyang is more and more optimistic about the role of Blue Sky Airlines, a driver, and has been immersed in the circle of Sinicization General Factory for so many years, so that Blue Sky Airlines' EQ, IQ and network experience have been greatly improved, and now it has shown its advantages as soon as he takes over Haizheng Transportation.

A few days ago, Lantian Airlines and Sha Zhengyang met again, specifically talking about the issue of opening up the water and land transportation of Jiazhou Port, and Sha Zhengyang also fully supported it to open up this route.

Once this joint is opened, the transportation cost of goods from Dongfang Red Wine Industry to Hubei, Anhui, Jiangxi, Jiangsu and Shanghai can be saved, not to mention, and it can also allow Haizheng Transportation Industry to obtain a very stable source of goods, which will add a force to the formation of a more stable cooperative relationship between the two sides, and this will be beneficial to both parties.

When Sha Zhengyang began to take over the Hongqi Distillery, the idea he made had begun to gradually take shape, like the development momentum of the Oriental Red Wine Industry and even his earliest expectations, and the mineral water project was just that, and the tea beverage project was triggered by the inspiration and moved by the times.

If the pattern is formed with the wine industry as the core and the water industry and tea beverage projects as the two wings, then a huge food group empire will basically take shape.

Throughout the early to mid-90s, the whole of China is basically out of the stage of material shortage, as long as you can grasp this opportunity, in product quality, production capacity and marketing to maintain a good balance, then you can't make money or not, to complete the initial primitive accumulation will depend on the past few years.

For Sha Zhengyang, it is important to build an enterprise group, but it is more important to cultivate a group of people who "belong to themselves".

It's not that Sha Zhengyang is narrow-minded and can't see people who are stronger than himself, but now people with strong abilities are not something they can afford, or they can't obey their orders.

And after witnessing the experience of leading them to start a business together and rise together, people like Ning Yuechan, Jiao Hong, Mao Guorong, Gao Baishan, He Wei, and Ning Yuefeng have witnessed their experience of leading them to start a business and rise together, and their belief and recognition of themselves make them more willing to accept their own views and opinions.

What I need now is a group of people who can implement their opinions without reservation rather than being skeptical of their own opinions, relying on their own memory and insight, so that they can unswervingly implement and implement their own plans, and only by winning success first can they be qualified to talk about other things.

The food industry is not what Sha Zhengyang values, but I have to admit that the food industry is currently the most capable of completing the original accumulation.

The extremely high profit margins in the liquor industry, the high cash flow brought by fast-moving consumer goods such as mineral water and tea drinks, and the profit margins are also not low.

Without strong capital support, if you want to realize the industrial dream in Sha Zhengyang's mind, it is a luxury, even if he has the memory of his previous life.

Again, if you don't have enough political capital to support it, even if you have money, you can't do anything about it.

One is indispensable.

Tianfu Cola, Arctic Ocean, and Asian Soda were acquired by Pepsi and completely smothered, can you stop it?

Xiangxuehai, Mejiajing, and Vitality 28 are the same as these national brands, can you reverse it?

The tragic war of the VCD industry, full of smoke, once became the country's first electronic industry, infinite scenery, can you afford to fight?

The result is that foreign companies such as Philips, Siemens, Scober, and Deyi have made a lot of money with key core technologies and production capabilities, can you change it?

In that era, could you say and judge who was right and who was wrong?

Just like the death of chips and mobile phone systems more than 20 years later, can it be changed?

In a word, there are too many regrets, Sha Zhengyang can't do without capital resources and political resources if he wants to reverse, he needs enough capital resources that can be controlled for himself, and in the area of political resources, he can only rely on his own efforts, this is his goal.

China has never lacked scientific and technological talents, nor businessmen and entrepreneurs who can operate, and even later on, there is no shortage of capital and resources, but it lacks a combination of wise people and resource controllers who can bring these resources together to change the world.

Sha Zhengyang hopes that he can do that in the future, or that he can have the ability to gather these elements to make up for everything he was afraid of in his previous life, instead of simply being a high-level official, how much money he makes, and how many women he sleeps with.

Sha Zhengyang has too many ideas, but he is not going back to decades of Internet resentment, he knows very well that to solve all this, it is necessary to accumulate and pave the way from all aspects bit by bit, from industry to capital, from channels to talents, from connections to resources, all of which are indispensable.

The kind of good thing that thinks that you can come easily with a little knowledge and ability, and that others will bow their heads when they see you, does not exist at all.

Foreign capital is not a tiger, but you should not treat it as an object that can be picked up at will, you have to fight with it, cooperate and compete.

He is now accumulating various resources through the process of building Dongfanghong, including capital and channels, as well as talents and connections.

Judging from the current situation, the accumulation of capital and channels is good, and the network is okay, but the accumulation of talents alone is not enough.

Those who can enter Sha Zhengyang's eyes, Dong Guoyang and Hu Wenhu are not counted, after all, they can only be limited to the liquor technology industry, and what he needs is generalists.

Jiao Hong is now his most optimistic, and his abilities in all aspects are quite balanced and comprehensive, compared to Ning Yuechan and Mao Guorong, they are slightly inferior.

Ning Yuechan has the spirit of hardship and is willing to learn, but after all, she has been in the village and Hongqi Distillery, and her knowledge is still narrower, and the time is too short, and she needs to be further polished, while Mao Guorong is mainly focused on sales and is not very familiar with production and administration.

Gao Baishan can barely be taken into sight, but Sha Zhengyang feels that Gao Baishan's understanding is slightly worse, not as good as Ning Yuechan, maybe there is no problem in the early operation of the mineral water project, and when the company really grows bigger, can it still be competent, Sha Zhengyang is very skeptical.

If there is an opportunity, Sha Zhengyang hopes that people including Ning Yuechan, Gao Baishan, Ning Yuefeng, and He Wei can take some time to go to the university to recharge their batteries and study for more than a year on a completely full-time basis, instead of the kind of short-term training, only then can they really improve their abilities.

It's just that under the current circumstances, this idea can only be a luxury, but Sha Zhengyang hopes that after the end of next year, after several major plates have taken shape, these people can take turns to learn and recharge.

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