Separated from Han Shuangrong, Kong Linglong and Cui Ning came to the hotel room, Kong Linglong first said sorry:

"Brother Cui, I'm sorry, I didn't bring my phone tonight, I haven't been able to contact me, I saw the phone, hurry over to pick you up, fortunately nothing happened."

"It's okay, I think the police here, too, are very cute" Cui Ning motioned for Kong Linglong to sit down, "It's all fate, you come out to pick me up in the middle of the night, you are from the Lingzi generation, it is the 75th generation, your generation is very big."

"Do you also know our genealogical lineage?" Kong Linglong was a little surprised, "Our generations are now 11 generations apart, and now there are 69 generations of ancestors, and the youngest generation below has 79 generations of Youzi generations, I am considered to be the oldest among young people."

"What are you doing in Fucheng?"

"I am a civil servant, and being a civil servant in a small city is also a family arrangement" Kong Linglong replied very honestly, "Listen to my grandfather, you are in the cultural industry, and the business is very big, learn more from you."

"I am a service for the enterprise, I used to work in Hailan, and the "Cui Ning Look at the Watch" in charge of brand and advertising is a little late, do you still have to go to work tomorrow?"

"I'm going to work, but it's okay" Kong Linglong also looked at his watch, "Grandpa told me to take care of you, I don't know what else you have to do."

"I'm fine, I'm just coming to see the market this time, and I'm going to go to Taicheng tomorrow."

"If you're not in a hurry, I'll introduce you to a few friends tomorrow, and count it as your peers."

"Is it an advertising agency? or is it a business?"

"It used to be an enterprise, you should know that the most famous enterprise in our Dongshan Province in the first two years has the highest advertising investment in Longguo TV."

"Oh, are you talking about Qinchi Liquor?

"It's him, I'm with him tonight, I didn't bring a mobile phone for the convenience of talking, after the failure of the Qinchi wine, he is now going to start a new business, lobby friends everywhere, and then find a bank loan, but because of the previous things, anyway, there are all kinds of resistance and obstacles, since you are here, you are also an expert, I will meet him tomorrow, maybe you can talk about something."

When it comes to Qinchi wine, two or three years ago, it could be said that it was a household name.

The liquor industry in Longguo has always been an industry full of "shooting stars", and the bold Dongshan Province is the largest province in the country in terms of liquor consumption, and its drinking etiquette culture and form are dizzying, and it has also created a miracle of more than 100 counties with more than 100 liquor brands.

In the legends of other provinces and cities in the Dragon Kingdom, the style of similar Wu Song's three bowls is basically a true portrayal of drinking in Dongshan Province, and drinking wine and eating meat in large bowls is also in line with the temperament of the people of Dongshan Province, especially the average height is often more than 1.8 meters, and a "good man song" that spreads all over the streets and alleys has really become a brand song of the people of Dongshan Province.

In the early 90s, there was a meteor called "Qinchi" that was particularly dazzling - starting from an obscure small distillery in a small county town in Dongshan Province, it developed into a brand-name enterprise with annual sales of more than 1 billion yuan...... And Ji Chuankong, who was the director of Qinchi at that time, was once praised and sighed as a legend of a generation.

In the mid-90s, he became the benchmark king of Longguo TV, which meant becoming famous overnight. On November 8, 1995, Ji Chuankong, on behalf of Qinchi Liquor, won the "crown" with 66.66 million yuan at the second bidding meeting of Longguo TV, and at that time, Qinchi's sales were only about 100 million yuan.

In 1996, after winning the bid king, the annual sales of nearly one billion yuan made Qinchi and Ji Chuankong fall into madness, and of course, they also became a thorn in the side of many liquor brands across the country.

On November 8, 1996, Qinchi successfully defended the title of "Standard King" at a sky-high price of 320 million yuan. But Ji Chuankong's dream of "driving into a Santana on Longguo TV every day and driving a luxury Aodi" did not come true. Due to the failure to translate economic benefits into development stamina in a timely manner, after the "blending incident" was exposed by the media in early 1997, the lack of public relations for the crisis caused the sales of the piano pond to plummet.

Since then, a generation of standard kings has been in a slump and finally disappeared from the media's field of vision.

As an expert in the industry and a native of Dongshan Province, Cui Ning knows that Qinchi has not gone bankrupt, and he still owes tens of millions of loans to the bank, and Ji Chuankong, who resigned as the factory director, is naturally also a person who is not willing to be lonely, and in the liquor rivers and lakes, Ji Chuankong has the status of the rivers and lakes, and he is not willing to retire for life in a small county, and it is inevitable to do something.

Around noon the next day, in a hotel box, Cui Ning met the legendary Jianghu hero Ji Chuankong. This almost fifty-year-old Dongshan man still has a loud voice and a spirit of not admitting defeat, and the kind of energy that guides the country makes people have to admire that he has been the king of bids.

In addition to Ji Chuankong, Kong Linglong, and Cui Ning, there are also several friends from local banks and liquor factories in Fucheng, which shows that the mark of liquor on Ji Chuankong's body cannot be erased, and drinking wine and tasting wine has become an important part of his life.

"This is the liquor brand in Fucheng?" Ji Chuankong sniffed, and then used a small wine glass to look at the external performance of the wine, such as hanging cups and drawing wires, and continued to say his wine scriptures:

"Actually, later I also knew that the media only played a role in fueling the fire, the key is to offend our peers, our sales are too good, the profits are considerable, those who have been doing it for decades are absolutely unbalanced in the psychology of the enterprise, they said at the internal meeting that they would do whatever it takes to pull our Qinchi down, so there was a later incident of reporters going undercover in the county to investigate.

"However, the key is that we are still messing up ourselves, and consumers and the public have no ability to distinguish, blended wine is not necessarily bad quality, bad quality wine, and puree wine, fermented wine may not be the best wine, liquor culture in addition to the so-called tradition, the atmosphere of drinking, the pleasure of mood, the concept advocated by the wine itself is also part of the wine culture.

You look at Western wine, according to the culture of our dragon country, wine is the fragrance of aging, so the price of wine is also jaw-dropping, a bottle of wine produced in Europe is often tens of thousands of hundreds of thousands, from a scientific point of view can not prove that it must be healthier than our liquor, so our liquor still has a lot of price space and brand space.

Qinchi is not dead, of course my heart is not dead, I am now just like the legend of the outside world, I am doing some liquor agents, there are millions of profits every year, I am living a good life, Qinchi's bank loan is a corporate loan, not my personal loan, so I don't have too much pressure.

But...... I still have dreams, my wife, including my friends, also persuaded me, saying Lao Ji, you are almost 50 years old, you have experienced ups and downs, and you are not short of money, so why bother tossing again?

If you want to talk about people, there is always something, like fire, you don't know why it exists, but if you touch your heart, you know that it is still burning there, it has never been extinguished, and it will become the sun one day."

Kong Linglong raised his glass:

"Mr. Ji, and President He, the director of my own Kong, and Brother Cui from Longdu, is also a famous brand marketing master, who was originally the minister of the brand department of Hailan Group, and now he is a brand company by himself, everyone gets together is fate, let's go first!"

"Walk one by one"

"Mr. Ji, Lao Ji, what do you want to do next? How to do it? Just talk about it, see how the brothers can help you, how to participate?" The speaker was Kong Demeng, the director of a local Confucian distillery in Fucheng.

"Director Kong, the failure of Qinchi is not only a matter of one brand, but also the liquor of the entire Dongshan Province" Ji Chuankong drank a glass of wine and sighed:

"In the past two years, whether it is the Confucian series of liquor, or several brands such as Langyatai, Jingzhi liquor, Lanling liquor, Gubeichun, etc., have been greatly affected, so I feel that I have a responsibility, I want to use my life's energy to revitalize our liquor industry, especially the liquor in Dongshan Province, to return our Dongshan Province liquor to a clean slate, the most important thing is to make a well-known brand out, Xiao Cui, you are also a brand expert, do you think there is a chance?"

"There must be a chance," Cui Ning toasted:

"Mr. Ji, you must be soberly aware of why Qinchi failed, whether it is competitors or the media, it is just fueling the troubles, the key is that there must be products that can really be used.

This includes the quality of the product, the culture and the brand, and the Western wines you just mentioned, in fact, they are really famous all over the world because of their winemaking technology, technology, and the advantages of the region of origin, not just because of the low yield or the taste that represents it.

Although we feel unfair about the sky-high price of foreign wines, if you really understand the winemaking, as well as their technology and equipment, as well as the high requirements for grape planting, you will understand that their requirements for quality are indeed better than what we do, so Western wine has gradually become the mainstream of society, while our liquor has not been able to enter the international market.

Mr. Ji, as for the operation of funds and brands, you should not only stare at your friends and circles, but also go to Longdu more, if you really solve the quality problem of liquor from the cellar, technology and origin, and be able to gather the corresponding technical and sales personnel.

I assure you, capital is not a problem, I have friends who are brothers, they have the most powerful investment companies in China, we are a deep cooperative relationship, capital is not a problem, including Mr. Kong, you are also seeking capital cooperation in recent years, welcome to Longdu to find me, I will connect the capital side".

"Oh, yes, Xiao Cui, the people who came over from Longdu spoke really atmospherically, and the feelings were good" Ji Chuankong raised his glass, "I have to toast you with a cup, good things come in pairs, I salute you two cups, our fellow drinks, it's a pleasure."

"And me, I, Kong Demeng and Lao Ji, took the time to visit Mr. Cui in Longdu."