Chapter 143: Changeable

Things in the world are so impermanent, Zhou Shi originally thought that his love would have great twists and turns, but he didn't expect it to be so calm. Wang Xirui broke off contact with Zhou Shi, just a promise she made to the "Queen Mother", and she believed that this little difficulty would not be difficult for Zhou Shi.

It was really difficult for Zhou Shi, but it gave him his first indulgence. Celebrities, especially first-line stars, still have a fatal temptation for him, why do so many rich people marry celebrities, the male psychology is too complicated. In fact, Zhou Shi is quite good, at least he knows a little about how to make stars, although it is still in its infancy, it is not difficult to create a few stars. Aside from top stars like Mike Jackson, it's not something that can be done by being rich and powerful.

After several twists and turns, Zhou Shi finally came into contact with the most influential emperor superstar of the last century. Although he has billions of assets, all of them are not easy to realize, and this emperor superstar is obviously a little depressed now.

Zhou Shi and their various promises such as moral ideals and whitewashing could not get the response they deserved, and finally reluctantly chose to sponsor. The two companies have a total of $3 million in sponsorship, how many tweets per month, how many YouTubes, and other corresponding terms of cooperation.

Fortunately, he doesn't chase stars, and when he sees Mike Jackson, he doesn't have the reaction that fans should have, and he also has the feeling of being an idol shattered, this black genius with albinism is not recognized by both ethnic groups, and it is understandable that he was framed by Sony and no one helped. After all, there was no self-media at that time, there was no way to know the truth about many things, and influential TV stations and newspapers were basically controlled by several giants. No one mentioned that it was obviously normal for Mike Jackson to speak.

In order to create hot events, Zhou Shi deliberately asked Li Junxin, who had been promoted to the second-in-command of the Starlight Film and Television Propaganda Department, to come to the United States to do technical exchanges and guidance. However, they are not the main candidates for this operation, and in order to avoid possible risks, it is obviously necessary to make several layers of protection.

With Jackson opening Twitter, after a few days of preparation and information collection, soon there were truths and conspiracy theories about the Jackson ** incident on Twitter, Sony Music and Sony Group were in cahoots, and the relevant Twitter information about seizing Sony Music shares and other music copyrights was intentionally disseminated, and even Sony Music was ready to bankrupt Jackson. Then there are rumors of killing Jackson directly and then seizing the shares. Various thriller headlines and secrets have emerged one after another, attracting a lot of attention from portals and traditional media.

Some people have also started to sign up for YouTube's music promotion program, and many people are still willing to try it without paying money. Everyone chose a few that felt good and promoted them. The effect will definitely be there, and if you want to make a big hit, you need luck and the strength of the singer.

A video of Mike Jackson's practice was finally uploaded online, and Twitter promoted the message. A dozen hours later, YouTube reached its peak, with more than 30 million video views in a single day.

At this time, Twitter's rejection of Google's $2 billion acquisition suddenly spread, and public opinion was suddenly attracted and covered Michael Jackson's limelight.

Google is crazy, and YouTube's founder is stupid, which is the typical view of the acquisition in Silicon Valley.

"The technology that YouTube employs is not difficult, so the barriers to entry are not high. With the recent creation of many similar sites, YouTube doesn't seem to have any strategy to resist or detract from entry incentives for potential entrants. A magazine reporter

Some analysts still question YouTube, saying that it has not yet found a real monetization model, and because people upload, watch, comment and download for free, YouTube's advertising revenue alone still can't make it even its profit and loss. The company pays between $900,000 and $1.5 million per month for servers and bandwidth, and can lose $500,000 per month.

It was also pointed out that YouTube may face a series of risks such as violating the relevant copyright laws of the United States. In addition to still being subject to accusations such as "YouTube infringement", YouTube is also facing a series of management problems, such as its Chinese-American chairman, Zhou Shi.

Also: YouTube's technology isn't difficult, so the barriers to entry aren't high. Recently, many similar websites were born, such as DailyMotion, Veoh, Revver, Metacafe, LiveVideo, etc. In the face of potential entrants, YouTube doesn't seem to have any strategy to resist or detract from entry incentives. And when competitors make it difficult to grab people from themselves, YuTube does not take corresponding measures.

In the face of all kinds of ridicule, Zhou Shi was indifferent on the surface, and secretly asked people to put forward on Twitter: YouTube is the second largest search destination after Google, YouTube's market share in the online video market is larger than Google's market share in the search market, online video is more attractive to brand advertising than other online media, and YouTube's dominance in the online video market will bring Google a large amount of advertising revenue in the future. Now the biggest cost of running Youtube is bandwidth, and the bandwidth issue is not a heavy burden for Google. Google knows the potential of Youtube best. At the moment, Youtube is using Google Adsense, and how much money can be made each month, except for Youtube, Google knows best. Now Google only gets a portion of Youtube ads, and when you take it for yourself, all the ad revenue is Google's.

No matter how the hot spots of society change, Twitter and YouTube are the beneficiaries, and Zhou Shi was once again interviewed by some major newspapers, such as the New York Times, the Wall Street Journal, and the Washington Post.

"What prompted you to invest in YouTube?"

"When I was in Baidu, I promoted the first Internet entrepreneur conference in the mainland, in which I saw an Internet video entrepreneurship project, but it was rejected, I also considered a lot of video websites, and then because of the copyright issues of China's Got Talent, I needed to go to the United States to publicize, and I needed the assistance of video websites, so I chose YouTube among many websites" Zhou Shi

"What is it that makes YouTube so successful?"

"It may be that we have been discovering and sharing a more beautiful world, and insisting on becoming partners with more creators, so that more audiences can enjoy this beautiful world in the simplest way."

"Why do you reject Google's acquisition, many people say that this is a very good price, and the future development of YouTube will be much smoother"

"First of all, it's not that I refuse, it's our collective decision. After a few discussions, we felt that we were all still young and needed to give ourselves more time, and maybe we could do more and better and even create more miracles. "Zhou Shi

"Don't you want to fail? YouTube is facing a lot of problems right now, including bandwidth and copyright issues. Do you have the confidence to handle these things?"

"We will use our best efforts and the greatest sincerity to solve all the problems we encounter now, we will increase research and development efforts, introduce better technical testing measures, adhere to the policy of win-win cooperation, and jointly negotiate to deal with copyright disputes. "Zhou Shi

"What do you think of your competitors and who do you think is the biggest threat to you?"

"I haven't thought about it carefully, we've always insisted on doing our best, leaving the rest to all internet users to vote for, and their choice is the final result"