Chapter 400: Hunger Marketing

“…… If you like it, you can book in advance, please wait for the notice of our store for the specific arrival time......"

Zhang Ni looked at the bulletin board in front of the counter of Oriental Miracle Skincare Products, and her mind was in chaos.

Completely booked?

Didn't you just start booking two days ago?

Didn't you say there were 200 sets? Didn't you say there were 1,000 bottles?

Gone so soon?

That's a bottle of skin care products for 5,000 yuan, not a mobile phone, not clothes, maybe it will be used up in a month or two, when did the consumption level in Shanghai become so high?

Zhang Ni looked at the long queue in front of her, and thought to herself, since they are all booked, what are these people still lining up? Could it be that they didn't see the bulletin board?

She couldn't help but walk to the counter, look at the salesperson inside and ask, "Beauty, do you still have a miracle series of skincare products here?"

"Sorry, it's not booked. The salesman said apologetically, "If you want to buy it, you can make a reservation tomorrow, or wait for the announcement from our store." ”

"Then these people ......" Zhang Ni pointed to the long line, which seemed to say: since the reservation is empty, why are these people still queuing here?

"These are all customers who have booked before, received a notice yesterday and came over today to pick up their skincare products. The salesman said.

Yes?

Zhang Ni was stunned, these people are all customers who have booked before?

That's too hot, right?

Zhang Ni's heart couldn't help but begin to regret it, when she came a few days ago, she was obviously able to make a reservation, and she was able to get it today, but because she didn't think about which one to choose, she also felt that there must not be many people who bought skin care products for 5,000 yuan a bottle, so she left, but who would have thought that the sales of Oriental Miracle skin care products would be so hot.

Could it be that it's all childcare?

It's not uncommon for the store to find a childcare and create a kind of hot sale scene.

But soon, Zhang Ni shook her head, because usually, childcare is some elderly people, and the vast majority of the people queuing up here today are young people, and many women are wearing famous brands and dressed fashionably, how can it be childcare? Where can I find so many childcare with donkey bags?

It seems that today is a trip for nothing.

Zhang Ni took out her mobile phone, took a photo of the team, and couldn't help but complain on Weibo, only to find that many people on Weibo were posting photos, not only in Shanghai, but also in Beijing, Guangzhou, and Chongqing......

A skincare product only, as far as it goes?

Zhang Ni thought about it and nodded affirmatively.

As for!

The more so, the better the skincare products that represent the miracle of the East.

It's not like a dozen, dozens or even hundreds of Internet celebrity foods, even if it's not delicious, you should try it, and you don't have much money anyway.

But the miracle series of skin care products is different, 5,000 yuan, and the target is a woman who loves her face a lot, if it is not good, can you buy it? This is not a matter of trying.

I must buy it.

Looking at the long line, looking at the people who had already bought them, and their faces were happy, Zhang Ni thought to herself.

I'll be booking tomorrow.

……

"Boss, look, this is a live picture sent from franchise stores all over the country!" Chen Ping showed her mobile phone in front of the boss and looked at the pictures one by one.

This was taken by the employees of the franchise stores in various places, all of them lined up in a long line, and its hot scene even became a hot topic on Weibo.

Li Dong's reaction was very calm, because he believed in the efficacy of skin medicine, compared with the magic medicine advertised in those small advertisements, he was a real miracle drug, even if it was made into skin care products, it was still a miracle medicine in essence, and the miracle medicine would have the efficacy of the miracle drug。

"Boss, the following news comes that many stores have booked out the miracle series of skin care products before they go on sale, will we ship more to each store next time?" asked Chen Ping with a smile.

Last time, there were 200 sets per store, but it was not her idea, but the boss instructed that only 200 sets would be sent to each store each time, and only when they were sold out, they could apply for delivery from the company.

Li Dong shook his head when he heard this.

"Ah, why?" asked Chen Ping, puzzled.

With the production capacity of the factory, it is easy to produce tens of thousands of bottles of the Miracle Series every day, so why not supply enough at one time? After all, now that the market has opened, there is also this demand below.

"What about those who graduated from the University of Finance and Economics, and don't even understand this?" Li Dong said calmly, "This is called hunger marketing, I know that it is selling very hot now, but it can only be regarded as a small reputation, if you want to make it bigger and become a household name, you must let the person who buys it always maintain an urgent and eager mood, and the satisfaction after getting it will also make consumers have a certain good impression of the product and brand......

Chen Ping suddenly realized when she heard this, in recent years, the hottest game of hunger marketing is several major mobile phone manufacturers, but I didn't expect the boss to use this method in skin care products, in this industry, this method is usually rarely used.

Of course, hunger marketing must be based on sufficient confidence in its own products, and the miracle series undoubtedly has such capital.

"For the miracle series, as long as the monthly shipment of 80,000 bottles can be guaranteed, the most important thing for the company at this stage is to open the market of ordinary consumers, so we must focus on publicity and sales in the Oriental series, you go to contact the major supermarkets in China to see if you can station, we can not always be high, but also have a certain mass base. ”

80,000 bottles?

It seems like a lot, but this is for the whole country, with the company now in the first-tier and second-tier cities to build 40 direct stores, on average, a store can get 2,000 bottles, 400 sets, you must know that a few days ago suddenly out of stock, the company shipped 40,000 bottles of miracle series at one time, only in the past few days, basically sold out.

80,000 bottles?

No, it's too little!

According to the boss's meaning, one more shipment this month is enough.

"Yes, boss!" After understanding the boss's thoughts, Chen Ping suddenly brightened up, and secretly sighed that the boss is the boss, which is completely different from the bosses she met before who saw money.

It is also the most rare thing that the boss can stay calm and do what he thinks at all times.

……