Evening.

Mu Lan finished his inspection and returned to the car.

Sitting on the leather seat with his eyes closed, he let out a long breath.

Two meetings were held this morning, and in the afternoon, three new real estate sites of the group were inspected one after another.

It's physically and mentally exhausting!

"I don't have a party tonight, send me home!"

As soon as he commanded the driver, Mu Lan turned on the seat massage function and was ready to sleep well.

But if you want to sleep, it's not easy.

In the eyes of outsiders, she is Bai Fumei, who was born in a famous family and has a wealthy family.

In the eyes of employees, she is a high-ranking and powerful CEO.

But who can understand how tired and hard she is?

As a listed company, it is responsible for tens of thousands of employees and hundreds of thousands of shareholders.

What is she responsible for?

Performance, of course!

The performance is booming, and the group can continue to make profits, which is naturally happy.

But the question is......

The boom in online shopping has led to a weakening of the department store business.

Strict regulatory policies have led to a sharp drop in the profits of the real estate business.

The two businesses that used to be the most profitable are now not making money or even losing money.

What does Mu Lan take to ensure the double growth of performance and profits?

Fortunately, in the morning meeting, Wu Hui assured that several communication projects would definitely be won.

Buzzing~

The phone vibrate, and Mu Lan opened his eyes with a slight frown.

At this point in time, could it be that someone made an appointment for dinner?

Glanced at it and hurriedly connected.

"Dad, it's not dawn over there, is it? Why did you call me all of a sudden?"

On the other end of the phone, Mu Luo snorted heavily.

"I just got up for morning exercises, and I received a call from Lao Lu, and I almost didn't die of anger by the lake!"

"Ah, what did Uncle Lu tell you to make you angry like this?" Mu Lan asked anxiously.

Mu En said angrily: "Don't you know? Our group has been on the news live twice a day, and it is about to become the first hot search......

After Mu Lan listened, he instantly stopped sleepy.

The whole person was a little confused.

As soon as you hang up the phone, you can find the news video clip that has gone viral.

In the picture, a garbage sorting volunteer is being interviewed by reporters.

People look familiar, as if they have seen it somewhere.

But his conversation with journalists......

Reporter: "You were fired from the company just because you threw garbage by mistake, how do you feel?"

Man: "I don't have any feelings, it's my fault that I didn't sort the garbage, and the company thinks I'm not suitable for dismissal, so there's nothing wrong with that." ”

Reporter: "Then why don't you go to find a new job and come back as a volunteer after you lose your job? ”

Man: "If there are mistakes to correct mistakes, only by doing small things well can we do a good job!" Besides, I don't feel hard, maybe I can still make money by sorting garbage and recycling in the future!"

Reporter: "You really want to open up! What do you want to say to everyone in terms of garbage classification?"

Man: "Everyone has a responsibility to protect the environment!" In addition, waste batteries, expired medicines, cosmetics, etc., are thrown away and disposed of early, and leaving them at home will cause endless trouble!"

……

Mu Lan was patient and watched the entire news video.

Think again about the news from the previous morning......

In a flash.

Mu Lan felt that this matter was not so simple.

At first glance, the matter is simple.

is a small citizen, after being expelled for throwing garbage by mistake, he decided to reform and take the initiative to become a garbage sorting volunteer.

But is it really that simple?

First of all.

The contrast between the two news before and after is very effective.

In the eyes of people, throwing the wrong garbage is a trivial matter.

This man will change his mistakes when he knows them, and he is optimistic and cheerful, which will inevitably win people's sympathy and recognition.

On the contrary, if the employees throw the wrong garbage, they are afraid of affecting their own reputation, and they will be criticized for making too much of a fuss and being too unkind.

Secondly.

It's true that this man is a small employee of a subsidiary of the group, but how can he be on the news live twice a day?

Tianhai TV, is it opened by his family?

If he really has to be rich, powerful and have a background, why should he be a small clerk?

So behind this incident, someone must be helping him.

At last.

The Group's revenue from various businesses in the current quarter is not good, and the quarterly financial report to be released soon is bound to be ugly.

If the performance is not good, the stock price will definitely fall.

And will this news event be a precursor to malicious shorting?

Mu Lan's willow eyebrows tightened.

With dark eyes, he looked out the window blankly.

After hesitating for a moment, Mu Lan sent a message back to his father, and then called Wu Hui.

As soon as the phone was connected, Wu Hui showed a strong desire to survive.

"Mr. Mu, listen to me, Su Yang is a poor boy in the countryside, he is still young and vigorous after graduation, and he was fired by me, so he was on the TV news again......"

The corners of Mu Lan's lips raised slightly, and he sneered: "If he is really a poor boy, can he be on the news twice a day? Even me, or even my entire Mu family, can't afford to call Tianhai TV casually, right?"

"I ...... This ......"

Wu Hui was instantly speechless.

After two seconds of silence, Mu Lan reminded:

"It's too late. If you go to recruit him back, he will refuse in public, but he will let our group be slapped in the face for the second time, which will be even more embarrassing!"

Wu Hui hurriedly said: "I know this, I can't pull down my face and beg him to come back! And Mr. Mu, you reminded you right, someone must have deliberately used the topic to play and want to stink our group, after all, Su Yang's poor boy couldn't bear to call the TV station!"

Mu Lan snorted coldly: "Don't be a poor boy, don't forget, you are also from the countryside, and there are many outstanding employees in the group, all of whom are from the countryside!"

Wu Hui hurriedly smiled: "It's not Mr. Mu, I don't mean to look down on rural people, I'm just referring to Su Yang's stinky ...... This kid doesn't have a strong background, and he's also being used as a pawn and being used!"

Mu Lan said in a light tone: "Since you know that he is being used, then don't trouble him again, keep up with your projects, if there is any mistake, don't blame me for being ruthless!"

Wu Hui immediately swore loudly: "Don't worry, Mr. Mu, if I can't handle those projects, I don't need you to squeak, I'll leave by myself!"

"That's good!"

Mu Lan hung up the phone and immediately called the public relations department again.

Maintain the reputation of the group, deal with crisis events, and do a good job in public relations...... This is the responsibility of the PR department.

The group is in the news twice a day, just in time for the garbage sorting boom, and the negative news will definitely continue one after another.

How to calm the turmoil and eliminate the negative impact?

Mu Lan must find a way to prevent the situation from getting worse and make his father, who is on vacation abroad, even more angry.

However......

I don't know if I don't ask, and I'm shocked when I ask.

The PR department is already busy.

After the end of Tianhai TV's evening news broadcast, this incident quickly exploded on the Internet.

The small staff made small mistakes in their lives, but they were miserably fired from the big group!

Just this point is enough to make countless office workers indignant and hateful.

In addition, the promotion of garbage classification is a hot topic that has been widely discussed recently.

And losing your job because the garbage is not sorted is strange enough and gimmicky enough.

Other than that.

In the information age, traffic is king.

In order to attract attention, various news media and self-media will quickly capture hot events, interpret and report in various ways, and rapidly expand the influence of events.

And so.

In addition to the reports broadcast by major TV stations, there are many articles on the Internet that have exploded and made people crazy to reprint them.

"Poor guy threw the wrong garbage and was fired!"

"If you throw the wrong garbage, you'll be fired!"

"Does everyone in Tianhai Shengli Group know how to classify garbage?"

"Garbage Sorting - Start with Being Dismissed!"

……