"For a movie like "Super Body", the audience's word-of-mouth represents everything, so you don't have to care too much about the critics..."

"But it's awards season!"

"Don't worry, the critics are busy fighting with Harvey and don't have time to care about your movie!"

Zhang Junsheng was a little surprised: "... Harvey?"

Scarlett Johansson gave him a strange look: "Yes, after the release of "The Artist", Harvey was on the same page as a bunch of film critics, don't you know?"

"He's going to have a war of words with film critics?

“… He can do anything for Oscar!"

All right...

After the release of "The Artist", it was criticized by critics in various ways, saying that it was a 'grandstanding, Oscar-worthy film!', or 'it is not something that should be praised for being a showman, and the Oscars should be wary of this type of movie!'

Everyone knows that "The Artist" is for the Olympics!

The film is a tailor-made gift for American Academy of Film voters, with an average age of nearly 60: black and white, silent, simulating the gestures of Hollywood classics, with a simple logic and just the right length...

The Oscars are conservative, and the elderly judges are always nostalgic for the past.

But critics feel they have a responsibility to guide the audience!

Harvey tore them head-on...

At this time, film critics in North America are divided into two groups, one group of people admires "The Artist", and the other group thinks that "The Artist" is stinky shit...

It's so noisy, how can you have the spare time to criticize a commercial film?

……

In the auditorium of Fudan, "Super Body" shared and exchanged some films with teachers and students.

Everyone is very interested in Zhang Junsheng's "Super Body"...

In today's era, if you don't admit it, you are a hero based on the box office!

If the box office is good, you are a super director, and if the box office is bad, no matter what the movie is, you just can't do it!

To give a very realistic example, screenwriter Xie Xiaodong + director Wang Jing from "I Am a Vegetative Man" to "Ten Thousand Arrows Pierce the Heart" and "Da Ming Tribulation" have always been known as the "conscience of the industry" of mainland films, but unfortunately after the fiasco of the cooperation "Da Ming Tribulation" in 2013, no works have been released for several years on both sides.

The box office of "Super Body" was close to 300 million in the first weekend, and 120 million on the second day of its release, creating a record in mainland film history.

Not only that, the North American box office of "Super Body" reached $48 million in the first weekend;

$160 million worldwide!

Airborne first!

"I didn't expect it to sell so well, which shows that the market needs such a big-budget commercial film!"

"Critics' word-of-mouth... Film critics in our country can't read commercial films..."

"I admit that the movie "Super Body" did not meet the standards of an excellent movie, especially after "Tangshan Earthquake", everyone has different expectations for me, in fact, objectively speaking, if the director of "Super Body" is replaced by other directors across the country, they may give applause and encouragement, but I can't!"

"Superbody is of course a science fiction movie, and it belongs to conceptual soft science fiction..."

The conversation was very cheerful, until the end of the student question session, a boy with glasses stood up: "Director Zhang Junsheng, don't you think that a director should have his own artistic pursuit? A director, if he does not have the heart to pursue art, he will be quickly eliminated by the audience!"

The host wants to control the scene: "This classmate, please don't get excited..."

Zhang Junsheng smiled: "Let me explain!"

"In fact, "Super Body" is a standard commercial film. Goddesses, special effects, serial car chases, how can I look at an absolute big-budget popcorn movie, but what it wants to tell is a very mysterious proposition.

In essence, these two are contradictory!

If you want to leave a name in film history, then go into the esoteric, throw away all commercial elements, and only focus on the theme of brain development, from human experience to human experience, emotions, including the psychology of facing the universe and all things, so that "Super Body" will definitely become a movie that many people brag about.

However, this is a big production with an investment of more than 70 million US dollars, and most of the viewers who buy tickets don't care much about the so-called mysterious setting, what they want to watch is very simple, special effects plus fights..."

Before Zhang Junsheng could finish speaking, the student immediately answered: "So, you mean that the audience's appreciation level is not enough?"

"No, I didn't mean that at all, I mean audiences all over the world have been brainwashed by Hollywood, and people don't want to watch some esoteric movies..."

"A lot of people say that cinema is the seventh art, really?"

"I've asked Spielberg before, and I've asked him, 'As a director, how do you break through the shackles of money and unleash the heart of art?' and guess what he said?"

He said: This is impossible, because movies have to cost money, and there is no movie that doesn't cost money. ”

"I asked him again, what about Schindler's List?"

"He said that the movie was made for himself, and he didn't care about losing money!"

"I'm not at the point where I don't care about losing money!"

"When I get to that point, I will definitely make a movie that I like and you don't like to watch!"

The boy looked down and thought for a long time, then replied, "So, you're making a movie for money?"

Zhang Junsheng was very calm: "... That's right, commercial films are all box office-only, and the whole world is the same!"

“… In addition to art, film is also a business, and if it is a business, it must make money. Of course, movies were obviously not born just to make money. A lot of people forget about that. ”

The latter sentence is addressed to the teachers on stage.

"I'm different from most film investors, most of the money we make continues to flow to mainstream films, and on the other hand, we have set aside enough money and energy to invest in filmmakers who are really creative and have a unique charm. ”

"Because a rich and diverse market possibility is the premise for a healthy ecosystem to continue. ”

"Then why don't you want to make some particularly literary films?"

"Didn't I say it, I'm a mainstream filmmaker, I won't shoot niche themes!"

“… But, you..."

"This classmate, please sit down!"

The host finally spoke...

This is called the inconsistency of the three views...

Some people think of cinema as art, others as commodities.

That's right, the movie itself has both of these attributes!

However, it is very stupid to have to look at it separately.

……

Fudan's propaganda was exposed on the Internet, and a bunch of people scolded the student, and there were also people who supported him for daring to insist on his own views...

Anyway, for a whole week, there was only one "Super Body" on the market, which was dominant, directly occupying 70% of the film schedule.

In addition to paying attention to the box office on the first weekend and the results after that, Zhang Junsheng also listened to the assistant.

"Super Body" publicity continues......

If a movie wants to go far, in addition to loyal fans, passers-by are also very important.

There are many fan-oriented movies that often go high and low, and even collapse in blood, it is because the quality of the movie is not up to par or loses the popularity of passers-by, when the director and other main creators lose their popularity, they will inevitably be rejected by the market.

Zhang Junsheng's popularity has always been very good, coupled with the fact that he has always ensured the quality of the movie, he has also formed a personal brand and market appeal, not to mention the two heroines of "Super Body" itself, which has great box office appeal.

Many people think that the big sale of "Super Body" is a realization that Zhang Junsheng has been accumulating credibility!