Relying on Lao Mouzi's appeal alone, "The Great Wall" will definitely not be able to win such a high box office on the first day.

But with Yuehua's publicity, it's different.

With the development of the film industry to the present, publicity and promotion are becoming more and more important, even in the Hollywood film industry, the smell of wine is afraid of deep alleys.

The most direct result of insufficient publicity and distribution is that the box office is not ideal, and the box office is not satisfactory, which will seriously affect the peripheral income of the film.

"The Great Wall" was the first to open overseas, and it was a big success at the word-of-mouth and box office, which directly affected many ordinary audiences.

In addition, Yuehua directly said before a bunch of public accounts made trouble, '"The Great Wall" uses Chinese actors as the first perspective, and Duan Yihong and Matt are cute and tied for the protagonists!'

'The first big-budget co-production in Chinese film history!'

'Zhang Yimou's work of three years of silence...'

At the same time, Aiming Eye launched more than one million ticket supplements.

Yuehua also held test screenings for "The Great Wall" one after another, and invited representatives of the eight major commercial cinema chains, and the response of "The Great Wall" was good.

Representatives of the eight major commercial theaters and fans who participated in the preview screening all thought that this was a monster movie with excellent entertainment effects!

Of course, the professional film critics who participated in the test screening did not have very high evaluations, and bluntly said that they lacked soul...

Looking for a soul from a commercial film?

So what is the soul of Avatar?

In fact, on the day of the movie's release, there was an official account that said in a rhythmic manner, 'The Great Wall is a white-supremacy Hollywood monster movie, reflecting that Yuehua, Zhang Yimou, and Zhang Junsheng are pro-American in their bones!'

Then hire a bunch of water armies to brush up on bad comments in major forums, directly targeting Zhang Yimou!

"Zhang Yimou is a cultural traitor! By betraying the nation and the country to curry favor with foreign masters, depicting foreigners as so tall and tall in the movie, and dwarfing the Chinese in various ways, can you have a good conscience?"

"The national teacher is pro-American in his bones, and he believes in the West and Hollywood, and if you watch his movies again, can you see much of traditional Chinese culture? ”

By the way, Zhang Junsheng was also scolded: "Have you found out, "The Great Wall" is actually a tool launched by Zhang Junsheng to launder money!"

"Zhang Junsheng has long been an American, and "The Great Wall" is a tool to help his American master make money!"

Anyway, posting anonymously, there are so many water armies here, and the law doesn't blame the public...

Of course, there are a lot of good reviews.

"The standard Hollywood popcorn is cool and hilarious, so it's quite satisfying, and it definitely meets expectations!"

"It's the kind of popcorn movie that we know we're going to see, but we're still shocked when you see it. ”

"I don't understand why someone gave one star, this film is excellent!"

"I can't get used to seeing some double standard dogs, Zhang Yimou's reputation abroad is very high, his contribution to the spread of Chinese films around the world is really not something that ordinary people can imagine, I don't understand why Chinese can subjectively express their dissatisfaction without even watching movies because of something they don't like or don't understand, completely deny the works of their own country directors, and the words are still very uncultivated!"

What's there to understand, because people collect money.

Of course, some of them are because they want to be a maverick!

……

Shenzhen market publicity.

The reporter first asked Zhang Yimou.

"What is the proportion of special effects in "The Great Wall"?"

"At least two-thirds of the way, thirteen months later. ”

"Since "Hero", your work has become more controversial among the audience, and you have listened to a lot of criticism, which ones do you think you can accept, and which ones do you want to refute?"

"There are 10,000 criticisms, and now I can't pick it out and say it's too high-minded, I don't think it's necessary. After the times have changed, we are just going with the flow, we are learning to survive, we are learning to adapt and transform. Not in terms of elegance and vulgarity, it is a natural process for us to hone and master the adaptability of diversity. ”

"All these accusations are small questions, you don't want to be burdened by them, and you can't answer specifically for a certain voice. Why bother? Do your own thing. First of all, don't think too highly of yourself, don't feel how great and amazing you are, you are just an ordinary director. Then do what you should do in the tide of the times, what you can do and what you can do. Take every movie seriously and make it well. ”

Zhang Junsheng interjected with a smile: "Talking about business, box office, the public, and ornamentation to "Alive"; talking about profoundness, reflection, criticism, nation, history, and responsibility for "The Great Wall" is what these people are best at!"

Zhang Yimou continued: "China has not established a good criticism system, and China does not have a good team of film critics. In the process of the rapid development of this industry, these voices have also rapidly been grouped and profited, and they have all been dispersed. There are also those who have been bought, those who are specially touted, those who have stinky feet, everything. In addition, it is now the era of self-media, which is even more chaotic. It's a pity that there is everything. In my opinion, we have never established a good system and mechanism for film criticism. ”

"There are many people on the Internet who say that "The Great Wall" has been maliciously smeared by the water army, do you think so?"

"I don't know much about things on the Internet, you can ask Junsheng!"

“… There is indeed a phenomenon of malicious criticism, "The Great Wall" IMDB score is 7.2 points, the eye score is 9.4 points, and the Douban score is only 6.2 points, this is obviously criticized, I still think that the mainstream movie-watching groups around the world should have the same opinion on a commercial film!"

"The official account of the overseas edition of "People's Daily" said that 'Douban and Maoyan movie scores are facing a credit crisis, and bad reviews hurt the film industry', what do you think about this?"

Zhang Junsheng waved his hand: "I saw what you said, but I still don't believe that this is the opinion of the People's Daily!"

"When will the People's Daily have an overseas edition? Will it have an official certification and seal? Can Xinhuanet and People's Daily represent official opinions? A few reporters can use an official account to call the overseas edition of the People's Daily? Xia Ke Island is Xia Ke Island, don't pretend to be "People's Daily!"

"The box office of the movie is very important, but it is impossible and does not need to be a face project, and it will "grow substantially" every year - whether it will increase or not, and how much it will grow, should be determined by the market.

Acknowledging that the audience has the right to "vote with their feet" also means that the audience has the right to "star rating", which is a choice.

Anyway, I think that as long as the platform is big enough and open enough, it can tolerate and even precipitate these impurities. Chinese movies must have a belly that can accommodate "playing one star". "The depth of love and the earnestness of responsibility", although the evaluation of netizens is not necessarily "authoritative", it is also a projection of the audience's voice. ”