"Hu Gong, you also worked as a technical guide at Dongquan Distillery a few years ago, what do you think?" Sha Zhengyang looked at Hu Wenhu, who usually didn't speak much, and asked with a smile.

"Zhengyang, to be honest, I still have a lot of feelings for Dongquan Distillery, but it is different from the path taken by Hongqi Distillery, it is mainly based on the original liquor, the cellar is large-scale, and the brewing capacity is strong, but there is no brand, and it is not good at blending, so it will become the scene it is now. ”

Hu Wenhu sighed, "Buying it over can make up for the lack of production capacity of our high-quality Dongfang Red Wine Industry to a large extent, and our side focuses on aging Dongfang Hong." ”

Seeing Sha Zhengyang nodding, Hu Wenhu continued: "I discussed with Lao Dong, although there is a great demand for high-quality Dongfanghong now, its profits are relatively thin, compared with the aging of Dongfanghong, it is a big difference, and we also agree that in the future, if we want to compete with other large wine companies in the province, we still have to make a fuss about high-end brands, and we must come up with one or two high-end products, which are enough to compete with 53 degrees Feitian Moutai and 52 degrees Wuliangye, 52 degrees Luzhou Laojiao, 52 degrees Jiannanchun, a high-end liquor comparable to high-end liquor, will become the signature of our Oriental red wine industry, only with this signature liquor, we can really compete head-on with these large liquor companies. ”

Sha Zhengyang's heart also moved slightly.

Unexpectedly, Dong Guoyang and Hu Wenhu also saw this, and realized that if a wine company does not really have a fist and signature products, it can only linger in a second-rate enterprise, and if there is a slight market fluctuation, the efficiency will be greatly affected.

To put it bluntly, it is necessary to make a product that is high enough to prove itself.

A few years later, the drunkard will use this method to achieve this goal, and use the highest-end products to beat the highest-end products of Moutai and Wuliangye in terms of price, and prove their compulsion.

Although the Xiangquan liquor industry has been declining day by day, it has a high grade that can be compared with Moutai Wuliangye, and it is impossible to decline anywhere anyway, just like the top lady in heaven and earth, even if it does not fall to a third-tier city to sell herself, the customers will flock to it, and the price will not be too bad.

"Then Hu Gong, Dong Gong, do you think we have this condition now?" Sha Zhengyang asked with a deep groan.

"It's definitely not right now, we don't have the strength yet. Dong Guoyang took over the topic and shook his head with some regret.

"To build such a high-end brand will be a lot of investment, in fact, the technical conditions of our Hongqi Distillery and its own heritage is not bad, we are close to the mountains and rivers, water quality, soil quality, climate, and hundreds of years of history, and even the old cellar mud that has been preserved, which is not available in other wineries such as Dongquan Distillery H County Distillery, which is also the key to our Hongqi Distillery to be able to persevere. Dong Guoyang opened the chatterbox, and he couldn't stop the car.

"But to create such a brand with several famous wines, first of all, we must pass the quality of the wine, which requires repeated hook experiments, a large amount of old wine in the original cellar, and at the same time, it also needs to go through a certain period of cellaring to finalize the test, which is not only complicated, but also has a huge investment, and then it may involve publicity investment,......

Sha Zhengyang already understands what Dong Guoyang means, although the first shot of the Oriental Red Wine Industry has been fired now, and it seems that production and sales are booming, but this is only a superficial phenomenon, and the core competitiveness of a wine company is not yet available.

At this point, Dong Guoyang and Hu Wenhu were worried that Sha Zhengyang would be carried away by the superficial excitement, so they brought it up so solemnly.

"Dong Gong, Hu Gong, I understand. Sha Zhengyang also said: " We Oriental red wine industry does not want to be only short-lived, at the moment all this is just the short-term effect of advertising and marketing, not enough to support the long-term glory of an enterprise, I agree with the two of you point of view, the core competitiveness of an enterprise is its high-end brand products, which is the spear on which it relies to compete with other large wine companies, and the mid-range and low-end products are the shield, is the foundation, only the shield, then the company can only be beaten passively, and can only lose in the end, only with both contradictions, in order to be invincible in the competition. ”

Dong Guoyang and Hu Wenhu were relieved, and exchanged glances with each other, full of relief.

They were afraid that Sha Zhengyang would be fascinated by the temporary success in front of him, but now it seems that the frighteningly young general manager is very sober-minded and has already seen the core competitiveness of a wine company.

"Dong Gong is right, we don't have the strength to build a high-end brand now, so we must first strengthen the foundation and strengthen our shield, so the merger and acquisition of Dongquan Distillery to ensure that our production capacity can meet our conquest in the market next year, not only Sanxiang, including Gansu, Yunnan, Anhui, Jin, Jiangsu provinces, especially Gansu and Yunnan provinces, to ensure that we achieve such a record as Sanxiang, the rest of the provinces must also strive to have a big breakthrough, for which we have also made full preparations. ”

Sha Zhengyang couldn't help but stand up, waved his hand suddenly, and his tone was excited.

"This year's gains from the Sanxiang market, we want to smash into the market without leaving a penny, for publicity and marketing, to make 1992 a year when our Oriental Red Wine industry is popular all over China, only on this basis, we can have the energy and strength to launch our high-end brand, this brand I have thought about it, it can be called Dongfanghong Guojiao, or Guojiao Dongfanghong, and then add a year, such as 1921, 1927, 1949, 1978, these special years, to commemorate. ”

"Why 1921, 1927, 1949 and 1978?" Dong Guoyang and Hu Wenhu were a little puzzled.

"1921 is the year of the founding of the party, 1927 is the year of the founding of the army, 1949 is the year of the founding of the country, and 1978 is the first year of reform and opening up.

I'm sorry 1573, I have to occupy the word "national cellar" first, and as for you to use it in the future, then besides, you have to use it yourself first.

"In the future, our mid-to-high-end brands will definitely focus on the government and the military, and only by laying down this market can we truly prove our position in the mid-to-high-end market, and can we really compete with the so-called famous liquors, and can we better push forward the high-end market. ”

Dong Guoyang and Hu Wenhu suddenly realized, and they couldn't help but secretly admire in their hearts, this problem is indeed different from different perspectives, when they are still thinking about how to build a high-end brand from the quality of wine, the other party is already thinking about how to establish a high-end brand identity in the market.

"Dong Gong, Hu Gong, please leave the production and technical matters to the two of you, Dongquan Distillery's merger and acquisition matters Dongfang Village Secretary Yang has already told me, it is estimated that there will be results soon, the current factory in the Sanxiang market is selling very well, Sister Yuechan and Brother Mao They are still busy for a while, but I can say for sure that this year, our Oriental Red Wine Industry, Hongqi Distillery, will usher in an extraordinary year, and next year will be better!"

**********

Tomorrow on the last day, Lao Rui looks forward to the genuine support of the brothers all the time, thank you!