Chapter 354: Return to the Capital (2/5)
"Didn't talk about anything. ”
Zhang Junsheng smiled and kissed her.
“… You don't seem to like Love Apartment?"
"No, there is such a thing as "take-it-ism" all over the world, and Hollywood also has companies like Dimen Pictures, which specialize in encroaching on people's copyrights..."
Dimen Film Company, the fist product is the "Screaming" series...
If you want to talk about infringement, "Screaming Laughter" must be infringing!
Every movie they spoof is copyright-free.
Except for "Scream", the copyright of these two series belongs to Dimen Pictures...
Zhang Junsheng is very frank: "Frankly speaking, the series "Love Apartment" approached us before, and we weighed it and didn't do it. ”
“… Why?"
"Because we also have a business in the United States! If Yuehua only thinks about developing in China, of course, it can, and the "Copyright Law" will not let us pay much compensation, but Yuehua is a multinational company, once copyright is involved, it will be very difficult to do!"
Our national copyright law provides for three ways to calculate compensation, first, the damage of the copyright owner, second, the benefit of the infringer, and third, the judge's discretion.
The purpose of the legislation is to hope that copyright owners will receive more compensation, but the current situation is as follows:
Qiong Yao thought, great, I also ask for compensation according to the benefits of the infringer, and the drama "Palace" has to pay tens of millions of dollars.
The judge said: No, it is difficult to determine the income of the infringer, so let's pay 5 million yuan in statutory compensation.
In the final analysis, we are a latecomer country, accustomed to "reverse engineering" and "introduction and recreation" to catch up, and there is no reverence for originality, and there is no aversion to plagiarism.
If the law was strong enough, "Love Apartment" would have lost so much that I didn't even know the!
"By the way, speaking of "Love Apartment", I know that there are many people on the Internet who scold it, but there are also many people who support it, what do you think?"
"Do you know the Golden Throat Treasure?"
Zhang Junsheng smiled and popularized a case of 'marketing genius' in the advertising industry: 03 years, Real Madrid's trip to China, Florentino created a super luxury lineup to make Chinese fans extremely excited, when Chinese football had just passed the carnival of the 2002 World Cup, and the heat was not reduced.
Real Madrid trained at the Hongta base, while the match was scheduled at the Workers' Stadium against the Chinese Dragons, who beat them 4-0.
Jiang Peizhen, the head of the golden voice and known as the "Iron Lady", found Ronaldo, hoping to have a meal, and the remuneration she proposed was 300,000 US dollars, which is definitely not a small number, you must know that the appearance fee of the whole Real Madrid team is only 2 million euros.
When Ronaldo's agent heard this, he asked for dinner and paid back, and of course he had to agree to such a good thing.
When Ronaldo got out of the car, he found a white and fat middle-aged woman, smiling under the red scarf children, tiptoeing her head, calling herself a "good boy", and taking out a jersey to put on herself.
Ronaldo took a short hand, so he haha a few times and hurriedly shook hands with the middle-aged woman. The middle-aged woman grinned and said a mysterious sentence strangely: "Mom raises you this good boy!"
It is estimated that Ronaldo was also confused at that time, and the 5 cameras on the field were facing him, and he was asked to perform "Luo-style volley shooting" under the crowd.
After playing football, Ronaldo was asked to take a group photo with a grin and a "box with the old gentleman's portrait" printed on it, during which he also took a photo with Jiang Peizhen and called him "Chinese mother".
45 minutes passed quickly, and Ronaldo happily went back with $300,000, thinking: The meal was not delicious, although it was said that he was a son for others, but the money came too easily!
Ronaldo left China in September 2003, but his image has been smirking at the people of the country for years on television and billboards in thousands of Chinese households.
And this advertisement has been broadcast in China for more than three years, and it has not been interrupted, and the outside world once thought that Golden Throat got Ronaldo's endorsement contract!
Jiang Shuying was stunned, there is still this kind of operation?
“… This... This is a violation of image rights, right?"
"That's right, it's an infringement of portrait rights! But Golden Voice relies on Ronaldo's endorsement, and the industry has expanded dozens of times, and it has directly been listed on the Hong Kong stock market!"
"It's shameless!"
yes, shameless!
In 2003, Ronaldo was in full swing, and Nike's advertising expenses were often tens of millions of dollars...
Golden Throat spent $300,000 to "win" Ronaldo's advertising for many years in one fell swoop.
How many teenagers have gone from grass coral and watermelon frost throat tablets to users of golden throats.
The rough production of that advertisement made you suspect that it was piracy, but CCTV broadcast it, so you had to dispel this suspicion!
“… What's even more shameless, "Love Apartment" is purely a joke from others, put it together, and didn't give a dime, and the main creative team licked their faces and said 'tribute'..."
The British "Daily Mail" reported the plagiarism incident of China's hit TV series "Love Apartment", titled "A hot drama in Shanghai completely plagiarized "Friends", the script and characters were copied, and even the action was not spared...", British netizens commented, "What is the new thing in Chinese copycats", "I still expect more than 1 billion Chinese to have at least one original idea", "Chinese can only be doctors, lawyers, professions that only need to be memorized, inventors? very few, may be genetic defects"...
At the same time, the official website of Time Magazine also questioned the plagiarism of "Love Apartment" from American dramas, and Americans' reviews are still "typical Chinese style".
Shame on people and throw them abroad!
Of course, you can say, 'I don't care what foreigners think, and then I can serve the Chinese audience well!'
Alas!
"That's... And then how to solve it?"
"How else can I solve the problem of losing money?"
Jiang Shuying stopped talking...
After a while, she took the initiative to change the topic: "Actually, Li Jinming is not easy, since his sophomore year, he has participated in various talent shows..."
"Most of the drafts are copycats, and if you don't have the endorsement of big companies and big TV stations, even if you win the first place, it's useless!"
“… But she doesn't know, seriously, if you can help her, just help..."
It's definitely a routine!
Zhang Junsheng waved his hand decisively: "Don't be kidding, it's not that you don't know, the company is principled in praising people, and I rarely interfere in role selection now..."
……
Zhang Junsheng enjoyed his time with Jiang Shuying.
In addition to the necessary instillation of positive energy, most of the time, they are chatting.
However, Jiang Shuying's knowledge reserve is slightly insufficient, and it is difficult for Zhang Junsheng to talk to her deeply, unlike Sister Yu, who can talk about Lu Xiaoman, Kant, or even Schopenhauer...
For the last two days, they went to a farm in the suburbs and played for two days...
Under the east fence of chrysanthemums, the roots of fat dog urine.
Of course, it's not that exaggerated, and Zhang Junsheng definitely has to consider whether there are paparazzi stalking...
After all, they are all celebrities!
On July 7, the anniversary of the July 7 Incident, Zhang Junsheng flew back to the capital.
"The Great Wall" will be released tomorrow!
。 m.