Weibo is actually the sinicization of Twitter!

Of course, the early Weibo was very high-end and regarded as a lightweight blog: playing the celebrity card.

Celebrities, celebrities, reporters, and Za Lang spared no effort to invite the "big V" to open Weibo.

Ren Zhiqiang, Xue Manzi, Han Shao, Li Kaifu, Yao Chen and a large number of "public knowledge" exported their values on Weibo, attracting countless people to come and watch.

Whoosh Fox also realizes that through these high-end users, opinion leaders, celebrities, and people from all walks of life, it can attract a large number of grassroots users.

Zhang Chaoyang took this battle very seriously, and personally came forward to pull his celebrity friends to help.

Even in front of a large number of reporters in the office of Whoosh Fox Shanghai, he called Wang Lihong and invited him to open Weibo in Whoosh Fox.

There is a little difference, the slag wave started as a media!

As early as when the portal was made, in order to move the news to the Internet, Za Lang gathered a group of backbone reporters from traditional media.

The celebrity strategy transfers the network resources accumulated by journalists for many years to Weibo at no cost, which is definitely a realization of the influence accumulated by the slag waves for many years!

The fox's Handan toddler didn't work, and his celebrity friends failed to help him "regain the country". Even the big Fuji Xun, who is backed by the giant, also feels that he can't use his strength, and before the emergence of WeChat, the rise of the slag wave Weibo has brought great pressure to Fuji Xun.

However, the establishment of the identity of the early "big V" is often based on the influence in real life, and through the slag wave Weibo, their discourse power has been translated to the online world, and even better because the speed of information transmission has become faster. Most of the issues they are concerned about are related to social and current affairs, and the views they put forward, even if they are controversial, can provoke a wide range of discussions.

As a result, scholars exclaimed, "Weibo has changed China's public opinion field, and voices from the bottom can easily cause public opinion to shake." ”

Netizens are also pouring into the platform with great anticipation, looking forward to "watching and changing China".

When many people discuss the same thing and their opinions converge, there will be a perception of "getting closer to the truth", which is almost equal to the role of the media!

However, this did not change profitability!

Weibo, as a popular product on the Internet, was popular in the early years. But it is also recognized that the influence is very large, the commercialization is very poor, and its social status and profitability are completely disproportionate.

Because people come to gather in one place just for the sake of interest, and as soon as the incident passes, they disperse in a hurry.

To use an image analogy: Weibo has become a flyover, some people are playing monkeys, some people are watching, the monkey players are making a lot of money, and the onlookers are happy to watch, and Weibo has nothing to gain.

The problem of profitability has not yet been solved, and the fundamental challenge of survival is again.

Weibo's enthusiasm for sensitive issues and the amplification of "public knowledge" views have attracted regulatory attention, and the current political influencers have left the market, and the platform has entered a "content vacuum" period.

In those years, Weibo's propaganda slogan was also 'Change China'!

Are you going to die, is changing China a problem that you should consider as an Internet company?

The other is that WeChat has appeared!

We put the time back to the end of 2011, in Shenzhen, Twist Teng personally taught Wu Xiaobo to use WeChat.

In addition to chatting with WeChat, people will subconsciously click into the circle of friends and WeChat public account, so Twist Teng said to Wu Xiaobo "The war is over".

Weibo has not yet recognized the reality, and fought back in the social field, and was swept away like a wither.

Some media people commented on Weibo, "Criticizing the skin of Twitter, carrying the heart of Facebook, and dreaming of Tencent QQ"...

In those years, Weibo was almost finished...

You can't go down this old path!

Otherwise, even if there is Zhang's father's blood, Zhang Junsheng doesn't want to share the extra attention...

Zhang Junsheng did Weibo, and from the beginning, he aimed at the goal of entertainment, and he resolutely could not become the territory of the public knowledge!

"Dilute the public voice and develop vertical content".

Subdivided into vertical fields such as travel, movies, music, comedy, e-commerce, fashion, stocks, automobiles, food, beauty, and medical treatment...

The most obvious benefit is that it can free Weibo from the risk of political opinion, and the topics that users follow are safer.

You can take the initiative to get close to politics, but you must not marry politics!

Another point is that in a multi-domain, high-vertical content ecosystem, commercialization has also become a breeze.

A number of small and medium-sized Internet celebrities have emerged in various verticals, forming a small circle with their fans.

They contribute more content than a few "opinion leaders", increasing the sense of participation and activity of fans.

At the same time, in the process of accumulating fans, it is equivalent to helping Weibo divide users into circles according to their interests, and precision marketing can be realized.

This is a general idea, Zhang Junsheng only roughly remembers a little, most of the others were handed over to specific people, and the first to open was Yuehua's cast and crew...

Of course, Weibo's name cannot be called Yuehua, it must be separated, and the legal representative cannot be Zhang Junsheng.

It's simply called Zhalang Weibo, Zhang's father contributed 45% of the capital, which is considered the second shareholder, and he also serves as a corporate legal person...

……

Zhang Junsheng's Weibo post is very timely, and many people are already discussing the topic of who is more powerful, Zhang Junsheng or Lao Mouzi!

After all, he has a bunch of young fans, and these people are notoriously not afraid, and once it comes to reaching the reputation of idols, he will also maintain it if he works hard!

This is both a good thing and a bad thing.

Once someone with a heart takes advantage of it, Zhang Junsheng will become a junior who has no respect!

In the entertainment industry, when fans have accidents, idols have always paid for them.

Da Mi Mi's fans tear Director Li Yang, is it Da Mi Mi's own problem?

Definitely not, she's not a fool, it's just that Director Li Yang is not a big-name director, otherwise, she would definitely apologize...

You try to let her fans tear up a wave of Zhang Yimou, maybe that night, she will apologize...

In addition, Zhang Junsheng made a few advertisements on Weibo by the way, recommending a wave of "The Queen Wears Prada" that will be released next week, and the battle against this movie is "Baby Project"...

……

Zhang Junsheng's fame skyrocketed, and various invitations came to the door one after another.

Some invited him to shoot commercials, and some invited him to be an endorsement.

There is no shortage of international brands, the most famous of which is Versace...

They wanted to invite Zhang Junsheng to be the image ambassador of the Asia-Pacific region, and the price was two million US dollars for three years, but Zhang Junsheng directly refused...

It's really not that he is hypocritical or looks down on Versace, mainly as an image ambassador, he needs to attend various promotional activities...

Zhang Junsheng is so busy that he doesn't even have time to go to school, how can he have time to help them publicize?

And he himself has a lot of opinions about foreign brands, obviously he is here to make money, and he also puts on the appearance of 'Lao Tzu can only come to your country because he can afford you'.

Hang like this, don't come at all!

It's not like we don't have a brand!

Especially the Italian brand, the whole country of Italy is a joke!