Chapter 653: Aesthetic Issues

"Kung Fu Panda" has been finalized.

Although there are still three months to go, the preliminary publicity is about to begin.

This time, Lin Xiao once again offered sky-high publicity fees for "Kung Fu Panda".

And a large part of this publicity plan was designed by Lin Xiao himself.

Tianhai City, Tianhua Plaza.

Usually, there are many businesses that distribute flyers and hold events, and they will rent some dolls and costumes.

Recently, however, many people who frequent Tianhua Plaza have discovered a very interesting thing.

Originally, there were all kinds of costumes for these dolls, such as Kumamon, Peppa Pig and other popular cartoon characters and Internet celebrity dolls.

But recently, all of them seem to be unified, and they have all been replaced by a panda doll.

By the way, this panda doll is called Po.

I can also do kung fu, and I often interact with my little pot friends to pose for kung fu, and even box.

It is very popular with small pot friends, and there are often small pot friends who will take a group photo with the giant panda Ah Bao.

And the Po dolls in all kinds of costumes are much richer than those crudely made doll performance costumes.

For example, the panda Po who wears the shop's second costume, such as the panda Po who wears a chef's hat and wears a chef's outfit.

Panda dolls such as these costumes are also well-made, and the key is that every panda Po knows kung fu.

This miraculous phenomenon has even attracted journalists' media coverage.

And the merchant is also ignorant of this matter, only knowing that these panda Bao's doll performance costumes are a company that takes the initiative to sell them and provides them to merchants for free.

Even if you are willing to agree to some requests from this company, for example, let the people who hand out flyers and promote the event do some kung fu movements, compare boxing, etc., the other party will provide additional remuneration.

It's just that the purpose of this company is not yet known.

However, what surprised everyone was not only that, during this time, a similar scene appeared in some well-known commercial plazas in several major first-tier cities across the country.

For a time, a panda wave swept the Internet.

Of course, soon, everyone knew that this panda Po was the protagonist of a movie, the protagonist of a kung fu panda movie.

No way, although Panda is a national treasure of China, but after all, "Kung Fu Panda" is an original animated script, not an adapted script, and it is naturally flawed in terms of fame.

Therefore, the offline promotion method adopted by Lin Xiao is first to let everyone know the panda who knows kung fu, and then it is extended to the movie "Kung Fu Panda".

For now, the effect is okay, of course, there is still a period of time before the release of "Kung Fu Panda", so the publicity is only average.

The promotion in North America is actually more difficult, on the one hand, because of the lack of popularity, and on the other hand, in North America, there is almost no usable theory of the introduction of Chinese animated films.

However, Sanle Animation has a very big advantage over other domestic animation companies.

That is "Peppa Pig", Lin Xiao's plan is to implant Panda Po and "Kung Fu Panda" into "Peppa Pig".

At present, "Peppa Pig" is definitely one of the popular animations in overseas regions, especially in Europe and the United States, especially in the British region, and has an unparalleled influence.

So, it's a natural propaganda tool.

Of course, it's still early, after all, "Kung Fu Panda" is still some time away from its release.

Of course, Lin Xiao can't put all his energy on Kung Fu Panda, the preparations for "Once Upon a Time" are basically ready, and then we are waiting for the training of the actors.

By the way, there is also the heroine Thirteen Aunts!

Today's makeup photos are indispensable, naturally the first heroine of Aunt Thirteen, well, in fact, there are no female characters in the whole "Huang Feihong", except for Aunt Thirteen.

But as soon as the clothes were worn, Lin Xiao began to frown frequently, not because Yan Jue was not beautiful enough, nor was she worried that her acting skills were not enough, in fact, as Yan Jue, who was born in a professional class, although her acting skills could not be said to be good, but a role like Aunt Thirteen was itself a vase setting, and she still didn't have much of a problem.

In fact, at the beginning, Lin Xiao directly used Yan Jue, because he felt that Yan Jue's appearance was high enough and his figure was good enough, and this was what Aunt Thirteen needed, but when he changed into the clothes of that era, Lin Xiao felt that something was wrong. But for a while, I couldn't tell what was wrong.

"Teacher Chu, what do you think, why do I feel as if I have overlooked something?" Lin Xiao asked Chu Yuan, the historical consultant of the crew, with a frown.

Yes, it is a historical consultant, after all, "Huang Feihong" is not a modern drama, and the story takes place in the late Qing Dynasty.

So Yan Jue wore clothes created by stylists according to the image of the late 19th century, the most popular dresses of that era, and the most popular sunhats in Britain of that era.

In fact, Yan Jue is beautiful enough, although she is a little younger, but under the pen of the makeup artist, she still painted her a lot more maturely.

"I think it's good, what exactly do you want to ask?" Chu Yuan was a little puzzled.

"Aesthetic!" Lin Xiao suddenly had a flash of inspiration in his mind, and finally understood what was wrong.

"Aesthetic, you mean that the times are different, so the aesthetics are different, right?" Chu Yuan also asked a little abruptly.

"Yes, we think she is very beautiful and charming purely in the current aesthetic, but if it is placed at the end of the nineteenth century, what about the aesthetics of that era? Is it different from what we have now?" Lin Xiao asked.

Chu Yuan looked Yan Jue up and down seriously again, then nodded and said, "Yes, she is beautiful enough, but she is too thin! In Victorian England, although women do not say that fat is beautiful, but it is not like thin as it is now, so she is beautiful enough, but it is not enough to meet some characteristics of that era." ”

"Yes, no wonder I always feel that I have overlooked something, I remember watching Hollywood films before that the British women of that era were all plump, especially the buttocks were curled, she obviously looked a little thin. Lin Xiao finally found the problem.

"Yes, and this dress needs to be changed again. Chu Yuan nodded and said.

"Yan Jue, come on!" Lin Xiao greeted Yan Jue.

"Director Lin!" Yan Jue walked over.

I have to say that as the school flower of Tianhai Film Academy, Yan Jue's appearance is definitely enough, and under the clever modification of the makeup artist, Yan Jue, who originally looked a little young, has a charm that does not match her original age.

"What is your weight now?" Lin Xiao asked.

"86 pounds!" Yan Jue replied.

"No, it's too thin, and then you need to gain weight, at least 100 pounds. Because the aesthetics of the nineteenth century are different from the aesthetics of today, can we do it?" Lin Xiao asked.

Yan Jue's first reaction was to be a little dumbfounded, gain weight?

For a woman, especially a modern beauty, no matter how thin she is, she will not feel thin, and you will not see those skinny women who are already thin are still shouting about losing weight all day long.

"What's the matter?, is there a problem?" Lin Xiao frowned.

"No problem!I can do it!" Yan Jue gritted his teeth and said.