Indeed, Pepsi's knock on the door was somewhat unexpected.

This is also Sha Zhengyang inadvertently learned in a conversation with a Kraft executive that Pepsi is very interested in Nestle and Kraft have chosen to settle in Wanzhou, and wants to understand the investment environment in Wanzhou.

Sha Zhengyang, who learned such news, of course, would not let go, and immediately inquired about Pepsi's contact information through Kraft's executive, and quickly contacted the other party.

From the news fed back by Ding Hysan, the impression of the first meeting was not bad.

PepsiCo does intend to invest in the inland areas of central China, but PepsiCo (China) investment requirements are also relatively high, which is why they are very curious about the equally demanding Nestle and Kraft both chose Hanchuan Wanzhou, and want to understand why these two well-known companies that are no less than Pepsi will choose Wanzhou one after the other.

You must know that most of the well-known foreign companies entering the mainland choose big cities such as Beijing, Shanghai, Guangzhou and Shenzhen, or open coastal cities, and few go deep into the inland areas.

Even if there is, they are almost all concentrated in provincial capitals such as Wuhan, Chengdu, Handu, Jiazhou, and Xi'an, or cities with separate planning.

Although Wanzhou is said to have advantages in terms of geographical location and transportation location, it is definitely not outstanding, and Nestle and Kraft, two equally demanding companies, have chosen Wanzhou, which naturally aroused Pepsi's interest.

PepsiCo (China) Investment was officially established in Shanghai last year, and as PepsiCo's investment headquarters in the mainland, it naturally has sufficient research on the situation in the mainland, so they will only start to contact after learning about Nestle and Kraft's investment in Wanzhou.

It's just that I didn't expect Zhenyang's efficiency to be so fast, and as soon as they showed interest, Zhenyang's people had already arrived at the Shanghai Pepsi (China) investment headquarters.

Ding Hysan and his entourage also made full preparations before going to PepsiCo (China) Investment Headquarters, because they knew PepsiCo's investment intentions in advance, so they also carefully considered the advantages of Wanzhou through a combination of color maps and materials.

PepsiCo's entry into the inland region this time is to use the relatively rich potato resources in the central region as raw materials for Lay's potato chips, and also consider the needs of the mainland consumer market in the future.

With the rapid development of China's economy, especially the rapid rise of urban consumption capacity, the demand for snack foods such as potato chips will also show a sustained high-speed growth momentum, and the central region not only has a relatively superior raw material production area, but also is located in the geographical center of the mainland, which can take into account its consumer market that radiates the entire east, west, north and south regions, which is also the judgment conclusion reached by Pepsi.

It was precisely because they had discovered some of PepsiCo's investment intentions and made very thoughtful preparations that Ding Hysan and his team quickly entered into substantive negotiations after contacting PepsiCo (China) Investment Headquarters through the Hanchuan Provincial Office in Shanghai after arriving in Shanghai.

Ding Hysan cleverly showed the straight-line distance between the Zhenyang County Economic Development Zone and the two major food industrial parks of Nestle and Kraft, as well as the sincerity of the food park that Zhenyang County is currently expanding and improving, which also won some interest from Pepsi.

Of course, such contact is obviously not enough for Pepsi to draw conclusions, and it is impossible to finalize an investment like Pepsi without several repeated investigations, discussions and negotiations, but it is also a very wonderful beginning.

As Sha Zhengyang himself said, the current Zhenyang County Economic and Technological Development Zone is not qualified to choose any leading industries, as long as it can be pulled into the park, as long as it does not violate laws and regulations, as long as it can bring output value, employment and tax revenue, it can be.

For food giants like Pepsi, if they can settle in Zhenyang, it seems that Zhenyang will have the confidence to resist the huge pressure of the Municipal Economic Development Zone.

Once you choose to enter the inland areas, whether it is Hubei, Henan, Anhui or Hunan or Sichuan, Sha Zhengyang has made up his mind to win it at all costs.

So when Yuan Chenggong invited Sha Zhengyang to his office to prepare for a good talk, the topics and thoughts that had been planned for a long time were disturbed by Sha Zhengyang's words.

"You said that Lao Ding has already been contacted by Pepsi (China) Investment, and has this willingness?" Yuan Chenggong was very excited and extremely surprised: "Isn't Pepsi investing in Jiazhou?"

Regarding the county's plan to divide the investment promotion group into two groups to go to the Yangtze River Delta and the Pearl River Delta, Yuan Chenggong has long known about it.

Ding Hysan led a team to the Yangtze River Delta to inspect and attract investment, and later Sha Zhengyang personally led a team to the Pearl River Delta region in southern Guangdong to inspect and attract investment, which was also determined by the county party committee and county government after research.

Sha Zhengyang and Ding Hysan had previously mentioned to Yuan Chenggong that PepsiCo might be interested in entering the inland region, but Yuan Chenggong didn't care too much.

He had the impression that the war between PepsiCo and Coca-Cola was very famous, but PepsiCo had already acquired Jiazhou Cola in Jiazhou, and its beverage industry had already settled in Hanchuan, so it seemed unlikely that it would be laid out in Hanchuan anymore, but he didn't expect Sha Zhengyang to give him such an unexpected surprise.

"Secretary Yuan, Pepsi is not a simple beverage company, although Pepsi and Coca-Cola from the American market to the Chinese market, but Pepsi and Coca-Cola are different, it is not a simple beverage company, its business scope covers beverages, snack foods, etc., it is also a very famous food company in the United States, not much inferior to Nestle and Kraft. ”

Sha Zhengyang's explanation did not make Yuan Chenggong relieved, "Zhengyang, you mean that PepsiCo may invest in food projects in our Zhenyang?"

"Basically, there should be this intention, and what we understand is that they may be interested in establishing a snack food production base in the central region, mainly potato chips and cereal products. ”

Sha Zhengyang groaned, he knew that Yuan Chenggong had always been not interested in agriculture, mainly because he thought that its effect was too slow, and it was not good for solving the surplus labor force.

If Yuan Chenggong can realize that agriculture has a lot to offer and can bring a lot of industrial investment, he believes that Yuan Chenggong will change his attitude.

"Our Zhenyang land resources are very rich, the plains and hills are very suitable for potatoes, oats, barley crops, and the northern hills are very suitable for building into an ecological milk source, which should be an important reason for these well-known food companies to choose our Wanzhou. ”

Although Yuan Chenggong and Sha Zhengyang had also communicated several times in economic work before, they basically focused on the idea and discussion of the economic development zone and the industrial sector, and there was indeed not much communication in agriculture.

Guy Yuan Chenggong himself was born in a peasant family and had worked in the township for many years, and he knew too well the predicament that agriculture was facing, so he never thought that agriculture could make the vast number of peasants rich.

He has always believed that Zhenyang can develop, not by agriculture before, but by township enterprises, and in the future, it is impossible to rely on agriculture, but only by the industrial development opportunities brought by investment promotion in the Economic Development Zone.

"Do you think we are really well prepared for the development of agriculture, so we can attract more food companies to settle down?" Yuan Chenggong moved slightly, if this is really the case, of course he will not object to Sha Zhengyang's actions in agriculture.

"Secretary Yuan, I think so, our Zhenyang land resources are abundant, and the national and provincial highways are vertical and horizontal, the transportation is convenient, which is very conducive to agricultural development, and for the food industry, its raw material supply is also a key link. ”

Sha Zhengyang introduced the doorway here very solemnly, and Yuan Chenggong listened very carefully.

"For example, Nestle is willing to settle in Wanzhou, that is, the municipal party committee and municipal government promised them to provide abundant milk supply, and Kraft Foods settled in Wanzhou, which also saw that Wanzhou is the most important wheat producing area in Hanchuan. ”

Yuan Chenggong nodded slightly, he was clear about this, but this was not Zhenyang's enterprise.

"Because for food companies, its raw materials are nothing more than a few, milk, flour, potatoes, sugar, and their derivatives, as well as auxiliary materials, and if you have a good source of raw materials, of course, it can greatly enhance the weight as an attraction for enterprises to invest. ”

Sha Zhengyang further said.

Lao Ding mentioned on the phone that Pepsi's Lay's potato chips are the world's most famous snack food, with a huge output, great foreign demand, and the rapid growth of the domestic market, and our potato production capacity in the northern hilly area of Zhenyang is huge, with a little guidance, it can fully meet the demand, and Pepsi hopes to ensure the supply through the company's model of adding farmers, which is a very good opportunity. ”

Yuan Chenggong knew that Sha Zhengyang had always had a complex, that is, he was extremely interested in increasing farmers' income.

Sha Zhengyang also admitted that industry is certainly the best way to increase farmers' income, but Sha Zhengyang has always believed that he can think of a way to increase his income in agriculture.

Yuan Chenggong has been disagreeing with Sha Zhengyang's idea before, but he has no objection, and now it seems that Sha Zhengyang has a lot of thoughts, and he hopes to use the Nestle milk source base and Pepsi's potato planting base as a magic weapon to increase farmers' income.

"The model of companies and farmers seems to be able to reduce the risk to a great extent, especially for internationally renowned companies like Nestle and PepsiCo, and I know it, but it also takes a lot of effort for the government to guide it in the early stage. Yuan Chenggong reminded pointedly.

Sha Zhengyang laughed, "Secretary Yuan, pies will not fall from the sky, how can we reap without paying? Even if we want to develop industry, don't we have to go to the coastal areas to be called Huazi? I think this mode of being suitable for workers and peasants is actually more suitable for the areas with better agricultural resources in our inland areas." ”