Chapter 565: International Publishing Giants (2)

(Make up for yesterday's second update)

Qingge solemnly introduced her French husband Godot, a romantic middle-aged foreigner who just couldn't speak Chinese, and could only pretend to listen to them chatting thoughtfully, nodding from time to time to let people know that there was such a person as him.

Their topics ranged from yesterday's swimming final to Zhou Chenglong's "Berlin Raiders" last night, to Germany's weak film industry and Germany's proud literary field.

For foreign literature, Feng Han really doesn't know much, after all, the great changes in the humanities in China since the early Tang Dynasty are enough for him to study, how can he still have the leisure to care about foreign affairs.

However, there are some basic knowledge that can be acquired from middle and high school textbooks.

For example, Goethe, who was born in Frankfurt, is gone, and naturally there is no "The Troubles of Young Werther" and the poetry drama "Faustus", but the folklore of Dr. Faustus has not been fanned by butterflies, and since hundreds of years ago, countless people have created literary works based on Dr. Faustus, who exchanged with the devil.

In addition, without the Brothers Grimm, who collected and sorted out fairy tales, "Grimm's Fairy Tales" was naturally gone, but many German fairy tales were still preserved, and they were more original and heavier.

Feng Han also deliberately bought all the famous fairy tale collections in Europe before, and after reading through them, he confidently told Su Su the stories of "Snow White" and "Little Red Riding Hood", and voted these "original" stories to "Children's Literature and Art", nourishing tens of millions of children in Daxia.

Because he has done in-depth research on German fairy tales before, in this regard, Feng Han can chat with Qingge for a few words, and even dominate the topic.

"Actually, some of the fairy tales I wrote were also inspired by traditional German fairy tales, but German fairy tales still felt too heavy, and a lot of changes were made in order to make them read by children. ”

Qingge patted the table and smiled, "I almost forgot that you are still a children's writer, and my son is very fond of your stories, a little boy, but he is very interested in Snow White and Cinderella." ”

She said that her son should be adopted, although she now looks like a woman, but the function of giving birth to children is not available.

said, Qingge reproached again, "Speaking of this, I'm going to criticize you, I've written so many fairy tales, why don't you come up with a collection of fairy tales, we order every issue of "Children's Literature and Art", but there are only a few works that can be seen, but your works, each of them is very exciting, if there is a collection of fairy tales, buying one is enough to tell him for a long time, and I believe that the collection of fairy tales will definitely be very popular in European and American countries!"

Feng Han hurriedly said, "Actually, I think so too, but my dad felt cautious, so he didn't publish a collection of fairy tales first, but published a novella "Pinocchio" to see how the market reacted." ”

"Oh, I know this book, it sells well in China, it should break one million. ”

"Well, we just broke through the million mark recently," Wu Lu spoke up, "and this time we also brought this book, it is the highlight of our company's global promotion." ”

In the view of Han Shiqun and Wu Lu, among all Feng Han's works, using fairy tales to open the global market is the most convenient way, especially "Pinocchio", a story with universal values, which can be easily read by children all over the world, and they are not worried about whether they will fall in love with this story.

One world, one group of bear children.

Speaking of the global promotion of the book, Qingge also put forward a lot of constructive suggestions, and said some of her own experiences, and one of her words hit Feng Han's heart.

"Books like Feng Han, especially fairy tales, should have a very good market abroad, and the prosperity of children's literature will never end, but after the hands of overseas companies, they can't actually earn much royalties.

What global sales of tens of millions, but it is just a nice thing to say, in China there can be about 10% royalties, in foreign countries, because there are more institutions and people who share money, it is good to have 23 percent, some are even zero, no income!

Of course, the advantage of this is that when the time comes to sell the license, because it is an international-level work, it will be more expensive, right, Xiaoche. ”

Han Che had a bitter face, "Yes, 5 million US dollars, and 1% of the global box office share, this is still the friendship price of the light sister." ”

Feng Han thought in his heart that it was not expensive, there was still a gap with his "Jurassic Park", of course, "Man Dance" is a literary film with limited box office potential, which cannot be compared with Jurassic.

In fact, what Feng Han thinks more about is that if Qunchao Culture has the ability to publish globally, wouldn't it be able to skip the intermediate steps and maximize his own interests!

After all, he is not one or two books, his works will emerge one after another, some are even more suitable for the taste of foreigners, and they are replaced by yards and foreigners, which are by no means decimals, so that foreigners make money, which is too unwilling.

So next, Feng Han asked some questions about the international publishing giants.

In Qingge's mouth, these publishing giants have huge energy, and they all have the strength to directly publish and distribute in many countries around the world, controlling a large number of publishing, printing, newspaper and magazine industries, and even television media.

They are also the biggest financiers of the Frankfurt Book Fair, and they are crazy to select the best quality books and content from other countries for overseas packaging.

So, how can it become an international publishing giant?

It's very simple, as long as you have money, the publishing company can have a number of overseas branches, and you don't need much, as long as you cover English, French, German, Indian, Spanish, Portuguese, these major languages, it is basically a small international giant.

Then slowly develop, produce more good books, exchange more high-quality book content from various countries, and make a name for itself, and one day, it will also become an international publishing giant.

Feng Han's question, Qingge's answer, not only Feng Han was concerned, but Wu Lu was also concerned.

After leaving Qingge's room, Wu Lu looked at Feng Han, "Xiao Han, do you have any ideas?"

"Uncle Thirty, don't you have any ideas, if you develop step by step, Qunchao doesn't know how many years it will take to become a national leader, let alone an international status. ”

Wu Lu said, "That being said, it costs money to expand, although the company has made good profits recently, it is basically used for the laying of domestic distribution channels, after all, we haven't played it in China." ”

Feng Han patted his chest and said, "Money is not a problem!" With most of the equity in the world, and the cash cow of the landlord, he is indeed qualified to say this.

Next, Wu Lu made a call to Han Shiqun in China.

And Feng Han called Su Huan to his room.

"What, it's only noon, do you want to be on three poles in the sun. Su Huan rubbed her somewhat useless waist.

"Su Huan, don't use idioms indiscriminately, I'll ask you for some trade secrets," Feng Han held down the restless Su Huan, "What is the scale of our second sister's Yanran culture now, and can it be published overseas?"