After signing the mobile contract, Cui Ning received a call from Li Tian, a fellow he met in Zheng Li Jinfang's company, a 20-year-old girl who worked in an advertising company.

Although Li Tian is only twenty years old, she is one hundred and seventy-five years tall, and if she wears high heels, she will have a sense of oppression for many men, and Cui Ning feels that Li Tian's energy index and blood qi index are very high, intuitively this is a girl with unlimited future.

Cui Ning and Li Tian made an appointment to meet in their own company, Li Tian has the enthusiasm and impulse that matches his age, of course, youth should be like this.

Li Tian's company is not so much an advertising company, in fact, it has become an advertising consulting and training company, in the process of chatting, Li Tian also told the story of her seventeen or eighteen years old in Longdu:

I started my career in Sanlitun.

In 1997, I had just had an argument with my grandmother, my father, and all my relatives and elders except my mother.

Because I was sent from my hometown to Longdu at the age of 17, I came to improve my English and prepare to go to Meiguo to study and glorify my ancestors.

But after a year of wandering around in Longdu, I was ambitious, and I thought that spending my parents' hard-earned money to study was too uncool, and I was sorry for my parents.

So I hid from my family, found myself a job as an office girl, earned 380 yuan a month, armed myself with a 10 yuan "Chishimei" lipstick and a 50 yuan Kun bag, and in the great cause of typing wiring to buy a boxed lunch tube warehouse, I wanted to "prove myself".

It was a small advertising agency, renting a 40-square-meter office in an office building near Longguo National Television, and there were only a few people who really worked in the company, countless salesmen, and I don't know where the boss recruited groups of young people with advertising dreams, and even middle-aged people.

Every day, I would go west through the woods of the princess cemetery, pass by the princess cemetery, which was later said to be the prototype of the Qing Dynasty, to buy a boxed lunch, or go east half a stop to the TV station's advertising department to deliver materials to the leaders—there, I often saw Du Xiaoxian and Cheng Xiaoxu, famous women who had run advertising agencies, taking clients to work there.

In 1997, it was not two or three years before Longguo TV began to hold prime-time advertising bidding meetings, and the auction volume of TV station bidding meetings was often the vane of the economy that year, and the annual "bid king" was the absolute headline.

I've also heard a saying called "If you don't become president, you can be an advertising man", and when you advertise, there are many young people, many moths, and many opportunities for savage growth.

In the past two years, the most famous in the advertising circle of Longdu was a boss named Xu Zhiming, who opened a "Dragon Media Advertising Man Bookstore", and a handsome old man in the advertising industry of Bay Island who rode a motorcycle opened the "Advertising Man Salon" at the west gate of Longhua National Park.

The former brings in a large number of professional advertising magazines and books from Bay Island and Hong Kong Island, and the latter is a bar where celebrities from the advertising industry give free lectures every weekend night.

As a high school student who knows a few words, doesn't have a lot of money, and doesn't understand anything, these two places have naturally become my paradise.

And now in the past two years, the advertising industry has become a highly specialized industry, and everyone has learned to hide their smuggling, basically there will be no more big bosses of Ona, Diantong, and Leo Burnett looking for a free salon to have a drink with children and talk about skills in the evening, because everyone is busy making proposals and doing customers.

It was also on a late autumn weekend in 1997 that I heard a lecture by Mr. Zhan Xiangguo, then the general manager of Rendo Ona, on the topic of "how to make proposals".

For me, "proposal" is a high-end and high-grade word, which is only done by international advertising companies, and I and other small local companies do not know how to use this word, we call it "report" or "work report". That day was the first time in my life that I had heard of something called a PPT.

Then, I asked Mr. Zhan Xiangguo for a business card, and I was just a handyman in the company at the time, and I didn't even have the qualifications to print business cards.

Later, our company wanted to give a proposal to a rich customer who advertised on the national television station, and I didn't know how to call Mr. Zhan and ask him about the proposal, you don't know, I haven't seen a projector at that time, but he even took the time to point out with me, including how to use the projector to point me out one by one, in fact, I think I'm still very honored.

Then our boss asked me to propose together, the other party from the big boss to the grassroots there are more than 20 people, we only have a few people, and then the boss also asked me to talk about the final implementation of the plan, but I behaved like an SB at the time, hehe, really, all the customer's problems and communication as a provocation, speaking without brain, like an organ robbery, fast, a shuttle to speak, this is what the customer told me later, but the result of the proposal at that time was naturally not good, and the big project was not cooperated.

Speaking of this, Li Tian smiled:

After a period of time, the customer did not go through the bidding comparison, and directly handed over a relatively small project to our company, because the big boss of the other party felt that "although this company is small, but the spirit is good", and then the two companies continued to carry out a total of seven cooperation projects, and this customer became our first important case, and I was entrusted with important tasks by our boss.

In addition to advertising agencies, the company began to look for some new businesses, including a project to cooperate with non-profit organizations and employers to train laid-off workers to re-employ and help them become promoters in shopping malls...... Trainers.

The first customer I was responsible for, the first team I formed, the first media I worked with, the first article I wrote, the first trainee I trained, the first bonus I earned, and the first mobile phone I bought all came from this.

Since the incident of Teacher Zhan Xiangguo, I have developed a good habit of looking for people everywhere to learn and ask for advice, and the unpleasant way of saying it is to ask for free resources everywhere, or to pounce on people with the shameless spirit of a little girl, I dare to go up to say hello to anyone, and I dare to knock on the door of the high-level office.

At that time, I thought so, the dignified general manager of Ona International, and I squatted in front of a sandwich restaurant in Sanlitun and ate sandwiches, and then told me how to make a proposal, how to start, how to use the projector at that time, and how to avoid nervousness, such as putting your legs against the legs of the table to avoid your legs shivering.

Of course, as the first teacher of my proposal, Zhan Xiangguo taught me a lot of things, including how to use PPT software, where to buy projection film, how to make and store film, what number of bold characters should be used for the title, which points should be presented on the film, and even told me what kind of folder to use to hold the film more beautifully, and how to make a good connection between the film and the speech during the proposal process, where the key points are, and so on.

After successfully capturing a general manager of an international company alive for the first time, and then taking the first proposal class in my life, I pounced on the idea king He Yang, the Taiwanese success master Shang Zhisheng Bai Chongxian, the economic celebrities in the 80s of the 20th century, the easy-to-learn expert Zhang Qicheng, the managers of the model company at that time, the top new but trendy, and the managers of Coke Cola, and of course, Zheng Li Jinfang, the general manager of the Longguo District of Avery Company, which you saw, no, I pounced on you again."

Cui Ning was amused by Li Tian's straightforwardness and said:

"You can train mall promoters and find full-time trainers, but you don't need to look for me, I don't know many trainers.

You are talking about Chairman Yu Jinlong, Chairman Liu Chuanshi, their courses are not suitable for promoters to listen to, and time is also precious, I can't fool you, tell you that you can do it, but let you wait indefinitely, that's not my style.

But I see that you have been the vice president of the company for less than three years, I really can't imagine what it was like when you first came to Longdu three years ago, you used a lipstick of ten yuan and a kun bag of fifty yuan?"

Li Tian smiled embarrassedly, shook his head and said:

"It's unbearable to look back, if the little girl from three years ago was standing in front of me now, I guess I wouldn't have bothered with her, but I'm also glad that I met a lot of good people, and three years ago, Rendu, as well as advertising agencies, including national television, were in a state of high excitement, so everyone was also in a very open, eager to share and be recognized.

But I came this time, the first thing is to come to your company to have a look, after all, our company is advertising and training, I want to know what the company that serves Hailan and Ideal should look like, and the boss is still so young, I am really curious, and I hope to learn something from here."

"Twenty-year-old vice president, great, I don't have anything to teach you, but I can tell you about our business and how it differs from a pure advertising agency" Cui Ning was talking when there was a soft knock on the office door. Su Ruoqing revealed her fairy face.

"Mr. Cui, are there any guests?" Su Ruoqing greeted Li Tian with a smile.

"Wow, there are fairies in Cui's company," Li Tian said, "I am a staff member of an advertising company, and I came to learn from Cui's boss."

Cui Ning briefly told Li Tian about the acquaintance, and then introduced Su Ruoqing to Li Tian, Li Tian happily stepped forward to hold Su Ruoqing's arm, and her height of 1.75 meters was half a head taller than Su Ruoqing, but Li Tian snuggled up to Su Ruoqing, very happy, and said to Cui Ning:

"I think I should talk to Manager Su, we girls should have a common language together, especially the demeanor and dress of training promoters, I think Manager Su must be an expert, you see Manager Su can wear the uniforms out of the style of international brands."

"In terms of age, Li Tian, you should be regarded as a little sister" Su Ruoqing also smiled and said:

"You are younger than the other little sister we know, only in your twenties, and you will be the vice president, it's really not easy, but you have to wait, I have something to do with Cui Ning, and we will go to my office to chat in a while."