Chapter 0863 - Expand Marketing Channels
When I got up in the morning, there was autumn dew on the steps, Gu Rushan's community, although it was a bit old, but the greenery was not bad, Su Tao was wearing sportswear, and after running a lap, he slowed down and walked.
An aunt was feeding koi fish in an artificial pond, Su Tao stood by and watched for a while, and the aunt saw that Su Tao was handsome, and handed the fish food to Su Tao with a smile. Su Tao squatted down and kept throwing, the koi were very fat, most of them were twenty centimeters, lured by fish food, rolling from time to time, and eating happily.
Su Tao returned the fish food to the aunt, but the aunt didn't want Su Tao to leave, and asked Su Tao with a smile how old he was and if he had a girlfriend.
Su Tao smiled shyly, and roughly said some of the real situation, half-truths and half-truths, and when she said that she had a girlfriend, her aunt's expression was suddenly a little disappointed, and she said sourly: "Yes, how can a handsome guy like you have no object?"
Su Tao smiled a little embarrassedly, and then said goodbye to his aunt.
The expert meeting of traditional Chinese medicine has ended, Song Sichen and Dou Fanggang have also returned to their respective hometowns, Su Tao stayed in Yanjing, because he still has to deal with some things, Yue Zun introduced himself to a lot of pharmaceutical channel providers, and after Sanwei Pharmaceutical's Chinese patent medicine is listed, the distribution has to find them.
In addition, after the closure of Kangbo Pharmaceutical, Tosca Group also had the idea of occupying the market for imported medical equipment, and Su Tao needed to run around for this matter.
At noon, he made an appointment to meet Yan Peng, and Yue Zun called Yan Peng privately to explain Su Tao's needs, so Yan Peng still attached great importance to Su Tao.
After inspecting Sanweitang, Su Tao rushed to the pre-determined restaurant, Yan Peng was wearing a navy blue suit, looking dignified, as for his complexion, the several special drugs recommended to him by Yue Zun last time had obvious effects, and his diabetes symptoms were much better.
Yan Peng took the initiative to shake hands with Su Tao and said with a smile: "Expert Su, hello!"
Su Tao didn't expect Yan Peng to arrive early, and hurriedly said, "I'm sorry, I've kept you waiting!"
Yan Peng waved his hand and said with a smile: "There are still ten minutes before the time we agreed, and you have already arrived early." This is a personal habit, I like to do things in advance, for fear of making mistakes. ”
Su Tao smiled: "This is a performance of dedication!"
Yan Peng remembered an interesting incident and said: "If I were in India, my character would kill people." I once invited an Indian businessman to dinner, and the time was set at seven o'clock in the evening, but it turned out that he had not yet left the house when I called at nine o'clock, and then at eleven o'clock in the middle of the night, I invited him. ”
Su Tao had a smile on his face, "This is related to the national culture, I once heard a joke, Indian trains are very famous, and they often stop at will, so it's normal to be late." If it's a long distance, it's often a day or two late. ”
Yan Peng said with a smile: "However, India's pharmaceutical companies have a great competitive advantage, and although the Indian medical system is relatively backward, the medicine is relatively cheap and reliable. India is ahead of China in key international markets such as the United States, Africa and the European Union. ”
Su Tao thought for a while and said with a smile: "The reason why India can occupy an advantage in pharmaceutical exports is mainly because they have unique characteristics in imitation. India was heavily influenced by colonization and received education from the West, so their talents in the field of medicine have their own advantages when studying Western medicine. In fact, if our country wants to show its competitive advantage in the international market, we can find another way to redesign our strategy from the perspective of Chinese medicine. ”
Yan Peng saw that Su Tao finally got to the point, and his expression became serious, "There are many Chinese patent medicine factories in China, but compared with Western medicine, the cost is higher, and the effect is not as fast as Western medicine. ”
Su Tao smiled faintly, "Mr. Yan's opinion is a bit outdated, first, Sanwei Pharmaceutical's Chinese patent medicine is definitely faster than Western medicine in terms of effect, and there are no side effects. Second, the reason why Chinese patent medicine is expensive is because of the high cost of raw materials, but in any industry, when its scale increases, more people will be willing to engage in the input of upstream raw materials, and when the supply keeps up, the cost of raw materials will be reduced. Therefore, with the steady increase in the sales of proprietary Chinese medicines, the cost will gradually decrease and the price will also decrease. ”
The price of the first batch of products of Sanwei Pharmaceutical was set very low, and if the cost was removed, the profit was very low. At the beginning, many employees of the company also questioned this strategy, but Su Taoli rejected it.
Because the cost of drugs can be reduced, but if you set the price of drugs very high at the beginning, it will raise the threshold for purchase, so that many patients cannot experience the effects of drugs.
Yan Peng stared at Su Tao and said with a smile: "You are a powerful lobbyist, but I am a more cautious person, so in the early stage, I will only let you sell in fifty hospitals with good benefits, and if the effect is good, I will increase investment." ”
Seeing that Yan Peng was so refreshing, Su Tao smiled happily: "Then it's troublesome to Mr. Yan." ”
Yan Peng waved his hand and said, "This was originally a potential business opportunity. In fact, we also act as an agent for a lot of Chinese patent medicines, but to be honest, the quality of those medicines is very average, compared with the Chinese patent medicines in island countries and South Korea, there is a big difference, and the price is set very high, which is a bit unpushable in the hospital. Many people would rather pay a high price to buy imported proprietary Chinese medicines than domestic proprietary Chinese medicines. ”
Su Tao was relieved to see Yan Peng's analysis, because Yan Peng's words indirectly showed that he understood the market, and only by cooperating with such a person could he achieve the expected results. He confidently promised: "At most three months, Mr. Yan, you will definitely increase the order quantity with us." ”
The form of cooperation with Yan Peng is similar to that of an agent, with Sanwei Pharmaceutical providing the supply of goods, and the team in Yan Peng's hands helping them sell. In fact, there is no big cost for Yan Peng, Su Tao promised that the first batch of goods will be completely borne by Sanwei Pharmaceutical, and there is no need for Yan Peng to advance funds, which is equivalent to giving Yan Peng a free test of the water, Yan Peng naturally will not refuse this request.
"We still have to talk about Tosca Group's entry into the Chinese market!" Yan Peng smiled faintly, in fact, he was more interested in this piece, although domestic medical device manufacturers have made significant progress in recent years, in addition to low-end medical equipment, they are also slowly trying to manufacture sophisticated high-end medical equipment, but compared with foreign technology that has been leading for decades, there is still a significant gap.
Imported medical equipment market, there is a rigid demand in China, lucrative profits, a hospital casually imports a high-end equipment, profits can reach hundreds of thousands, the reason why Kangbo Pharmaceutical can gain a foothold in the Chinese medical market for so long, not only because the marketing team is strong, the key is that their product quality is excellent, after all, Germany's industrial manufacturing is still at the first-class level in the world.
Su Tao also guessed that Yan Peng would mention this, and said: "According to the idea of Tosca Group, they plan to build their own wholly foreign-funded pharmaceutical company. However, the company will recruit some partners to sell their products on their behalf. ”
Yan Peng frowned and said, "They are very cunning! If the Tosca Group establishes a purely foreign-funded company, there will be no profit dividends in Huaxia, which is equivalent to everyone being hired by him, and as for how much money they make for the agent, they have the final say." ”
Su Tao smiled: "Of course, this plan can also be discussed. If Mr. Yan is willing to try, I can introduce you to you. ”
Yan Peng was also straightforward, and said, "Then please take care of the match." ”
The conversation with Yan Peng was relatively smooth, as for the last time Sun Changle introduced Fei Mingyang to himself, now in comparison, it is a complete joke.
Any industry has its own rules, not everyone can enter if they want to, Sun Changle does have resources and contacts in the expert group, but introducing it to Fei Mingyang will definitely be able to support a big pharmacist?
His marketing team is like a spider web all over the major hospitals in China, from the leading cadres responsible for managing medical and health care to the doctors with the right to prescribe, all of which are inextricably linked to Yan Peng, and they can't be built overnight, so cooperating with Yan Peng is far more reliable than having to deal with Fei Mingyang.
Of course, Sun Changle introduced Fei Mingyang to Su Tao at the beginning, not really to provide a channel for Su Tao, but just to use Fei Mingyang to bribe Yue Zun's circle of friends, and use it as a bargaining chip to blackmail those friends to defect against Yue Zun. In the end, under Su Tao's planning, Sun Changle's plan failed, and Fei Mingyang also became a passerby.
In this conversation with Yan Peng, although the two talked very casually, they both knew each other's sincerity, and the two exchanged some details of cooperation one after another, and then discussed the docking person, and the follow-up was to implement the specific profit sharing, and then sign the contract.
After the two broke up, Yan Peng sat in the car and pondered for a long time, and then dialed the phone of a few friends, he now needs to inquire about the use of Sanwei Pharmaceutical's proprietary Chinese medicine in military hospitals, as an experienced pharmacist, he will not be fooled by Su Tao's words, he must get conclusive news.
Half an hour later, a friend at the deputy hospital level in the Shonan Military Hospital called and said, "I just checked the use of those drugs by you just now, and the effect is very good, and the patient has recovered quickly after using them, and now he has been included in the first-class drug category by the hospital." ”
Yan Peng knows the meaning of "first-class drugs", when doctors treat diseases, they will give priority to prescribing first-class drugs, and the source of drugs will also be protected, and the supplier will be allowed to supply them exclusively and not allow them to circulate in the market. This is why some medicines can only be purchased in hospitals, not pharmacies. In order to increase competitiveness, hospitals will strictly control the supply of some special drugs.
Yan Peng sighed secretly, no wonder Su Tao was so confident, it turned out that his drugs had indeed been recognized by the market, and the opportunity waited for no one, so he immediately called his subordinates and asked him to connect with Sanwei Pharmaceutical's comprehensive cooperation.
(End of chapter)