During the promotion of "The Last Night on Earth", the creator of the film released a short video on Douyin before the release of the movie, asking users "What do you want to do on the last day of 2018?"

A high praise comment said: I want to kiss someone I like on Chinese New Year's Eve.

This general psychology was keenly captured by the big Vs, who began to cater to Douyin users to record relevant short videos in order to gain benefits. The propagandist pushed the boat down the river and put the "One Kiss New Year's Eve" marketing plan on the top, and began to promote it on Douyin and other platforms.

Affected by the herd mentality, the pre-sale box office of "The Last Night on Earth" surged, with a first-day box office of 262 million.

Then, the reputation of "The Last Night on Earth" collapsed...

To what extent?

When the box office on the first day was 262 million, the final box office was only 282 million...

Everyone has their own limitations, everyone has their own path, and the road of literary films has decided that "The Last Night on Earth" cannot be marketed like this.

Because literary films are such a thing, they are exploring the boundaries of film art, and they are very avant-garde in themselves.

Being a pioneer means being divided, because everyone is expressing themselves on their own instincts and talents, and there is no uniform standard.

He simply did not reach the lowest line of popular aesthetics, that is, to have a beautiful and clear story, which is still a very self-expression.

Therefore, the audience who was marketed to the police cinema gave him a loud big mouth: the eye-catching score was only 2.8...

You must know that the eye-catching score of "Pure Heart, Dream Showbiz" has a score of 6.8 points!

"Hello, Maniac" fortunately did not adopt this marketing method, otherwise, Rao Xiaozhi is estimated to be immersed in it for two years...

"Wang Baobao still has a certain status in the field of comedy, "Havoc in Tianzhu" is very bad, but he has a lot of audiences, plus last year's Ma Rong case..."Zhang Junsheng added with a smile: "... But it won't be that kind of thing this year!"

“… Why?"

"The audience has matured, and the market has tended to be rational..."

"That..."

"Most of the bad movies in the first half of the year are the products of last year's squeeze, and the audience has proven that they will vote for good movies!"

There are many factors for a movie to have a high box office, in addition to the very important link of publicity, the film itself must have gotten to a certain G point of market demand, which has a leverage effect: this demand is so hungry that although the film is bad, it is enough to pry the box office, because this point is too important.

For example, "Fuchun Mountain Residence" is very bad, but it took 300 million box office...

Why?

A look at the box office data can tell that the box office data of the second- and third-tier small cities of "Fuchun Mountain Residence" has reached 58%!

This is very rare, in previous years, the box office in first-tier cities usually accounted for more than 70% of a movie...

There is a very big gap between the first and second tiers, the third, fourth and fifth tiers, cities and county towns and rural areas, in addition to quantitative indicators such as economic development, culture is even more so...

This is also one of the reasons for the high box office of bad movies in previous years...

But since last year, the tastes of low-level urban audiences are also changing!

This is very important. Movies are cultural products, and audiences who may have just begun to accept theatrical movies may be willing to watch whatever you shoot, and even the more vulgar they are, the more they love to watch it, but with the increase in the frequency of watching movies, it has become more and more mainstream entertainment, and the audience's taste will improve. You can fool me once, but you can't fool me all the time, my level is getting higher and higher...

At this time, word of mouth becomes more and more important!

“… Your "Panic Gun Walking", I think it's pretty good, but there are a lot of lines, and you can cut it a little!"

"Panic Gun Walking" is "The Nameless", the name was changed before the release...

“… I don't have the idea of making movies for the time being, the current circle is too chaotic, and I cheat and suck at every turn..."

"The character of our company's artists is okay, right?"

“… You've underestimated your own company's artists..."

"How?"

"People can play, I've heard that they often go to some bad parties..."

“… Nonsense, you can't let people hold it all the time, abstinence is not good for your health!"

Time flies, a few people chatted about the same, put away the fishing gear, rowed the wooden boat to the small pier, and a few people from the crew checked each other's harvests, and returned to the crew station on two off-road vehicles as when they came.

……

In April, because of the release of "Super Eight", most of the movies released in mainland films were concentrated in early April, such as "The Devotion of Suspect X", "Extraordinary Mission", "Like You", "Pride and Prejudice"...

It's hard to imagine that "Pride and Prejudice", a small-budget movie with an investment of less than 25 million, actually won a box office result of 240 million, and it was carrying "Super Eight"...

The fact that a small romance movie can have such a box office is enough to prove how popular it is.

However, Yuehua didn't give her too many movies like this, mainly because her image is not very suitable for chick movies - too beautiful.

"Super Eight" hit a box office of 2.5 billion, and I am ready to go home to continue the production of "Super Nine"...

As for the plot, what plot do you want, tear and tear, we are tired of logging...

Fortunately, Brother Qing is finished, otherwise he would be able to die alive!

……

In May, filming of "Mulan" began, and the first scene Zhang Junsheng picked was Shan Yu's battle against the Northern Wei army!

Yes, Mulan's background is set in the Northern Wei Dynasty, why the Northern Wei Dynasty?

There must be a dynastic background...

Why did Mulan join the army on behalf of her father, it must be because her homeland was invaded...

The Northern Wei Dynasty was defeated, and Mulan's father was also injured...

In the studio, Zhang Junsheng convened the heads of the assistant director, director of photography, art knowledge, lighting director and other departments for a brief meeting, and everyone led his staff to start the tense arrangement in the venue according to the plan formulated in advance.

It looks difficult to shoot a large scene, but in fact, no more than a hundred actors are really mobilized...

How do you shoot hundreds of thousands of people when you only have more than a hundred extras?

Especially when it comes to vows?

It's very simple, the camera is set up so that the viewer can see Dashuai from different perspectives, you can see him standing alone in the crowd, you can see her from the perspective of a soldier, you can see him from the perspective of the emperor and Daddy Mulan.

The audience can feel the momentum of the handsome man from the multi-angle lens, and this appeal is not directly presented, but imperceptibly hidden in the lens.

As for where so many people came from...

Post-production special effects...

It's been rehearsed countless times!

Playing the role of the old handsome is Sun Alcohol...

"My brothers, the people of Great Wei! I see the same fear in your eyes as I do, and this fear makes us frightened, we should be afraid, we are facing the mighty Huns! If anyone does not have the courage to fight this battle, let him go! We give him a pass and put the travel money in his wallet! We do not want to die with such a person, he is afraid of dying with his comrades!"