Chapter 168: The Twilight Zone (5/6)
(Chapter 19)
"Twilight" is Yuehua's first film after the acquisition of Pinnacle, and it is also a key battle to start Pinnacle Entertainment.
Royalties alone amounted to $8 million, and on top of that, there was an 8 percent share of the perimeter.
In the United States, once a book hits the best-selling list, it is very difficult to win the adaptation rights!
Especially last year's "Vampire Diaries" hit the air, and there were many companies in the same type of "Twilight" that grabbed the copyright, thanks to the six major ones who didn't make a move, otherwise, Zhang Junsheng would not have been able to win "Twilight" at all, and more importantly, Stephanie Mayer is a housewife and doesn't know so much about Hollywood games!
The Hunger Games isn't that simple!
Its author, Susan Collins, herself a member of the Screenwriters Guild, wrote the book for the sake of copyright!
So, although the adaptation rights to "The Hunger Games" only cost $4 million, Susan Collins asked to participate in the creation, and the lion opened his mouth and demanded 20% of the peripheral profits...
It's still under negotiation ...
After Pinnacle won "Twilight", he immediately started promotion and publicity.
Although it is not as powerful as Warner Bros., which directly promoted "The Little Wizard" as the best-selling in the world, Summit itself is for entertainment and has its own cooperative promotion channels.
After spending $8 million on publicity, "Twilight" managed to reach the top three best-selling lists in North America.
With a large number of die-hard fans!
It can be said that as long as this series is filmed, it will definitely make a lot of money!
However, I never imagined that the midnight game would directly reach the ninth place in the North American midnight game...
Big sales are predictable...
β¦β¦
On the first day of the release of "Red Cliff", it won a box office score of 31 million!
This result refreshed the box office of domestic films on the first day...
After the premiere, film critics and media reporters gave their own evaluations, almost one-sided praise, such as "magnificent comparable to "The Lord of the Rings", "gorgeous and heavy blockbuster", "magnificent scene" and so on.
Unlike receiving red envelopes and the media and film critics, the audience went into the theater to watch it at their own expense, and many of them laughed so hard that their stomachs hurt, and they didn't react until the movie ended, eh, no, isn't "Red Cliff" a big war?
I'm here to see an epic, not to laugh!
"With such a good theme, it has to be made into popcorn, and the popcorn is not completely popped!"
"Thunder kills me, Mengmeng, stand up!"
"There are so many slots that I can't complain..."
Yuehua's water army was launched in due course, this group of water army is very standard, hacking movies, and has unique means:
"The safest way to make a costume film that is familiar to Chinese is to use three methods: first, completely respect the people's aesthetics of interpretation and commentary; second, completely according to historical facts, find 20 experts to escort them, and whoever dares to talk more will destroy them; third, do not rely on both sides, and completely remake one. The most terrible thing is to mix up three things together, and it can't be justified. β
Director Hu has made too many Jianghu films, so much so that he dealt with big plots like "Red Cliff", obviously according to the previous routine, the hero became the boss of the underworld, the strategist became a chivalrous man, and the fierce general became a reckless man, so the scheming and heroic deeds disappeared. What the director presents is definitely the Romance of the Three Kingdoms in his personal understanding. β
In the director's thinking, the Three Kingdoms themselves are rivers and lakes, not the world. The brave dominate the rivers and lakes, and the wise have the world, so for Director Hu, a director who was born in Hong Kong-style police films, chivalry is far more important than scheming. This concept directly influenced the creation of the script, which led to the creation of the film it is now. β
"The most important thing is that this film is seriously delayed!"
"Due to the existence of the original book, there is absolutely nothing wrong with the overall structure and direction of the story, but how to tell it is the director's grasp. In the context of the huge story, many of the branches are too complicated, and the existence of some passages is almost meaningless, and has nothing to do with the main pole at all, and the whole movie is in a state of dissociation. There are also some passages that are almost the warmth inherent in the early Hong Kong police films, but they do not play a role in portraying the characters in depth. At the same time, there are some passages that seem too pretentious, giving the impression that they were doing it for the sake of doing it. β
Despite the audience's complaints, the box office of "Red Cliff" still exploded, and after winning a high box office of 31 million on the first day, it has gone all the way up since then, breaking 100 million in four days!
It has set a new first-weekend box office record for all Chinese and foreign films that have been released this year.
It has set a number of records in Chinese films.
However, along with the soaring box office is the audience's increasingly fierce scolding of "Red Cliff", and the media and film critics can't resist the audience's scolding, and they have turned against each other...
In contrast, "Crazy Stone" still maintains a box office revenue of tens of millions in a single day...
β¦β¦
Back to the North American market.
On the first day of its release, "Twilight" swiped $29 million;
the next day, 32 million;
On the third day, the box office declined, and it still won 28 million...
At $89 million in the opening weekend, according to general box office statistics, the opening weekend box office should be between one-third and one-half of the total box office.
In other words, it is a foregone conclusion that the box office of "Twilight" will break 200 million!
There are no big stars, no big scenes, it's about an old-fashioned story of a vampire and a human affair, but it set a box office record in 08: the first week box office in North America...
Correspondingly, there is a strong scolding from film critics and the general audience...
The American version of "Little Times" is not a joke!
IMDb's 5,680 viewers scored an ultra-low average of 4.4;
In Yahoo's survey, 13 media outlets scored C overall, while 4,864 viewers gave an average B+.
The numbers don't tell the whole story.
In fact, many viewers gave "Twilight: Twilight" extremely high praise.
There is a clear polarization trend in IMDB's scoresβββ 37.5% give 10 points, 40.1% give 1 points, male viewers give an average score of 3.4, female viewers give an average score of 6.8 points, and among viewers under 18 years old, boys give a score of 3.2 and girls give a score of 8.0...
It goes without saying that young female viewers are the main group of people who follow "Twilight".
The "Twilight" series itself is written for little girls abroad, "Qiong Yao", βββ boy or adult, who would believe that an ordinary girl is in love with a very handsome vampire and a very handsome werewolf at the same time?
Roger Albert, the No. 1 film critic in North America, gave "Twilight" only one star, saying that "the characters in the film really deserve to be arrested, I really don't know what they are hanging around there, and watching this film is like walking slowly on a tractor."
However, the popularity of "Twilight" has pushed a fact that no one can deny to the front - the post-90s generation, who are still regarded as children, has become the main consumption power of movies.
A box office success, who cares about your film critics' evaluations?
Zhang Junsheng immediately called Wen Ziren: "Immediately do "New Moon" and "Lunar Eclipse", and strive to release one a year, by the way, has the fourth part been written?"
ββ¦ Still in the works!"
"Don't rush, take your time, when will your "Latent" be filmed?"
"Next year.,I collected a few books some time ago.,There's a book called "Human Removal Plan".,I think it's good!"
"Okay, you look at it, I'll go to North America in two days, and we'll talk about it then!"
After thinking about it, he added: "You pick out the words of the fans and publicize them, it is best to form a grand occasion of fans PK film critics!"
"No, I see!"
Wen Ziren nodded and agreed, of course he knew what Zhang Junsheng had in mind, it was nothing more than to continue to attract die-hard fans of "Twilight"...
After hanging up the phone, Zhang Junsheng breathed a sigh of relief, but at the same time he had a new plan...
"Twilight" is a big hit at the North American box office, is it necessary to take this opportunity to set up an overseas distribution channel belonging to Yuehua?
Or sell the overseas copyright directly to the Big Six?