A lot of times, entrepreneurs are actually very flexible. For example, there is a TV show with Jack Ma and Lenovo Liu Lao as a judge. Zhou Shi didn't watch the specific show, it seems that several contestants went to make money, and one of them saw that a certain aunt was living in difficulty, and couldn't bear to earn three hundred, and after borrowing money, he returned to two hundred. Liu Lao said that this player doesn't know how to be flexible, but he can actually compensate the aunt more after the competition. But Jackma agrees, believing that this is contrary to human conscience. Compensation afterwards and decisions made on the spot are clearly two realms. But sane businessmen generally choose to compensate later.

This is like the founder of Ping Duoduo, he thinks that Taobao has actually had all his current problems, why blame him? According to his logic, we should encounter the hardships we have encountered in the past, otherwise it will be unfair to him. In the same way, most of the wealthy people of the older generation in China used to have original sin, so our current entrepreneurs should break the law and commit crimes in order to develop? Don't he know that the same thing was tolerated in the past, but not now? It is no wonder that the mentor of the founder of Ping Duoduo is a pure investor, a typical businessman. Just as the blue and green factories cannot be a great enterprise, Pingduoduo cannot achieve greatness. But they can all make money, and they are all good at making money. Such a vine attached to WeChat can actually exceed the market value of JD.com, perhaps a manifestation of bad money driving out good money, but Zhou Shi believes that beautiful and valuable things are still more worth looking forward to, and JD.com's market value should have reached a historical low, right?

Zhou Shi took a day off, which was not a break, mainly to collect more and more detailed information, and then held an internal meeting of the company.

"I won't discuss that matter today, I have already decided, the adjustment of the adjustment, the removal of the dismissal, the dismissal of the dismissal. What we're going to talk about today is what kind of company we want to become, can we stick to our core values in any situation, and who of you can tell us what our core values are?"

"Our core values are: customers first, merchants second, and us third," someone said casually.

"It seems that some people remember, you should know, our company has a lot of complexity, we don't go to a country or region, where people have different consumption habits, we don't have a set of business models that can be used globally, and we have to adapt to the specific conditions of the world. I can't think of any other way to maintain our consistency in this adjustment than the values that are deeply rooted in our bones. Google's No Evil, makes them a great business. We insist on putting our customers first, and I don't know if we can achieve greatness. I don't want to know, but I know that it is difficult for a person without ideals to have a future! What I need is a group of companions with ideals and pursuits, not mercen......aries who live for the sake of life."

"In addition, I have seen that the competition in first-tier cities is becoming more and more fierce. It is now necessary to make appropriate adjustments. Zhou Shi didn't dwell on the issue of employee violations, anyway, he wanted to purge some people, so it was better to make adjustments at the same time to divert everyone's attention.

"Simon, the big cities are the key, and we must not give up!" said Ebelson

"I know, but the battle in the first-tier cities is destined to be difficult to decide in the short term, and this is a protracted battle, so that all our competitors will not give up and persevere, depending on who can hold out to the end! "Zhou Shi

After listening to Zhou Shi's words, the people who just wanted to oppose immediately withered.

"Tier-1 cities must not give up, but they must take defensive measures. What we want to focus on is the development of second-tier and second-tier cities, such as provincial capitals and regional economic centers. Strategically give up some of the third- and fourth-tier cities, and when others can't hold on, we are taking over the market of the first-tier cities. Wait until the group buying market is reshuffled, and then recover the market in third- and fourth-tier cities. "Zhou Shi

"Why don't you occupy the first-tier cities first, the market size here is larger, and the benefits of capturing a central city are much greater than occupying several secondary cities," Shen Haoyu

"Everyone thinks so, almost all the money in the world has been invested in this market, how can we win in the short term? The key to this battle is that the remainder is king! See who can make a profit, who can hold out to the end. Moreover, a central city is not large compared to the entire market. Our Internet company is an international company by nature, and we can have better choices. Forcing our opponents to burn money in first-tier cities, we burn money in second-tier cities while reaping profits. Zhou Shi, seeing that no one refuted, continued

"Then next, let's discuss the specific methods, how to defeat our opponents, how to make money?" Zhou Shi

"Isn't our profit model just to take a share of the merchants? As long as the scale of the company is large enough and the investment in marketing is less, the profit will naturally be there. "Ebelson

"That's how Walmart makes a profit?" Zhou Shi

"That's different, Walmart is a retail business. "Ebelson

"Our essence is actually retail, and you can think of YELP as an Internet retail business. "Zhou Shi

"Retail Enterprise!" said Ebelson

"......" Zhou Shi smiled and did not speak.

"I see, then we're going to do category control now!" Ebelson, "so that one of our categories brings traffic, and the other part brings profits." The product data of each category can be quantified, traceable and controllable......"

"Yes, we don't need every city to make money, we don't need every category to make money. Zhou Shi was also very happy to see that Ebelson understood himself quickly.

"Then the supply side of retail enterprises is the core, and we want to occupy the hearts of users, so our subsidies are to create differentiation and create unique supply, so that there will be people who have nothing to have, so as to occupy the hearts of users, so as to get effective traffic" Eberson

"Papapa....." Zhou Shi took the initiative to stand up and applaud him, "This is what I want, very good!"

"It's still Simon, if you hadn't pierced this layer of window paper, I wouldn't have thought of this. Ebelson said modestly

"Don't be humble, I think you should also know that our ultimate victory is a team victory, and for that we need to promote the growth of the whole team. If our team can improve every day, then our company can improve every day, so that we can be a big cut ahead of other competitors......" Zhou Shi

(End of chapter)