The moon is falling and the sky is full of frost, and Jiang Feng is sleeping. Hanshan Temple outside the city of Gusu, the bell rings in the middle of the night to the passenger ship.

Suzhou * Zhou, a new first-tier city, the latest rising ticket warehouse!

The team of "A Chinese Ghost Story" arrived in the Yangtze River Delta region, and the first stop was of course Lin'an, and then Suzhou*zhou...

Zhang Junsheng went to Suzhou University, while Xu Yan and Zhou Xing continued to run the screening hall!

Young students have a high enthusiasm for movies, are good at expressing their feelings with self-media, and have a good effect on word-of-mouth diffusion - this trick is actually to learn Aoguanhai's campaign strategy "Win Fearlessly".

Don't think that movie promotion is very simple, in essence, the U.S. presidential election is about votes, you have to win enough electoral votes, you have to win more ordinary votes in as many states as possible, this is very close to the purpose of movie promotion and marketing in exchange for movie tickets.

Presidential candidates have to repeat their policies countless times, show their positioning, position themselves and position their opponents, and film directors also have to explain their directorial creative ideas countless times, and the accurate market positioning of films is extremely important.

Lao Guan, Guan Yadi, the original time and space, the first publicity and distribution personnel in the circle to engage in film roadshows, he once said: "If you can win the world's most costly, most difficult, and longest publicity campaign, then you will be invincible, not to mention the publicity and marketing of a commercial film." ”

The most important point of Guanhai's campaign strategy is to win the support of more small donors, and through them, he inspired as many supporters as possible to launch a ground offensive, and to do direct home promotion on the ground in the community on a large scale, and then inspired a large number of voters who would not have voted to participate in the vote.

Translated into Chinese is: go deep into the masses, mobilize the masses, and then let them become your supporters, fans, and admirers as much as possible!

Encourage them to publicize themselves offline, and every supporter is a campaign propagandist of Aoguanhai.

This, looking back now, is the "fan economy" that Xiaomi and Lao Luo started later...

Of course, without good film quality assurance, the greater the publicity, the bigger the problem!

Zhang Junsheng has not yet fallen to the level of doing bad movie marketing!

He makes movies, the minimum benchmark, the movie itself is qualified, he wants to make money, but there are many ways, not to the extent of relying on bad movies to make money!

……

"A Chinese Ghost Story" won 130 million in seven days on the National Day, exceeding Zhang Junsheng's psychological expectations.

In fact, "A Chinese Ghost Story" will definitely make money, there is no doubt about it.

It's a no-brainer...

The copyright of the image has been sold: 12 million;

Network copyright: 800,000 - this is equivalent to changing the right hand left and right, and it is Yuehua Video that buys the copyright.

Yuehua has begun to pay for the copyright of the Internet genuine, and when it almost wins the copyright of hit dramas and movies, it can be listed on the Internet for copyright protection...

In addition to these two incomes, Taobao has also appeared "A Chinese Ghost Story" behind-the-scenes production secrets, shooting highlights and other genuine DVDs, priced at 31, and has sold nearly 20,000 sets...

As for genuine DVDs, it is impossible to go online now, and even if they do, they can't compete with pirates, and people buy 5 yuan for a disc!

The movie channel should offer 4 million to buy TV rights;

As a blockbuster movie, "A Chinese Ghost Story" can get a film fund reward of 10 million...

There are also close to 20 million patch ads...

In short, excluding the box office share, the revenue figure of "A Chinese Ghost Story" is almost around 60 million!

Yuehua's most important concern is, of course, the sharing of theaters, which is the healthiest way to make money!

In the film industry, a large investment does not necessarily make a big profit, and the movies that really make money in theaters have to be said to be a small investment like "Crazy Stone" - who told you to give 60% of the box office to others, and you can only take 40%, and even this 40% includes giving some money to the theater?

The concession point is to arrange more films and give profits to the theater!

Yes, the prescribed share ratio is 60% for the theater, but we can sacrifice ourselves, let's say let three or something...

Yuehua's cinema chain is still too few...

However, at this time, there are already theaters asking for an extension of the release time.

As is customary, the box office from the extended release time will be reduced from three points to two.

……

"Actually, I'm really not very good, mainly relying on the foil of my peers!"

"Now there are too few directors in China who are really willing to tell stories and work stories, I still say that movies, movies need the recognition of the audience, and it takes costs to run a movie theater, if the market is full of literary and artistic films that are pleasing to themselves, the theater will not be able to continue to operate!"

“… After the film is divided, I will immediately set up a charity, and every year, we will use a part of the surplus of Yuehua Cinema to fund the education of young people..."

Dressed in a simple white shirt, jeans and canvas shoes, Zhang Junsheng sat in the interview seat and spoke very sincerely.

"In the past, I was just an ordinary person, I only needed to be responsible for myself and my conscience, but now I can't, I'm already a public figure, and I feel the responsibility to guide more people!"

"Now, Yuehua has entered a lot of new actors, and my requirements for them are very simple, be a clean person!"

"The so-called clean person is not breaking the law, not doing things that violate morality and ethics!"

"The showbiz is gathered under the spotlight, glamorous, but your every move will also be amplified, so it is necessary to be cautious in words and deeds!"

The reporters at the scene had a bit of a misplaced feeling, was the person in front of him that Zhang Junsheng?

How so... Positive energy?

Why, are you going to campaign to influence China?

"People are small and ordinary, but they are great because of their dreams and extraordinary because of their beliefs!"

Well, it's confirmed, he's trying to influence China ...

Such a positive line actually came from the mouth of a director...

"Then what kind of actor do you think Xu Yan is?"

Finally, some reporters can't bear it, everyone doesn't come to listen to you pretending, what they need is entertainment news.

"Xu Yan's acting skills still need to be honed, but she is the kind of actor with her own star halo!"

"And what is your relationship with her?"

"Relationship? I'm friends with her..."

The topic of "A Chinese Ghost Story" has been hit, and there is no need to hype CP or anything, on the contrary, many people who have watched the movie hope that Zhou Xing and Xu Yan are a couple...

"However, many film critics say that Xu Yan has no potential, except for being beautiful!"

"The person who said this probably had a sick brain... People are a whole, knowledge, insight, skills, cultivation, appearance, figure, physical strength, etc. are all part of a person, why should people give up their existing advantages to compete with others?