Unlike other commodities, the terminal pricing of products in the cultural field often has nothing to do with product quality.

To put it bluntly, a good movie also sells for 40 yuan a ticket, and a bad movie also sells for 40 yuan a ticket.

From the perspective of rational capital decision-making, if a film wants to make money, it only needs to accomplish one thing - "as many viewers as possible".

Then it becomes how to get "as many viewers as possible".

As for the quality of the audience, it really doesn't matter.

Theoretically, there are many methods, such as the whole group working together to study the performance, such as carefully polishing the script and repeatedly revising it, such as exploring the boundaries of art to win by surprise...

Unfortunately, the above is all about "making a good movie".

But doing a good job in the film "doesn't necessarily" make money in China.

The most efficient way in China today is still to use IP, fresh meat, celebrities and feelings to harvest the IQ tax.

In other words, there is no doubt that there are enough "junk viewers" in China who are paying for the bad movies you call bad.

Why should I spend extra effort and cost on inferior goods if they can make as much revenue as ordinary goods?

Okay, you think, I don't associate myself with bad movies, can't I just stick to what I think is a good movie?

Okay!

Absolutely!

However, the market is not isolated, when investors see a "bad movie" to make money, and a "everyone says good" movie does not know whether to make money or not, guess where the capital will flow from the perspective of rational decision-making?

Another point, there is such an anti-intellectual way of thinking in Chinese cultural aesthetics: everything I can't understand is pretending, everything I can't appreciate is too elegant and meaningless, don't give me these high-level people, I'm a layman...

Therefore, "Wen Wan" quickly attracted tens of millions of fans in a few days by shaking her head and dancing.

The point is that this Wen Wan began plastic surgery at the age of 14 without a lower limit, plastic surgery for the sake of the rich, at the age of 17, he had dropped out of school, had an abortion, went to nightclubs, and wanted to become popular through the Douyin platform...

Kuaishou, many fourteen or fifteen-year-old girls have become mothers, and take this as a glory, trying to earn more traffic...

Why are they willing to do this?

Because some people are vulgar aesthetics and low-level taste!

Bad money drives out good money, and that's it!

As long as the public aesthetics become healthy and the mainstream aesthetics are established, the entertainment industry will make great strides towards normal channels!

At that time, let's talk about grading, it's too late!

……

On the 13th, "Three Shots Surprise" was released...

As expected, he was scolded out of Xiang!

The rot of "Three Guns" has been rotten out of a realm, and scolding a movie has become a trend...

The "generation" of national teachers is "fake big empty"!

"Zhang Yimou should be shot for three minutes!"

"The case of making a movie, cutting the flesh of the audience!"

"I really don't know that such a monster who is under the banner of comedy, paves the way with thriller suspense, inserts the Spring Festival Gala sketches, and promotes the two-person turn, and by the way, softly promotes the monsters of the three provinces in the northwest and the east, can be called a movie. After Zhang Yimou, an "international director", directed the opening ceremony of the Beijing Olympic Games, the assignment he handed over was really outrageous and thunderous. ”

Uh, "Three-Gun Shooting Surprise" is really bad, this thing can't be washed, even if it's a die-hard fan of Zhang Yimou, it can't be washed!

The structure is loose, the rhythm is long, the jokes are stiff, and the tone is inconsistent...

The joke is low-level, so stiff that you can repeat your heel fall without limit, what is the difference between this and burlesque?

At most, it's not a bad movie in the strict sense, as for how to wash it?

It's probably just a sentence: just a movie, why do you have so many words, you can watch it if you like it, and if you don't like it, you will tear up the ticket and go home, why do you love to evaluate others so much...

Big brother, Zhang Yimou, fancy publicity before the release of "Three Guns", "Luyu Appointment", "Base Camp", "Avenue of Stars", but all the promotional resources that can be used have been used, and it is difficult for people not to know!

Netizens who were banned from screening "Thorn Tomb" finally found an excuse!

""Thorn Tomb" is a big bad movie, Yuehua is banned, "Three Guns" is also a bad movie, why is Yuehua showing it publicly?"

"Zhang Junsheng came out to speak!"

"I have long said that Zhang Junsheng looks down on crooked people and splits the country!"

"Come on, Zhang Junsheng, the microphone is for you, watch your performance!"

……

When did the large-scale domestic criticism of Zhang Yimou begin?

The mass critique began with the withdrawal of "No One is Missing" from Cannes.

At the end of "No One is Missing", after Wei Minzhi's search for students was reported by the TV station, the students were found, and the TV station sent a special car to send them back to the village, and a truckload of school supplies donated by all walks of life was also delivered to the school.

Jacob, the president of the Cannes Film Festival, openly expressed his dislike after watching it, believing that the film was promoting the government.

Zhang Yimou wrote an open letter to break with Cannes, withdraw the film, and send it to Venice.

In the eyes of some people, the film is whitewashing the peace and singing praises for the government, while Cannes is a temple of art in their eyes, and Zhang Yimou's break with Cannes means giving up the pursuit of art and turning to the government.

Therefore, they think that Zhang Yimou has degenerated, and they criticize him more and more.

Wang Shuo even said that Zhang Yimou should be destroyed, everyone thinks he is a stinky dung, and now he is whispering, he is almost saying it loudly, if it is not extinguished, the impact is extremely bad, and now he is just waiting for an opportunity.

"Hero" is the opportunity, and the criticism of Zhang Yimou broke out in an all-round way!

Many experts criticized the values of "Hero" as problematic, saying that Zhang Yimou sang praises for tyrants, and even Chen Kaige came out to criticize "Hero", saying that the theme of the movie was problematic...

What kind of scenery was Zhang Yimou after the opening ceremony of the Olympic Games?

It's useless, after the Olympics, "Hawthorn Tree", "Thirteen Hairpins", and even "Return" are basically out of one scold...

Even "Shadow" was scolded!

Such an influential filmmaker, who does not praise democracy and freedom, does not criticize the inferior nature of the nation, but makes a film that shows the spirit of the Chinese, this is a lackey!

Of course, the rot of "Three Guns" is also an opportunity!

If after the Olympics, Lao Mouzi's first work was "Hawthorn Tree" instead of "Three Guns", presumably, the scolding would not be so intense!

What about Zhang Junsheng?

……

No. 25, Beijing, Yuehua I Plan Strategic Conference!

The first to appear was Zhang Yimou, who wore a red and white casual jacket.

Zhang Yimou?

The reporters in the audience were immediately shocked...

, Zhang Yimou!

Lao Zhang took out the draft prepared in advance: "After "Three Guns Shooting Surprise", I will join Yuehua and become the contracted director of Yuehua, and cooperate with Yuehua, marking the end of my long-term disorderly and non-standard cooperation model in the past, and the beginning of scientific and standardized cooperation with professional teams. ”

"I like Zhang Junsheng's saying that filmmakers should have their own creative space, not be kidnapped by friendship!"

"Actually, after the Olympics, I wanted to take a year off..."

After stumbling and talking for ten minutes, Zhang Yimou quit the scene, and didn't give the reporter time to interview at all...

Zhang Junsheng appeared with a smile.

Lao Mouzi hated dealing with reporters, but when he was newly crowned, he had to do it!

Now that Lao Mouzi is tantamount to openly breaking with Zhang Weipin, Yuehua will definitely not let him do what he doesn't want to do.

Zhang Junsheng waved his hand to signal the reporter to be quiet: "Our cooperation with director Zhang Yimou follows professionalism, Zhang Yimou is the director, responsible for creation, just do a good job as a director, and other work, such as publicity and distribution, has a professional team to be responsible!"

"Without Zhang Yimou, Chinese films would not have the prosperity they have today: audiences would not return to theaters, cinemas would not usher in spring, and the commercialization of Chinese films would not have been so vigorous. ”

"As for why he left the new tiara, it's simple, because some people have interfered with his filmmaking!"

"In addition, I want to say that Director Zhang has helped Xin Tian make seven films, and the global box office has exceeded 400 million US dollars, how much is his salary? The total is not more than 20 million yuan! His cars are all sponsored by the "Star Car Program"!

.。 m.